I have just watched a sales video by Ryan Deiss where he claimed that blogging was dead. He was talking about building authority websites by finding and paying writers, who already have a following in their niche, to write for your site. Ryan claims that not only are you buying content but also traffic since these writers will put out lots of social signals to their following about their posts on your site. Doing the same with a number of writers gets lots of social signals pointing back at your site and gives it lots of authority in Google's eyes. It is then up to the sire owner to monetise this traffic. The first problem I see is getting people to write for a site that is new and has no authority. It's a bit of a chicken and egg situation. I would be interested to hear peoples thoughts on this model.