Selling through affiliates and own site?

by CPH007
10 replies
Hello All,

I am due to launch my ebook this weekend and wondered if there are any rules regarding selling through click bank or similar and also my own site? I have my own site running and will be selling through the site and driving traffic there free and PPV. I am new to this though so figured why not get experienced affiliates involved also?

Any tips or reading would be much appreciated on this approach

Cheers

Colin
#affiliates #selling #site
  • Profile picture of the author Alexa Smith
    Banned
    Hi Colin,

    Originally Posted by CPH007 View Post

    I am due to launch my ebook this weekend and wondered if there are any rules regarding selling through click bank or similar and also my own site?
    ClickBank is a retailer. Having your product for sale there doesn't prevent you from selling it elsewhere. They don't have rules about it. (There are other places, such as Amazon, that do, however).

    However, very few (if any) serious affiliates will be willing to promote a ClickBank product which also has another sales pages elsewhere online, because that's potentially a major "payment leak", from the affiliate perspective.

    Originally Posted by CPH007 View Post

    I am new to this though so figured why not get experienced affiliates involved also?
    If the product's for sale in two different places, the affiliates you'll attract at ClickBank will exclude "experienced" ones.

    There are (simplifying, here) kind of "two sorts of affiliates" at ClickBank. There are the 95% of affiliates who between them bring in only 5% of the affiliate-referred sales (you'll still get those, perhaps, and there are plenty of them, but they're not worth much to you), and then there are the other 5% of affiliates collectively responsible for about 95% of the affiliate-referred sales. Those are the ones you'd want to be able to attract, I think. But effectively they won't be available to you, if you also sell your product elsewhere - because they're also the ones who know the lie of the land, and they'll actually check that.

    One solution is to avoid this problem by selling the product yourself through ClickBank, too, pay them their transaction-fees on your own sales, and just "grin and bear it". :p

    Originally Posted by CPH007 View Post

    Any tips or reading would be much appreciated on this approach
    I can offer tips and reading only on avoiding this approach.

    Can this be a leak for a ClickBank product?

    Clickbank plus my own shopping cart?

    Re-Name my Clickbank Product & Sell in Other Marketplace?

    question about selling a product on clickbank

    Where To List My Product

    http://www.warriorforum.com/main-int...ml#post7781829

    Good luck with your product!
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    • Profile picture of the author mekdroid
      That is a very good point! A payment leak is an absolute no-no for an affiliate. So is an opt-in page instead of a "Buy Now" or "Add to Cart" button.

      Alexa has been pointing these things out in several posts, see here for example:

      Product Selection

      "No leaks on the sales page: (no opt-in, no "free trial", no "contact the vendor here" etc.)"

      CB Vendors still do it all the time (are these guys ever going to learn?) Out of 61 possible CB products for my niche 21 of them have an opt-in (do they really think I am interested in building their list?)

      Unfortunately, it looks like Alexa's comment on the 95% naive associates is right on the money: mean Gravity for the ones with the op-in in my list is 42, mean Gravity for the ones without is 8 ... :confused:
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  • Profile picture of the author CPH007
    Thanks for the very in depth reply

    OK so the real decision is where to list rather than both as both looks the worst of both worlds!

    I am working on another upsell into my coaching program for weight loss so would presume that wouldn't really work going the affiliate route?

    I have a free report written to help drive traffic to my opt in page and could also use PPV for paid traffic. Hmm a bit of a conundrum! Maybe I go with my own site first and if no good the take the selling pages down and go the affiliate route.

    Damn here I was ready to launch this weekend and now more decisions. I guess i could approach some affiliates also direct and offer them percentages to help sell my product?

    Anyway just banding about ideas here
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    • Profile picture of the author kindsvater
      Just have your own sales go through ClickBank. One site. One order page. One place to keep track of data, get affiliates, and get payments from. Simple.

      Just launch and don't overthink this.
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    • Profile picture of the author Alexa Smith
      Banned
      Originally Posted by CPH007 View Post

      I am working on another upsell into my coaching program for weight loss so would presume that wouldn't really work going the affiliate route?
      Sorry - I can't begin to advise you about that prospect. Others who know more about coaching/weight-loss may reply.

      Originally Posted by CPH007 View Post

      I have a free report written to help drive traffic to my opt in page and could also use PPV for paid traffic. Hmm a bit of a conundrum!
      Doesn't sound too terrible, to me? :confused:

      There's nothing to stop you from selling your product at ClickBank and still using your own marketing methods and driving your own traffic to your own independent squeeze page, anyway, if you want to, as long as it isn't a potential payment leak for your affiliates? But don't expect ClickBank affiliates to be willing to send their traffic to a sales page with an opt-in on it: http://www.warriorforum.com/main-int...oduct-opt.html

      Originally Posted by CPH007 View Post

      Maybe I go with my own site first and if no good the take the selling pages down and go the affiliate route.
      To attract affiliates, you need proven conversions. And more to the point, to retain affiliates, you need the sales page to be converting targeted traffic, and so on.

      "If no good, then go the affiliate route" isn't an answer to anything: if you're going to go the affiliate route, you need it all to be "good", not "no good".

      You see what I mean, perhaps? There's little point in putting any time/effort/energy into attracting affiliates without having proven conversions first? And you will have to put time/effort/energy into that - very few will "appear on their own" simply because your product's listed at ClickBank. And those who do appear won't stay, if your sales page isn't converting their traffic.

      Originally Posted by CPH007 View Post

      I guess i could approach some affiliates also direct and offer them percentages to help sell my product?
      Maybe. But the serious affiliates will very often look only at products inside established networks like ClickBank, where they're not dependent on the vendor for payment. This is a huge issue. Please don't imagine that I mean it impolitely, but I wouldn't be willing even to look at the product on the basis you suggest, unless I knew the vendor very well and had had favorable previous dealings with him. Just being realistic, here!

      I, also, would just have your own sales go through ClickBank, with one site, one order page, one place to keep track of data, get affiliates, and get payments from, exactly as suggested above. Start off selling it yourself, and when it's converting and you've finished testing/tweaking the sales page, then start trying to find affiliates? No need to make it complicated, or cause delays?
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      • Profile picture of the author yakim1
        Originally Posted by Alexa Smith;7965556Maybe. But the serious affiliates will very often look [B

        only[/B] at products inside established networks like ClickBank, where they're not dependent on the vendor for payment. This is a huge issue. Please don't imagine that I mean it impolitely, but I wouldn't be willing even to look at the product on the basis you suggest, unless I knew the vendor very well and had had favorable previous dealings with him. Just being realistic, here!
        Hi Alexa,

        I have a question...

        In regards to the affiliate receiving their commission payments from an unknow vendor, what if the vendor was using a new affiliate software that caused PayPal to pay the affiliate at the point of sale on every sale, would the affiliate be as anxious about promoting that vendor's products just regarding this situation?

        The reason for this question is that I have created such a software and will be launching it later this year with a big launch, so many affiliates should know about the software after the launch.

        So the affiliate would receive their commission payments instantly and the vendor has no control of this because PayPal is who processes the commission payments.

        Best regards,
        Steve Yakim
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  • Profile picture of the author thedark
    I have built a pro version of a popular plugin I created. I launched the product in November. First, I started to sell it on my site with paypal processing, because clickbank approval took too long. I had a sale in the first week, without actively promoting it. The only promotion I did was trough links in the free plugin.

    I went to clickbank and only affiliates with automated websites promoted my plugin. I am having several sales a month, the price is 79$, but I had only 1 sale from an affiliate so far. Clickbank does not take non-affiliate sales into account and therefore the stats may seem very low. The only promotion I am doing is only trough the free plugin.

    I am thinking to go back to normal, and try out with another affiliate network that let me have my own payment processing, or to set up affiliate section for myself ( using a plugin or something ). I know that I should find affiliates to promote for myself, but I am not sure working with clickbank will help me trough this.
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  • Profile picture of the author CPH007
    Thanks for the excellent info!! OK the single route to sell makes total sense so will sell through click bank myself also. Sorry to bang on but I have yet another question please

    I obviously have all this on a web page with different menu options such as contact us, coaching page etc in the top menu margin. So if I make my main sales page with no menu to elsewhere and no opt-in (which I wouldn't do anyway) then it's affiliate friendly also?

    I would gain my opt-ins from my free report and other offers elsewhere then if they click the link to my book they also go to the same, affiliate friendly webpage.

    This is all great and hope to contribute to the forum soon with a free report on launching a product first time to help other newbies
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    • Profile picture of the author Alexa Smith
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      Originally Posted by CPH007 View Post

      if I make my main sales page with no menu to elsewhere and no opt-in (which I wouldn't do anyway) then it's affiliate friendly also?
      Yes, in principle.

      An "affiliate-friendly" sales page is one with no "leaks".

      Originally Posted by CPH007 View Post

      I would gain my opt-ins from my free report and other offers elsewhere then if they click the link to my book they also go to the same, affiliate friendly webpage.
      If you don't mind doing it that way, that works for affiliates. It's actually possible (but much more complicated) to have two different versions of the sales-page, both used at ClickBank, one for affiliates and one for yourself with an opt-in on it).

      This post, if it helps you, gives a sort of indication of roughly "what serious affiliates typically look for" when they're selecting products to promote: http://www.warriorforum.com/main-int...ml#post2161932
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  • Profile picture of the author CPH007
    I have one more, one last question if I may?

    I have created a blank page on my domain which has no menu or external links to the rest of my site. Would affiliates find this acceptable as people could just look up my main domain. I guess this wouldn't matter as my ebook would still only be available via click bank through the one page.

    Cheers,

    Colin
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