The Use of Lead Capture Page Getting Outdated?

26 replies
I asked a fellow internet-based network marketer (a veteran in this industry) what is his opinion about the use of popular Internet marketing strategies in building our downlines such as generating leads, building your list, and marketing on your list. His reply to me:

"In my opinion the standard 'funnel system' is getting outdated because people have seen it too many times. I use similar funnels on Niche websites and they have slowed down also. On sites where I have taken a direct approach and gave the entire program information to visitors upfront they have grown.

For me, I am now going to use a direct approach marketing system that tells all the information needed upfront and let's the prospect decide to take it further by signing up or requesting more information. The old way seems like a "trick" to a lot of visitors with all the flashy videos and stuff and its turns them off. "

That is his opinion, and is based on his experience right from the trenches.

How about you? Are you experiencing the same with your "funnel system"? Is your strategy still that effective as it used to be? :confused:
#capture #lead #outdated #page
  • Profile picture of the author JHandy
    I would look at the stats as they don't lie. If you are still getting great traffic to lead conversion, then the system is still working. If not on the other hand, you may have a problem. I hadn't really noticed any significant change so far in my marketing efforts over the past few months. The only thing (and it's probably due to my fault) is that I recently just put up some new capture pages and testing to see how well they converts.

    Right out of the gate, they bombed pretty much, but I did get some leads come through. So, I'd say let your stats speak to you on this issue. They will tell the REAL story.
    {{ DiscussionBoard.errors[7864988].message }}
    • Profile picture of the author tpw
      Originally Posted by JHandy View Post

      I would look at the stats as they don't lie.

      Stats don't lie, but the people interpreting those stats do lie.

      The answer to this question rests with the audience being approached, and the effectiveness of the sales copy at each step in the funnel.

      The sales funnel is still working miracles for lots of people, and the person referenced in the OP is the only person I have heard to claim that Sales Funnels are at the end of their effectiveness.
      Signature
      Bill Platt, Oklahoma USA, PlattPublishing.com
      Publish Coloring Books for Profit (WSOTD 7-30-2015)
      {{ DiscussionBoard.errors[8672725].message }}
  • Profile picture of the author MartinPlatt
    Originally Posted by GomerMagtibay View Post

    I asked a fellow internet-based network marketer (a veteran in this industry) what is his opinion about the use of popular Internet marketing strategies in building our downlines such as generating leads, building your list, and marketing on your list. His reply to me:

    "In my opinion the standard 'funnel system' is getting outdated because people have seen it too many times. I use similar funnels on Niche websites and they have slowed down also. On sites where I have taken a direct approach and gave the entire program information to visitors upfront they have grown.

    For me, I am now going to use a direct approach marketing system that tells all the information needed upfront and let's the prospect decide to take it further by signing up or requesting more information. The old way seems like a "trick" to a lot of visitors with all the flashy videos and stuff and its turns them off. "

    That is his opinion, and is based on his experience right from the trenches.

    How about you? Are you experiencing the same with your "funnel system"? Is your strategy still that effective as it used to be? :confused:
    I think doing the standrd 'funnel system' in the standard way is possibly getting known. It does still work, but the way to really make it work, is to do something different. To stand out.
    Signature

    Martin Platt

    martin-platt.com

    {{ DiscussionBoard.errors[7865130].message }}
    • Profile picture of the author professorrosado
      So where are all those newbies who don't have a capture lead system raking in all the business?

      What is happening is that the large number of web users are getting mature on the web. There is a changing demographic which is the newcomer as they age up and become interested and qualified for online business transaction.

      So too are offers evolving into more in depth involvements appealing to a more seasoned web customer. These seasoned transactional behaviors cannot be interpreted as a blanket standard - they are a demographic (a target traffic). It is a sophistication which requires the same throughout the engagement. But newbies and the un-gurued (for better or for worse) still are and will be actionable with the tried and true funnel.

      Who are you marketing to? What demographic does your offer appeal to? By its very nature, no one standard can apply to all web user groups.
      {{ DiscussionBoard.errors[7865277].message }}
      • Profile picture of the author natf
        Originally Posted by professorrosado View Post

        Who are you marketing to? What demographic does your offer appeal to? By its very nature, no one standard can apply to all web user groups.
        This is how I look at it too.

        If you're marketing to internet marketers or network marketers, they're going to be a lot more savvy about this stuff than lots of other niches.

        You need to adjust your strategy to suit the target audience.
        {{ DiscussionBoard.errors[7865289].message }}
  • Profile picture of the author E. Brian Rose
    Originally Posted by GomerMagtibay View Post

    For me, I am now going to use a direct approach marketing system that tells all the information needed upfront and let's the prospect decide to take it further by signing up or requesting more information. The old way seems like a "trick" to a lot of visitors with all the flashy videos and stuff and its turns them off.
    Split testing is and always has been the key. I don't suggest saying, "This is how I am going to do things from now on." Test your market both ways and go with what works, not what you think will work.

    With that being said, I can't imagine how generating leads that you can communicate with on demand would ever be worse than not doing so.
    Signature
    My New Video Series is Free (for now)
    Crazy good marketing tips from the founder of JVZoo.
    Get EBR 365 Now!
    {{ DiscussionBoard.errors[7865296].message }}
  • Profile picture of the author khooster1
    I think Squeeze Page still works.
    I do agree that it is getting saturated with all forms of squeeze pages.

    However, it still the best way to pre-sell and collect emails.
    And I don't agree sending the leads directly to salespage.
    as the conversion rate will be even lower than squeeze page. (tested and proven)

    The key here is to have a high converting squeezepage.
    Keep testing and refining. Be creative!!

    .
    {{ DiscussionBoard.errors[7865301].message }}
  • Profile picture of the author wisdomoto
    I think squeeze pages have higher optin rates than an option on a webpage where they can choose to subscribe, also I'd say if its working then keep doing it
    Signature

    I just emailed google for a link from their homepage... waiting to hear back

    {{ DiscussionBoard.errors[7865365].message }}
    • Profile picture of the author Alexa Smith
      Banned
      Originally Posted by wisdomoto View Post

      I think squeeze pages have higher optin rates than an option on a webpage where they can choose to subscribe
      I agree with this - every single time I've split-tested that, I've found that squeeze pages do have much higher opt-in-rates.

      And if you want to measure things according to "the number of people opting in", your conclusion is always going to be that squeeze pages are "better".

      I believe the exact opposite, myself, for my business. I don't make my decisions according to the numbers of people opting in, because that isn't what I need to know.

      What I need to know is the comparison between the incomes I earn from lists built with and without squeeze pages. So I've split-tested that for 6 months in several different niches, and always found that I earn significantly more income from the smaller lists built without squeeze pages.

      That's why I now don't use squeeze pages to build my lists any more.

      Your conclusions are always going to depend on what you measure.

      In my opinion, people measuring just "the number of people who opt in" make all sorts of mistakes, of which this is only one example. The same goes for people using pop-ups, people using video, and all kinds of other things, too. As long as they try to measure things according to "the number of people who opt in", they're not necessarily making wise or well-informed decisions, in my view, because everything they decide rests on the mistaken assumption that the biggest list and the biggest income are necessarily the same thing.

      Every time I've split tested that, myself, I've actually found the exact opposite.

      For me, quality's going to beat quantity, every single time, I think.

      The reality here is that the best potential customers tend to be the ones who won't opt in on a squeeze page but will opt in on a content-rich page of a content-rich site - and there are actually reasons for that: it's not just some series of random coincidences.

      But you don't get as far as thinking about those reasons, if all you ever measure is "the numbers of people who opt in".

      Originally Posted by wisdomoto View Post

      I'd say if its working then keep doing it
      Yes; that's exactly the sort of thing that people say. I hope all my direct competitors think that, too.

      http://www.warriorforum.com/main-int...ml#post5475859
      Website or squeeze page
      Squeeze Page on Landing Page a Turn Off?
      http://www.warriorforum.com/main-int...ml#post6123982
      {{ DiscussionBoard.errors[7865873].message }}
  • Profile picture of the author retsced
    Evolution baby
    {{ DiscussionBoard.errors[7865389].message }}
  • Profile picture of the author RUGI
    From what I have researched it depends what you will use it for...If a way to get a list to build to take to a CPA sales page where they see the end result and it is written well. It makes sense. There are no right or wrongs without details. iT IS ABOUT STRATEGY AND SEEING THE MAP BEFORE YOU CREATE THE FUNNEL. Does that make sense to you? That is only my opinion.
    Signature

    pAYing it ForWArd aLwAYS...
    rUgI

    {{ DiscussionBoard.errors[8671292].message }}
  • Profile picture of the author illiptic
    Giving everybody the information up front = capping your income.

    Why?

    Because why would people buy something if you are just going to give everything away for free?

    Saying funnels don't work because its getting less conversions is like saying a certain brand of cornflakes doesn't work because less people are buying it.

    A "funnel" is just a succession of messages that "upsell"

    I would assume that its the videos and the actual message being conveyed in them that are not working anymore before I would say that "funnels" don't work anymore.
    {{ DiscussionBoard.errors[8671357].message }}
  • Profile picture of the author EasySt
    I don't think lead capture pages will ever die...

    They are constantly evolving, but in 1 form or another I think they'll be around for a long time.
    {{ DiscussionBoard.errors[8671644].message }}
  • Profile picture of the author visimedia
    funneling system still works good I think, it depends on how you target the audience/ visitors. There are few segments in any business opportunity that you wanna promote, pick one of those, learn how they behave, give what they want. You can simply test the water on your own.

    I think funneling system is still the way to go, it's always been like that for many many years... thousands of years can't be wrong when it comes to funneling business system.

    If you're building downlines with upfront data explanation, tell me how many visitors you might lose and you never get the money you invested to get the traffic... you'll just lose them all even before you can follow up with them.

    That's funny I think... I wont' take that advice
    Signature

    digital startup looking for partners in China, Taiwan, HK, Korea & Japan. PM me

    {{ DiscussionBoard.errors[8671709].message }}
  • Profile picture of the author garyt
    I think it is not that lead capture pages don't work. The issue is email open rates. Now people are getting more savvy and they don't want their regular email to get bombarded with sales pitch after sales pitch. So they use their 2nd best or 3rd best email address to opt in.

    Even if you say you need their email to deliver the requested info, they will still use their secondary email address just to get your info and never log in again.

    So a newer way to build a "list" would be to create a Facebook page and get them to like it before they can get the info. You need a fan gate script for that and the good thing is this can even go viral.

    Not sure if this is a better way to build a list but at least there is a way to reach your target group
    {{ DiscussionBoard.errors[8671940].message }}
  • Profile picture of the author yakim1
    I believe that the type of squeeze page you use will make a big difference in the rate you convert subscribers to buyers.

    I never use blind squeeze pages that just grant passage to the next page.

    I believe my success is that I give quality information instantly to the subscriber when they do subscribe. I also put as much information on the squeeze page so the subscriber will know exactly what they will receive.

    Best regards,
    Steve Yakim
    {{ DiscussionBoard.errors[8672822].message }}
  • Profile picture of the author Rod Cortez
    Though the OP was made back in March, this is still a great discussion to have. There are so many moving parts, so many variables when it comes to ANY sales funnel (not sure what a "standard" funnel means), that saying that lead capture pages are outdated isn't an accurate statement. If the marketer in question was referring to the MMO market and many of the niches under it, then he may be right. I would like to know where he was getting his stats.

    Like Bill mentioned it depends on your audience.

    Where is the traffic coming from? That's a HUGE variable right there. What about the copywriting? If your copy sucks, it doesn't really matter how you set up your sales funnel because you're not going to elicit any emotional triggers.

    Sometimes I use squeeze pages when my testing tells me this gives me the highest ROI. Though I do pay attention to opt-in rates, open e-mail rates, I pay most attention to my bottom line, my long-term ROI.

    If it's better to start off with a content squeeze page or an authority type website, then that's what I'm going to use. This is why we as marketers need to test. I stopped asking other marketers what worked for them a long time ago. Why? Because they usually weren't honest about their results or they were just stating an opinion they heard from somewhere else.

    Or just as bad, they peformed one or two tests and then came up with a faulty conclusion.

    So now, I test everything myself. Sometimes my tests last for many months because as long as I'm beating the control group and am increasing my ROI, why should I stop?

    RoD
    Signature
    "Your personal philosophy is the greatest determining factor in how your life works out."
    - Jim Rohn
    {{ DiscussionBoard.errors[8672925].message }}
  • Profile picture of the author Wolster
    In a nutshell if you are offering something on your squeeze page that the person reading it wants, then you are gonna have that person opt in.

    People, especially in the IM niche are getting wise to the blind copy that tries to get them to opt in without telling them what they are getting, which in turn brings about poor results.
    {{ DiscussionBoard.errors[8676142].message }}
  • Profile picture of the author RogueOne
    It depends on the niche and the audience.

    People on this forum often act as if IM/MMO is the only niche. In reality it is a very small niche when compared to all of the thousands of others which earn people money every day.

    You need to test and adjust, no matter your marketing method.
    Signature
    Get Off The Warrior Forum Now & Don't Come Back If You Want To Succeed!
    All The Real Marketers Are Gone. There's Nothing Left But Weak, Sniveling Wanna-Bees!
    {{ DiscussionBoard.errors[8676434].message }}
  • Profile picture of the author Jeannie Crabtree
    Lead capture pages still work for me. I don't mind putting in my info if I want what is on the other side.

    But as a marketer, You have to go upstream to see what you are sending to the page... Is it generalized or narrowed down to a specific niche. This qualified them before they get to the page, so you are more likely to get an opt in.

    Then there is the testing. The way you word your offer on the capture page, whether you have a plain one, or you have a video with it. Whether the person talking in the video is appealing to people.... You get the idea.

    I recently tested a plain one versus a video in which I was not sure how the spokesman would appeal to people. Going to the same offer, solo ads were the source.

    #1 With spokesman, 182 hits 5.49 opt in conversion

    #2 Plain, Headline and just fill in info 187 hits, 27.27 opt in conversion

    Keep in mind, I cannot control the solo ads completely, as many put your ad on a
    rotator and don't really run the solo ad copy you give them.

    But I had wondered about the spokesman. His looks did not bother me, it was the message I wanted to give out. But to some a middle age balding guy might have been a subconcious turn off, or maybe they did not like his voice, etc...

    So you just have to keep testing till you come up with the right combination.

    Jeannie
    {{ DiscussionBoard.errors[8676553].message }}
  • Profile picture of the author Randall Magwood
    I dont think lead capture pages are getting outdated, or will get outdated - especially in non-exploited niches. It's just an essential form of direct marketing that goes back to the 1920's.
    {{ DiscussionBoard.errors[8676746].message }}
  • Profile picture of the author justuno
    We recently set up Hubspot with agoal of creating unique landing pages with specific content tailored to users with the hope of increasing conversion and install rates. Similar to what your friend was saying about providing as much information up front. An example is we have an app within the BigCommerce app store and when user clicks to install or learn more, we provide specific BigCommerce install directions, case studies and co-branding to create a better user experience (and hopefully higher conversion ratio).

    Our product itself is a conversion capture widget that incentivizes the user in real time to join your email list or become a fan, so I'm very familiar with this space. Marketers spend 8x's the money and effort to get users to their sites, but don't focus on that onsite experience. My entire philosophy has been to invest directly with visitors on your site. If you sell a product or service, offer an instant 5% coupon code for joining your mailing list or becoming a facebook fan. If you don't close them on that visit, you can retarget them via your channels.

    Best,
    Erik
    Signature

    30 Free fans, followers & email subscribers every month with Justuno

    {{ DiscussionBoard.errors[8680518].message }}
  • Profile picture of the author illiptic
    ABSOLUTELY

    Sending traffic to a lead capture page and then building rapport and selling to my list is still my bread and butter.

    You just have to know what kind of capture page....

    Use a SIMPLE one that is nothing but a headline and an arrow to the email box...nothing else.

    Don't put any info about the product/service/ect anywhere on it. Just break attention and create interest.

    People will opt in if you try and test different headlines.
    {{ DiscussionBoard.errors[8680720].message }}
  • Just split test and find out the truth.
    Signature
    soon people... Relax...
    {{ DiscussionBoard.errors[8680783].message }}
  • Profile picture of the author Nightengale
    Your friend isn't too bright. I know that sounds harsh, but there it is.

    The idea is to build a list of qualified people who are interested in what you have to offer and have given you permission to contact them on your topic.

    Follow up is key! This applies both online AND offline. The Direct Marketing Association has stats that say that it takes 7-9 "touches" or exposure to your products/services before someone will buy.

    Offline, that means direct mail, phone calls, more ads, etc. And offline companies offer free information, services, trials, consults, etc. to build their lists. Online marketers get to do it at a much lower cost with squeeze pages and e-mail.

    Honing your marketing in on people who are already interested in what you have to offer (as opposed to the general public, the vast majority of whom have absolutely NO INTEREST in what you offer) is a much smarter way to use your resources -- and it's much cheaper.

    When you build a list, you can market to them endlessly, on demand. Statistics have proven that when someone has responded to a lead-gen ad or previously bought from that company, they're MUCH more likely to buy again.

    Of course, there are tons of ways to do it. You might very well offer a low-cost item instead of a freebie to build a buyer's list. Technology is always changing and squeeze pages as we know them may very well change or become "obsolete." Actually, they'll just be replaced by some new technology. Opt-in SMS for example. But the principle is the same.

    But saying squeeze pages are outdated and you're not going to build a list is sheer stupidity. It's like saying you're not going to make music because vinyl records are outdated.

    Your friend is confusing online marketing with general direct marketing models. Offliners build lists too, but they do it with ads, direct mail, the phone, etc.

    Of course, he's welcome to try it. Hopefully he can make some money before he goes broke -- a real feat since he won't be able to follow up.

    I'd say "Good luck!" but it's hard to wish stupidity any luck at all.

    Michelle
    Signature
    "You can't market here. This is a marketing discussion forum!"
    {{ DiscussionBoard.errors[8680946].message }}
    • Profile picture of the author JohnMcCabe
      The objective of a lead capture page is not to collect as many emails as possible. The objective is to collect as many of the right emails as possible.

      Follow one approach suggested above, the headline only idea, and you will build a list of people who responded to the headline. You will have no idea why they responded - simple curiosity, resonance, looking for violations to report, even looking for forms to exploit.

      Use blind copy, and you build a list of people who respond to blind copy. Not necessarily people who respond to offers like yours.

      If I had understood this filtering concept better back in the day, I might still be building downlines.

      The two approaches I mentioned above seem to me like the old "three foot rule" - any warm body within three feet is a prospect, and should be pitched until you get arrested or assaulted.

      OP, your friend needs to separate concept from execution. The funnel theory is still good. Worn out execution will cripple results. These days, lobster is considering a luxury food. There was a day when prisoners protested feeding them lobsters every day as cruel and unusual punishment.

      Regardless of how glitzy or slick a presentation is, once you've seen it a few times (or more), it's not that impressive anymore. And unless your basic MLM prospect online is seeing your glitzy, slick, template driven presentation before anyone else's, you may get the behavior your friend is lamenting...
      {{ DiscussionBoard.errors[8682325].message }}

Trending Topics