Email Follow Up Series

by manicmethods

Posted: 13 years ago 11 replies

INTERNET MARKETING

So you've got your follow up series in place, and you've got some freebies, some general chatter and some promoting.

Well... How do you split it up, what sort of ratio of free to paid do you have?

When do you start pushing paid stuff to them?

How often?

I tend to have 3 to 1 of free/chatter to paid.

#email #follow #series

Raydal 13 years ago

Your question is a broad one. A lot depends on what you
are trying to sell. Is this a newsletter? Is the series attached
to one product? Are you selling multiple products? Are
you just building a list to which you will promote many
products?

It all depends on WHAT you are following up on.

-Ray Edwards
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craig crawford 13 years ago

I'd build a good relationship with them for at least a week or two!

You will get a much better response from people who value what you are sharing with them.. rather then a promo every four days from the beginning

Hope this helps!

Craig
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Malcolm Thomas 13 years ago

It actually all depends on the expectations you set with your subscribers in the very beginning. It's okay to promote products to your list so long as you are also offering high immense value to them as well.
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- Alexa Smith Banned 13 years ago
  
  Originally Posted by Malcolm Thomas
  
  It actually all depends on the expectations you set with your subscribers in the very beginning.
  
  This.
  
  It's all about how you've set your subscribers' expectations immediately before, while, and immediately after they opt in, and the continuity-process set up by whatever you give them in exchange for their email addresses. Whatever the "right answer" is for you, that's what it's going to depend on.
  
  Here are three threads which (in spite of their titles!) actually address this exact question ...
  
  What are the essential things to know about list building?
  
  Lists: How Long to Presell - Averages
  
  Where to get reports to give away on opt in page?
  
  Thanks
  
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fpdeziner 13 years ago

Hello,

It all upon your product that what are you offering to your list.After 5 to 7 emails you can create strategy that "For more emails you should have to buy this otherwise you email series will not help you.
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Dennisknows 13 years ago

I've always done basic followups but I'm always hearing about sending out newsletters. Is this really effective?
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- Dain 13 years ago
  
  it really depends on your strategy.
  
  personally, I send out a useful tip in all my emails, but then I do a soft close back to my offer in each and every one of my emails.
  
  You should be constantly selling if you want to make any money.
  
  The previous mention of 5-7 emails... I would disagree with the phrasing, but typically you won't have a buyer after 7 days.
  
  You will need to do more than just email to close those subscribers.
  
  Thanks
  
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troy23 13 years ago

I agree with Dain.
You need to sell right away.
Don't bombard them with 5 a day or anything like that.
One a day is fine - give value and and put a link at the end.
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Roman Cologne 13 years ago

Just sell stealthy (implicit marketing).

But for a strategy you could use C. C. P. C.
--- Content, Content, Pitch, Content....

Think about the Goodwill you have with your subscribers and take action...
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JasonBennet 13 years ago

Different people will have different ways to communicate with their subscribers. You might want to test out different variation so that you will know which style get the most response from your own list of subscribers.
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