[Syndication-Niche research-Physics]-How do I monetize a niche like physics?

Actually physics is only one of dozens of niches in which I market. Contrary to what has been said here in this thread, there is wide appeal for "science" in general (including science fiction), but the most lucrative arenas are in applied science, emerging technology, and specialty research lab equipment sales. There is also a huge market in debunking pseudoscientific conspiracy theorists.

My marketing model is simple, and the same format for all niches. Write heavily researched articles with citations from authoritative sources, then submit these articles to targeted outlets such as ezines, blogs, newsletters, and offline publications such as specialty magazines, trade journals, newspapers, etc.

These syndicated articles never promote any particular product; they serve only to establish an authority status among the targeted reading audience and drive traffic to my sites. Once these leads enter my sales funnel, the conversion process grinds them further in daily promotions to qualify buyers for incrementally higher end products.

Here are some publications that may be helpful in getting a grasp on the market potential within this and related niches: American Scientist, Discover, Popular Science, Popular Mechanics, Science News, Scientific American, Physics Today, Physics World, Technology Review, Air & Space, Astronomy Magazine, Planetary Report, Sky and Telescope, Skeptic, The Scientist.

Ravi,

I guess I look at your challenge to monetize a "difficult" niche in a different light. Where others see physics as something to stay away from because it is hard to monetize . . .

I take that as an opportunity to step in where other marketers won't go.

I don't have the answers for you as to how to do that, but I would certainly start investigating and doing research online to see if I could figure out this puzzle. Once you do that, your competition will be a lot less than in other popular niches.

I would begin by trying to identify where physics lovers hang out online. Are there certain sites or forums or groups (Facebook, Yahoo, etc) where they congregate? If you can find them as a group somewhere, you can figure out what they want be asking them.

(Note: I would think that retailers along the line of Sharper Image would offer products of the kind that would appeal to physics lovers, just as one possible example)

Good luck Ravi,

Steve

You actually can make a very comfortable income just by selling books and low-priced products from Amazon. This can be done with a list and syndication without the offline component. However, closing sales on high end equipment (4-6 figure price range) is difficult without multiple communication channels such as telephone, webinar, personal visits, etc. This type of demographic does not respond well to product "review sites".

Building lists through article syndication is the most powerful marketing method I have ever known, and it's my method of choice for breaking into any niche no matter how stiff the competition may be. Most of the fields within physics (and science in general) are intensely competitive, but it can also be extremely lucrative.