Best Traffic Source Ever To Build An Email list!
Both will end up resorting to the same tactics, no matter if paid or free.
My mentor (who demanded I leave him anonymous) gave me his take on the matter as well as encouraged me to share my findings with others as I followed his case study and used it as a blueprint to finally get my list numbers to a point many WSO have failed.
Paid traffic and free traffic is really just about the needs of the source. With paid (PPC) type traffic you are offering a solution and hoping your ad targets a group that will eventually opt in to your list. Really not a lot different than SEO. With both options you are depending on the group to find your ads or optimized content.
Using media buys, forum marketing, and to an extent, social marketing, you should be able to determine what an existing group is in need of, build an ad to peak the interest of the group, and provide a solution for their need to get the opt in.
I sent him several emails asking about this traffic method or that traffic method. I was expecting him to say this one is good this one is better, this one is crap. Instead he showed me his best effort to make each source work. Each case study worked on relating the needs of the site goer or source user to the ad and to the fulfillment of the need.
Some resources we had to take into account what we had learned about specific niches and place ads in places where the niche was likely to see them. Other sources provided that information in real time and for me was easier to convert to opt in.
In the end I was amazed at how so many different traffic sources actually worked well. Many sources where a lot of people said they were worthless actually produced some very responsive list members for the fact we related every aspect of the campaign to the need of the source.
In the end I realized the very best traffic source to build an email list with was actually a very diverse list of traffic sources. Free resources were used first to get seed money for paid ventures.
Separate funnels were set up for each source. Once the funnels were in place and enough traffic was sent to the funnels to complete test, a final optimized version was chosen.
After that it was just getting a to do list set up. A promotions of the day list so to speak. This way I know what to do each hour of the day and I no longer need to spend countless hours online.
One day I might be syndicating articles and sending those leads to their own funnel. That after noon I may be seeking media buys. The next day could very well find me hitting the social pages or setting up content for on and off page SEO.
Something he really pushed was making hot reports for different niches and setting them up at 100% profit affiliate sites. I have done a few so far and can see why many people uses this tactic exclusively. I ask him where he learned this tactic and was surprised to learn he found it written in the War Room by the forum Admin.
The moral of this story: Most of the traffic sources you read about in the Forum are worth pursuing. Just relate every aspect of the campaign to the needs of the users of each source. If you are using a source that has no interaction of users to glean information from, use the knowledge you have available to you about the niche and place those ads in places the target is likely to find them.
Don't give up on a traffic source just because it doesn't produce a sign up in the first ten minutes. Don't count on just one traffic source no matter how good it is today. It may not be as good tomorrow. Just because your favorite source is adding 250 new members a day do not neglect the source that is producing only 25.
Ten of those sources might just save your butt if the big source dries up.
Joey
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