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Sales Conversion numbers and How to Improve?

by mayagh
11 replies
Hi all !
Would love to get some feedback/improvements that I can make to my work... I love IM and I want to learn more!

Would like to know what are the standards in the industry on Sales conversion rates ?
I believe my landing page and optins are good, but what I need to work on (and i guess its a continous thing for many people) is how to convert to sales better.

Do most sales come from the Landing Page (as usually this is a Free offer) or is it through your list ? And if so, how much percentage should i expect to realize that my strategy needs to change !

thanks a million
#conversion #improve #numbers #sales
  • Profile picture of the author datingworld
    Originally Posted by mayagh View Post


    Would like to know what are the standards in the industry on Sales conversion rates ?
    I dont think there is a fixed standard rate.
    It varies from people to people... though I might be wrong... but this what i heard in internet marketing conference in Kiev few months ago..
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  • Profile picture of the author TomYevsikov
    Well..you're the only one who can know your conversions, where most of the sales come from etc..

    But in order to do that, you'll need -

    To know the basics (duh)

    To track everything (I track 95% of things, lazy, maybe?)

    You can use AdtrackzGold for your tracking, great tool.

    I'm sorry for giving you the most general answer you can get
    (besides "learn marketing"), but I simply can't answer that questions for ya

    You know your business better,
    and yes, you have a business already.
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  • Profile picture of the author mayagh
    thanks TomYevsikov! I dont have an issue tracking my numbers, what I need to know is what is a good number and ways on improving Sales/conversiosn.
    Do you make most of your sales from SP or email list.. how do you usually improve sales !?
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  • Profile picture of the author TomYevsikov
    I think that I make ALL of my sales from Sales Pages..lol.

    How do I Improve them?

    I stick to the basics, track the results, make changes, ask for professional opinions (copywriters, my mentor, email marketing experts), see what works and stick to it, and tweak the stuff that didn't work so good.

    basically, I track my results and work on what I know and have.
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  • Profile picture of the author mayagh
    ok cool thanks, so you give a freebie and then take them to another sales page..?
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  • Profile picture of the author Randall Magwood
    Conversion rates will differ depending on niche. You can't really ask "how many people do i have to get before i get a sale". The average conversion rate by leading people straight to your sales page is around 1/2% to 1%. With an email list, you can see that jump to 3% to 5%. But yes, most sales comes from your email list. So i suggest you sign up to aweber, get a squeeze page, and start driving traffic to your site.
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    • Profile picture of the author Importexport
      Originally Posted by Randall Magwood View Post

      Conversion rates will differ depending on niche. You can't really ask "how many people do i have to get before i get a sale". The average conversion rate by leading people straight to your sales page is around 1/2% to 1%. With an email list, you can see that jump to 3% to 5%. But yes, most sales comes from your email list. So i suggest you sign up to aweber, get a squeeze page, and start driving traffic to your site.
      I love reading posts like this! My conversion rate is now fairly consistent at just over 2%, all from my sales page - no sign ups 'cause I don't do them. I am not your average marketer, I just sell my book on its merits.
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      • Profile picture of the author Stuart Walker
        Originally Posted by Importexport View Post

        I love reading posts like this! My conversion rate is now fairly consistent at just over 2%, all from my sales page - no sign ups 'cause I don't do them. I am not your average marketer, I just sell my book on its merits.
        You don't bother to build a list because your book sells on it's own merits? If you built lists of people who are interested in the book but don't want to buy right now and of customers you'd make many more sales.

        Nothing 'average' about building an email list, that's good a good marketer and using common sense.
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  • Profile picture of the author mayagh
    got the list thanks !! Just wondering how numbers should be and how to improve upon it ... so any suggestions for improvements are welcome.

    thanks!!!!!
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  • Profile picture of the author gekko2.0
    I really depends on what your selling and who you are selling it to. It varies quite a bit from niche to niche.

    The quality of the copy can also make a huge difference in conversions as well as the perceived value of your product.

    If you want some feedback on what you have feel free to shoot me a pm. I get a kick out of finding way to increase conversions. (I know sad hobby right lol)
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    Increasing Conversions Is Kinda My Thing.....PM Me If You Are Interested In Doubling Your Conversion Rate

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  • Profile picture of the author mayagh
    Thanks all, its hard to get input since its a broad question, but I appreciate your feedback !
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