Have you built an unresponsive email list? Something simple to think about...

61 replies
Since I've been a W.F member, I've seen countless threads where a person who has already spent a great deal of time and money building an email list, asks the questions...

"How can I get my emails opened?"
"Why is my email list unresponsive?"
"How do I provide value?"
"How can I build trust?"
"How can I make more sales to my list?"


And although I'm not attempting to answer all these questions in this thread, I do want to address something that I feel a lot of people overlook from the beginning of their email marketing campaigns.


Let me ask you this:

How many high quality reports have you downloaded in exchange for your email address? I'm talking "high quality" here.

How many free reports have you actually read all the way through?

How many have you read past the first 5 - 10 pages?

How many have you implemented? Taken action with?

And most Importantly...

How many of those marketers do you end up buying from?


How many of their emails do you open?

Do you remember them? If so, do you remember them for the right reasons?



So the question is...

Is it smart to spend your precious time and money driving traffic to a report most people are not going to read, or take action with? Judging by all the reports I've downloaded over the years, Most free reports given away on squeeze pages are rubbish.

If your subscriber doesn't read, or take action with the information you give to them, they'd be very hard pressed to place any significance on whatever you send thereafter. Most likely they'll forget you, unsubscribe, or delegate your emails to the spam folder (which is what I do)

We can justify people not taking action with our information because most people don't take action. But I would argue that we as marketers are partly responsible for delivering our content in such a way that eliminates the sticking points most people may face when looking to take action with our content in the first place. We MUST address this in all of our products, whether it's a paid product or a free report. Both are important regardless.

People in the MMO (make money online) market have an "average" email open rate of 10%.

Fact is. It's just foolish to expect to build a relationship with someone who hasn't got a memorable first impression of you. Makes sense, right?

You may be thinking right now,

This is basic stuff.

And it is.

All the more reason to ignore it though, isn't it?

Big mistake.

So...

How much of a high quality report are you giving away on your squeeze page?

Will it stand apart from the dozens of free reports your subscriber has downloaded over the past couple of days?

Will it solve their problem?

Will they take action with it? Have you provided the motivation inside the report for them to put it to use?

Will it be memorable?

Will you be memorable as the author?

Will the links inside the report be clicked?

Will your report establish you as an expert?

And so on...


Since this is your first point of contact with your new subscriber, wouldn't it make sense for that report to be of the highest quality? I was in the WSO section earlier today and opted in for a free video that was supposed to show me how to generate an extra 500 - 1000 leads a day. I watched the video - and it was bloody awful. Misleading actually.

What did I do?

I unsubscribed immediately. That's how important the first point of contact is with your new subscriber.

Remember, first impressions are very important.

This may seem like a lot of work to create such a high quality report. But it's easy. Nobody said your report has to take you weeks to create in order for it to be valuable.

Nobody said your report has to be 50 - 100 pages long either.

A 15 - 20 page, short, to the point report that solves "one" specific problem, is all you need. Most of the reports people don't take action with are the long ones anyway.

If you want your subscriber to take action with your report, you should make it short (not always applicable)

It should address "one" specific problem.

It must be read in one sitting - and it must address the "reasons" they need to take action with it.

Get this right, and I guarantee you'll generate higher value subscribers that becomes easier to build relationships with. Which in turn will lead to more sales.

Low quality report = low quality subscriber
Average quality report = average quality subscriber
High quality report = highest quality subscriber you can get from a free report


It just makes sense.

By no means does this mean you can sit back and generate cash on demand from your list. That's just the free report we're talking about. Don't get me started on squeeze pages and why I ditched the run of the mill "single page" squeeze page everyone else is using.

Fact is.

People are insulated to all nonsense. They're seeing the same sales pages, advertisements and squeeze pages everywhere they look, and they're skeptical.

Most people only opt in on a "one page" squeeze page for the report. They have no interest in the email messages that follow. And why would they? We're all on many lists. (the quality of your traffic and the uniqueness of your offer obviously plays a part here too though)

You could spend the next year building an email list with a 10% open rate and very few sales, or you can get it right from the very beginning. You MUST set the expectations beforehand. You either do that before they opt-in by giving away quality information on the actual squeeze page itself, or when they read your report. Any time after that and you run the risk of losing them forever.

What a waste of your time and money.

There's still a lot of work to do after the opt-in and free report, but everything gets that much more difficult if you ignore the "first impression"

Just a thought.
#built #email #email marketing #free reports #list #open rates #simple #unresponsive
  • Profile picture of the author Stuart Walker
    You started off on the right track and I thought I was going to agree with everything you said then I realised you were still talking about giving away free reports and just making them better than standard.

    How about forgetting free reports / bribes all together and scrapping squeeze pages?

    Yes, contrary to popular belief on WF it can be done!

    Instead of sending your traffic to pages where they have to opt in to get something for free you send them to a site full of such epic content (a blog or even a content funnel type setup) and warm them up to the point that they actually WANT to opt in without having to be bribed to do so.

    Most people never read those free reports anyway so regardless of quality you're fighting a loosing battle to get your emails opened.

    They stick in fake emails to see if they can get access to it without commitment and when they see they cannot they abandon the page.

    Or enter emails they never check or use for signing up to lists so never see them.

    Or even hit back soon as they realise they have to give you their email before you'll give them anything.

    Or enter their email to get the report but never get round to opening email 1 or downloading the report...the ones that do download it how many read it?

    A lot will store it on their hard drive 'for later' (I know I do this) and then never get round to opening it again.

    Out of all the subscribers you manage to get on that list maybe 50% of those at most will read that free report.

    I mean what type of relationship are you building with them anyway if you're telling them they must give YOU something before you'll give them anything back?

    Starting off on a bad foot don't you think?

    People would be better off forgetting all about squeeze pages and free reports completely and using a bit of common sense but I doubt it'll happen.
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    • Profile picture of the author Alexa Smith
      Banned
      Originally Posted by RockingLastsForever View Post

      People would be better off forgetting all about squeeze pages and free reports completely and using a bit of common sense but I doubt it'll happen.
      You, Declan and I are all very much "on the same side" in this debate, really. We all agree that throwing up a squeeze page and dishing out a free report isn't a sensible approach.

      We all agree that list-building in itself isn't a business model, and there's much more to it than that.

      We all agree that the "much more to it" is based around quality, relevance, value, trust and relationship-building.

      For the record, I gave up squeeze pages a long time ago (after extensive split-testing) and doing so improved my business greatly. I do still use what most people (who don't look carefully) would probably call "free reports", though, but they're carefully written to maximize the open-rates and attention-rates for my subsequent email series. This works well for me. One man's "free report" is another girl's ... yes, well, maybe some things are better left unsaid.
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  • Profile picture of the author retsced
    RockingLastsForever

    I agree completely with what you're saying, hence the reason I touched on ditching the "one page" squeeze page and giving up the value before people opt in. This is what I do myself, so I'm obviously in agreement. However, this post is intended for the vast majority of people who, in fact, do give away a free report on their squeeze page. Giving away free reports works fantastically well if it's done right.

    The topic of "giving value first" will have to wait for another day my friend

    Alexa

    I have read almost all of your threads on here in the W.F (OK maybe not all of them) and I know you talk a lot about higher value subscribers coming from an opt in process far removed from the run of the mill squeeze page. I have to say, I've been late to the party on this one myself, but have seen the light and ditched the squeeze page format most use.

    The problem with the squeeze page is that people are blindly opting in for a report they know nothing about, other than what the headline reads (which never really tells the full story anyway)
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    • Profile picture of the author vicdd
      Originally Posted by retsced View Post

      The topic of "giving value first" will have to wait for another day my friend
      But maybe someone would be willing to give some insights on this topic?

      Assuming I don't have a full website on my target niche yet, but have a really valuable "report", how do I give away some of that value first? Would a single page site do it? A page with, let's say some of the information right up front, and then, as the reader scrolls down an opt-in form for continuation? I assume that would "weed out" some of the low quality potential list member, but wouldn't most people just read through the text and leave? But then again, if the report is valuable it should work for itself...

      Sorry for mumbling, that's just something I'm curious about
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      • Profile picture of the author Stuart Walker
        Originally Posted by vicdd View Post

        But maybe someone would be willing to give some insights on this topic?

        Assuming I don't have a full website on my target niche yet, but have a really valuable "report", how do I give away some of that value first? Would a single page site do it? A page with, let's say some of the information right up front, and then, as the reader scrolls down an opt-in form for continuation? I assume that would "weed out" some of the low quality potential list member, but wouldn't most people just read through the text and leave? But then again, if the report is valuable it should work for itself...

        Sorry for mumbling, that's just something I'm curious about
        Turn your report into multiple pages of content and send people through your 'content funnel' and then at the end once they've read it all and figured out you do actually know what you are talking about ask them to opt in / buy.

        If they've made it that far you know you've got the right people on your list and not the sort who just opt in for anything or grab things that are free for the sake of it.

        Your subscribers will be of a much higher quality.

        Here's a prime example: http://affiliatebully.com/

        (I've linked to that page a lot recently on here)
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        • Profile picture of the author Edwin Torres
          Originally Posted by RockingLastsForever View Post

          Turn your report into multiple pages of content and send people through your 'content funnel' and then at the end once they've read it all and figured out you do actually know what you are talking about ask them to opt in / buy.

          If they've made it that far you know you've got the right people on your list and not the sort who just opt in for anything or grab things that are free for the sake of it.

          Your subscribers will be of a much higher quality.

          Here's a prime example: http://affiliatebully.com/

          (I've linked to that page a lot recently on here)
          Andre does that all the time :-)
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        • Profile picture of the author vicdd
          Originally Posted by RockingLastsForever View Post

          Turn your report into multiple pages of content and send people through your 'content funnel' and then at the end once they've read it all and figured out you do actually know what you are talking about ask them to opt in / buy.

          If they've made it that far you know you've got the right people on your list and not the sort who just opt in for anything or grab things that are free for the sake of it.

          Your subscribers will be of a much higher quality.

          Here's a prime example: http://affiliatebully.com/

          (I've linked to that page a lot recently on here)
          Do you guys know any other examples of "content funels" like this?
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      • Profile picture of the author tpw
        Originally Posted by vicdd View Post

        But maybe someone would be willing to give some insights on this topic?

        Assuming I don't have a full website on my target niche yet, but have a really valuable "report", how do I give away some of that value first? Would a single page site do it? A page with, let's say some of the information right up front, and then, as the reader scrolls down an opt-in form for continuation? I assume that would "weed out" some of the low quality potential list member, but wouldn't most people just read through the text and leave? But then again, if the report is valuable it should work for itself...

        Sorry for mumbling, that's just something I'm curious about

        One way to do this is to give away the first 10% of your high-quality report for free inside a blog post.

        When the reader reaches the end of the first 10% of the report, tell them that in order to continue reading this report, please subscribe to get the remaining content.

        Then send the final 90% of your report as a download in your first email to them.
        Signature
        Bill Platt, Oklahoma USA, PlattPublishing.com
        Publish Coloring Books for Profit (WSOTD 7-30-2015)
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        • Profile picture of the author vicdd
          Originally Posted by tpw View Post

          One way to do this is to give away the first 10% of your high-quality report for free inside a blog post.

          When the reader reaches the end of the first 10% of the report, tell them that in order to continue reading this report, please subscribe to get the remaining content.

          Then send the final 90% of your report as a download in your first email to them.
          I've decided to give away the whole content on a 4-page long squeeze page, 4th being an opt-in page (but I'm not sending any ebook. The concept is to say something like "if you want to get more useful tips on topic xxx from me in the future via email...") and then I'd send just a welcome/thank you email at the beginning.

          Or is it a bad idea and I should share the material between page/ebook after all?
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          • Profile picture of the author Edwin Torres
            Originally Posted by vicdd View Post

            I've decp to give away the whole content on a 4-page long squeeze page, 4th being an opt-in page (but I'm not sending any ebook. The concept is to say something like "if you want to get more useful tips on topic xxx from me in the future via email...") and then I'd send just a welcome/thank you email at the beginning.

            Or is it a bad idea and I should share the material between page/ebook after all?
            What I did is I revealed a 4 step system between 3 pages but only revealed 2/4 steps..for the rest they'd have to opt in.
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          • Profile picture of the author Stuart Walker
            Originally Posted by vicdd View Post

            I've decided to give away the whole content on a 4-page long squeeze page, 4th being an opt-in page (but I'm not sending any ebook. The concept is to say something like "if you want to get more useful tips on topic xxx from me in the future via email...") and then I'd send just a welcome/thank you email at the beginning.

            Or is it a bad idea and I should share the material between page/ebook after all?
            It's not a bad idea at all.

            If you have provided enough solid info on those 3-4 pages people will be happy to sign up without getting a freebie.

            Freebies should never be the main incentive for people signing up as you'll end up with a lot of freebie seekers.
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  • Profile picture of the author retsced
    Exactly like this^^^^^^^

    However, that doesn't necessarily mean you have to create 8 pages of content to get your point across and generate super targeted leads. As long as you provide enough quality information that's interesting to your visitor, and highlight the core principles of what they can expect from being on your email list, you're good to go.

    2 pages of content with a third page with the actual opt-in form works well for me in a few different markets. The idea is to provide the value first. This way you're not blindly opting in people that just want your free report. Most people do not opt in to get emails, they just want the free report.

    Think how much more valuable a subscriber will be when they are solely opting in to get your emails. I make a point of not giving away a free report - and make sure they understand that they are opting in to receive daily emails.

    The idea is to build trust before the opt in phase.

    At the end of each page you will link to the next page to continue the story. You're essentially qualifying people before they get onto your list. The ones that couldn't be bothered reading the content and clicking through to the next page, and the next one after that, are not people I want on my list in the first place. I create lengthy emails at times so I need to qualify people who have no problem reading those sort of emails.

    The short attention span subscribers seem to be the ones who have no patience anyway, so they have trouble following direction and taking action. That's what I have found anyway. Hence the reason I don't use "one page" squeeze pages anymore.
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    • Profile picture of the author Alexa Smith
      Banned
      I'm only gossipping, now, but I'm really very impressed with that Chaperon site mentioned above. Not just the overall style and structure, but some of the "little things" about it too: it's really well done.
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      • Profile picture of the author retsced
        Originally Posted by Alexa Smith View Post

        I'm only gossipping, now, but I'm really very impressed with that Chaperon site mentioned above. Not just the overall style and structure, but some of the "little things" about it too: it's really well done.
        Gossip away Lexy

        I agree. It's a cracking good site with lots of valuable content anyone would find hard to ignore. I love the whole set up about the "happiest place on earth" and how he reframes the perception of the people who only dream about living such a lifestyle.

        I think it's very clever how it starts with the dream that now seems attainable - and then seamlessly segues into the core structure of how possible it can be if you follow the core principles of what he teaches. A lot going on there for sure.

        I came across that site a couple of months ago and ended up purchasing autoresponder madness not long afterwards. Even though "tiny little business" is the service being offered on that site (and it wasn't right for me) I was essentially still sold on one of his other products as a result of reading the content on that site. There's a very important lesson in that alone.
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      • Profile picture of the author Stuart Walker
        Originally Posted by retsced View Post

        Exactly like this^^^^^^^

        However, that doesn't necessarily mean you have to create 8 pages of content to get your point across and generate super targeted leads. As long as you provide enough quality information that's interesting to your visitor, and highlight the core principles of what they can expect from being on your email list, you're good to go.

        2 pages of content with a third page with the actual opt-in form works well for me in a few different markets. The idea is to provide the value first. This way you're not blindly opting in people that just want your free report. Most people do not opt in to get emails, they just want the free report.

        Think how much more valuable a subscriber will be when they are solely opting in to get your emails. I make a point of not giving away a free report - and make sure they understand that they are opting in to receive daily emails.

        The idea is to build trust before the opt in phase.

        At the end of each page you will link to the next page to continue the story. You're essentially qualifying people before they get onto your list. The ones that couldn't be bothered reading the content and clicking through to the next page, and the next one after that, are not people I want on my list in the first place. I create lengthy emails at times so I need to qualify people who have no problem reading those sort of emails.

        The short attention span subscribers seem to be the ones who have no patience anyway, so they have trouble following direction and taking action. That's what I have found anyway. Hence the reason I don't use "one page" squeeze pages anymore.
        Yeah I've found that 3 pages of content then an opt in on page 4 has worked well for me but Andres sites are good examples.

        The people that end up on your list are the people you want on it even if there are significantly less of them than the squeeze page method.

        I don't care about quantity just quality.

        Originally Posted by Alexa Smith View Post

        I'm only gossipping, now, but I'm really very impressed with that Chaperon site mentioned above. Not just the overall style and structure, but some of the "little things" about it too: it's really well done.
        It's great isn't it. He has multiple different ones I'm sure you can find via that link.

        I'm a big fan.

        Not sure if you joined his list but I would recommend it, his emails are great too.
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        • Profile picture of the author Cool Hand Luke
          I could not disagree with the OP's main assertion more, although he makes a few valid points.

          Your "free gift" that you give a prospect when they opt in is rarely the issue when it comes to how responsive your list is, and they definitely don't need to take action with it... that really doesn't matter at all...

          Hell, you don't even have to give them anything for their emails if you position yourself well...

          You see, if your list is unresponsive, it's for 1 reason and 1 reason alone: you're not entertaining them.

          As soon as you realize that people care less about what's in the free reports and tips that you send them then being entertained by your emails, your list's responsiveness, open rate, etc will all skyrocket (and so will your income).
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          • Profile picture of the author Plugin Profits
            Originally Posted by Cool Hand Luke View Post

            I could not disagree with the OP's main assertion more, although he makes a few valid points.

            Your "free gift" that you give a prospect when they opt in is rarely the issue when it comes to how responsive your list is, and they definitely don't need to take action with it... that really doesn't matter at all...

            Hell, you don't even have to give them anything for their emails if you position yourself well...

            You see, if your list is unresponsive, it's for 1 reason and 1 reason alone: you're not entertaining them.

            As soon as you realize that people care less about what's in the free reports and tips that you send them then being entertained by your emails, your list's responsiveness, open rate, etc will all skyrocket (and so will your income).

            Being entertaining would definetely be more readable than being boring, though most people go searching for specific solutions and answers to questions and expect to find them, so that is important, just in an entertaining way. If they only wanted to be entertained they'd subscribe to a YouTube channel they like.

            I haven't seen any good examples of 'entertaining' emails so far though.

            Maybe you want to send me your optin page link?
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            • Profile picture of the author Cool Hand Luke
              Originally Posted by Plugin Profits View Post

              Being entertaining would definetely be more readable than being boring, though most people go searching for specific solutions and answers to questions and expect to find them, so that is important, just in an entertaining way. If they only wanted to be entertained they'd subscribe to a YouTube channel they like.

              I haven't seen any good examples of 'entertaining' emails so far though.

              Maybe you want to send me your optin page link?
              You could not be more wrong in your assumption that people don't read emails (and buy from them) based purely on entertainment value... Personality-driven, engaging email marketing is so much more powerful than the type of "just keep giving your list freebies and tips and slide a pitch in there every now and then" type of marketing that every Tom, Dick, and Harry does.

              And while I won't share any of my email lists, here are the opt-in pages to a few lists that generate between six figures and $30 million annually for their owners(all by email), that ALL focus on being entertaining and personality-driven above everything else:

              http://garagiste.com/signup
              http://bensettle.com/blog/ (opt-in is on the left)
              http://theunbeatableman.com/uncensored/ (wait for the opt-in popup)
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              • Profile picture of the author retsced
                Originally Posted by Cool Hand Luke View Post

                You could not be more wrong in your assumption that people don't read emails (and buy from them) based purely on entertainment value... Personality-driven, engaging email marketing is so much more powerful than the type of "just keep giving your list freebies and tips and slide a pitch in there every now and then" type of marketing that every Tom, Dick, and Harry does.

                And while I won't share any of my email lists, here are the opt-in pages to a few lists that generate between six figures and $30 million annually for their owners(all by email), that ALL focus on being entertaining and personality-driven above everything else:

                http://garagiste.com/signup
                http://bensettle.com/blog/ (opt-in is on the left)
                http://theunbeatableman.com/uncensored/ (wait for the opt-in popup)
                Yep, that's all fine and dandy, but are you honestly telling me that an unresponsive list is down to the emails not being entertaining? Maybe you should word it a little better.

                Not disagreeing with on the "entertainment" front, but is it the ONLY way to do email marketing?

                By the way, I'm subscribed to Ben's "email players"
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                • Profile picture of the author Shaun OReilly
                  There's more than ONE way to skin the list building and
                  e-mail marketing cat.

                  There are a lot of opinions and assumptions on this thread.

                  Where's the NUMBERS?

                  Where's the PROOF that one way works better for a given
                  list?

                  Unless you're testing and tracking your subscribers through
                  the two different approaches and comparing RESULTS, it's
                  mostly OPINIONS.

                  Even one person's test results are not always transferable
                  to another person's approach and list in another market.

                  Find the way that works for you, your approach and your
                  market.

                  If you have an unresponsive list then it's because you're
                  not providing your subscribers with what they want in the
                  way they want it.

                  Dedicated to mutual success,

                  Shaun
                  Signature

                  .

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                  • Profile picture of the author retsced
                    Originally Posted by Shaun OReilly View Post

                    There's more than ONE way to skin the list building and
                    e-mail marketing cat.

                    There are a lot of opinions and assumptions on this thread.

                    Where's the NUMBERS?

                    Where's the PROOF that one way works better for a given
                    list?

                    Unless you're testing and tracking your subscribers through
                    the two different approaches and comparing RESULTS, it's
                    mostly OPINIONS.

                    Even one person's test results are not always transferable
                    to another person's approach and list in another market.

                    Find the way that works for you, your approach and your
                    market.

                    If you have an unresponsive list then it's because you're
                    not providing your subscribers with what they want in the
                    way they want it.

                    Dedicated to mutual success,

                    Shaun
                    Of course Shaun, obviously makes sense. But I've never tested giving away a crap report on a squeeze page, so have no stats, just an opinion. It is of my opinion that a cracking free report will outdo a crap one anyway
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                    • Profile picture of the author Shaun OReilly
                      Originally Posted by retsced View Post

                      Of course Shaun, obviously makes sense. But I've never tested giving away a crap report on a squeeze page, so have no stats, just an opinion. It is of my opinion that a cracking free report will outdo a crap one anyway
                      I wouldn't recommend testing giving away a crap report
                      either - obviously.

                      What I would recommend is taking the SAME report, and
                      testing two different paths...

                      1. Where you give away the report via a standard one page
                      squeeze page.

                      2. Where you give away the report via a mult-page process
                      with the squeeze page on the last page.

                      Then count heads.

                      Then count sales.

                      Then share NUMBERS.

                      Not opinions.

                      Have you done that? If not, you're sharing an opinion which
                      may (or may not) even be right for you, let alone anyone else.

                      Dedicated to mutual success,

                      Shaun
                      Signature

                      .

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                      • Profile picture of the author retsced
                        Originally Posted by Shaun OReilly View Post

                        I wouldn't recommend testing giving away a crap report
                        either - obviously.

                        What I would recommend is taking the SAME report, and
                        testing two different paths...

                        1. Where you give away the report via a standard one page
                        squeeze page.

                        2. Where you give away the report via a mult-page process
                        with the squeeze page on the last page.

                        Then count heads.

                        Then count sales.

                        Then share NUMBERS.

                        Not opinions.

                        Have you done that? If not, you're sharing an opinion which
                        may (or may not) even be right for you, let alone anyone else.

                        Dedicated to mutual success,

                        Shaun
                        "3 page" squeeze page consistently outperforms the "one page" squeeze page in 3 different niches, especially the MMO market. Opt in conversions are lower but quality of leads are dramatically higher with at least double open rates. Sales obviously higher as a result.

                        Let's call a spade a spade here. Everything is just an opinion coming from another person when it comes to something like this. My results cannot be replicated by anyone else unless the test is scientifically controlled and every single thing that I do is exactly replicated by another person, which in most cases is just not plausible.

                        Even the so called experts who tell others to follow what they do because they have tested it, are talking out their hat. No one elses results can be replicated by another person unless the test is scientifically controlled. Sometimes an opinion is all we have - and then from that opinion someone else can go out and test things out for themselves.

                        So, testing aside, opinions are important and have their place. Unfortunately some will take those opinions as gospel, where others will get value from opinions because it gives them something to test for themselves.
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                      • Profile picture of the author retsced
                        Originally Posted by Shaun OReilly View Post

                        I wouldn't recommend testing giving away a crap report
                        either - obviously.

                        What I would recommend is taking the SAME report, and
                        testing two different paths...

                        1. Where you give away the report via a standard one page
                        squeeze page.

                        2. Where you give away the report via a mult-page process
                        with the squeeze page on the last page.

                        Then count heads.

                        Then count sales.

                        Then share NUMBERS.

                        Shaun
                        Actually, a better approach would be test 3 different paths

                        1) Free report on single page

                        2) Free report on multi page

                        3) No free report on multi page

                        1 and 2 are too close together because the free report may still be the defining factor for someone opting in. But the 3rd option with the free report removed may yield better results because the ONLY reason for a person opting in is actually to receive emails. In my opinion, open rates will be higher. But I haven't tested the path 2. I've only tested 1 and 3, but hey, maybe my opinion will give somebody the idea to test it :p

                        Not all opinions are useless Shaun. And again I'll say it. No testing and sharing I do will make damn bit of difference to anybody else unless they scientifically control the experiment and replicate exactly what I do.
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                        • Profile picture of the author Lucian Lada
                          Originally Posted by retsced View Post

                          But the 3rd option with the free report removed may yield better results because the ONLY reason for a person opting in is actually to receive emails. In my opinion, open rates will be higher.
                          To stir up the opinion pot even further (), it may be true that open rates will be higher for the list with people opting-in in just for the email, but you may lose some people who might have been convinced by your "cracking" free report to open your emails, who wouldn't have subscribed just for them. So offering a free report you could repay you with a bigger list, even if it's a little less responsive.

                          It's just a theory.

                          As always, it's better to test and see for yourself.

                          (God, this "it's better to test and see for yourself" phrase is becoming a cliché, much like "the money is in the list" or "find a solution to solve your prospect's most ardent problems" or "give away plenty of value" or "100% passive income" or "<insert any headline of cheap WSOs">)
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                        • Profile picture of the author Shaun OReilly
                          Originally Posted by retsced View Post

                          Not all opinions are useless Shaun.
                          I never said that all opinions are useless.

                          Some opinions/theories are useful starting points for a test
                          campaign.

                          The problem is that some people take opinions and make
                          the big leap to pronounce them as transferable FACTS.

                          Dedicated to mutual success,

                          Shaun
                          Signature

                          .

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                          • Profile picture of the author retsced
                            Originally Posted by Lucian Lada View Post

                            To stir up the opinion pot even further (), it may be true that open rates will be higher for the list with people opting-in in just for the email, but you may lose some people who might have been convinced by your "cracking" free report to open your emails, who wouldn't have subscribed just for them. So offering a free report you could repay you with a bigger list, even if it's a little less responsive.

                            It's just a theory.

                            As always, it's better to test and see for yourself.

                            (God, this "it's better to test and see for yourself" phrase is becoming a cliché, much like "the money is in the list" or "find a solution to solve your prospect's most ardent problems" or "give away plenty of value" or "100% passive income" or "<insert any headline of cheap WSOs">)
                            Agreed.

                            This is actually getting way out of hand now though. I don't think anyone would argue with testing. We can swing around here all bloody day with this

                            Originally Posted by Edwin Torres View Post

                            What type of open rates are you guys seeing with your list made off of the multi-page squeeze?
                            As I'm sure you know Edwin. Consistency of providing value is what will determine our overall success. Whether it's a cracking free report given away on a "one page" squeeze page, or an opt in form on a muti tiered squeeze page, it makes no difference if the rest of the information provided via emails is useless.

                            The point of the multi tiered squeeze page is to weed out the people who give fake emails, people who only opt in on squeeze pages to download reports and to maybe qualify people who are actually looking for the kind of information you provide (which can be demonstrated on the multi tiered squeeze page before they opt in)

                            It doesn't necessarily mean you won't get junk subscribers, but it does cut down on them in a big way. There's other advantages too. Like doing something a little different than what most are doing, among other added advantages. But hey, it's just the beginning. There's a lot more work needed to be done after the opt in stage.

                            As others have rightly said. It must be tested with your own methods of how you approach email marketing. I'm sure you'll agree. The numbers look good from the many who are already using the multi tiered squeeze page, but hey, it is my opinion you see for yourself mate.

                            Originally Posted by Shaun OReilly View Post

                            I never said that all opinions are useless.

                            Some opinions/theories are useful starting points for a test
                            campaign.

                            The problem is that some people take opinions and make
                            the big leap to pronounce them as transferable FACTS.

                            Dedicated to mutual success,

                            Shaun
                            OK Shaun.

                            Maybe we should all put a disclaimer on whatever we share on an open forum, or what about never sharing opinions and only sharing test results. Which are just opinions anyway from the perspective of the receiver. Since no test results can be replicated unless the test is controlled.

                            Now, I'll remind you what you wrote just so you don't think I'm on the attack mate...

                            What I would recommend is taking the SAME report, and
                            testing two different paths...

                            1. Where you give away the report via a standard one page
                            squeeze page.

                            2. Where you give away the report via a mult-page process
                            with the squeeze page on the last page.

                            Then count heads.

                            Then count sales.

                            Then share NUMBERS.

                            Not opinions.

                            Have you done that? If not, you're sharing an opinion which
                            may (or may not) even be right for you, let alone anyone else.


                            Dedicated to mutual success,

                            Shaun

                            I highlighted (in bold) the most important part of that statement from my point of view because it clearly suggests that we shouldn't be sharing our opinions. Well it's an opinion from what I have clearly seen from my testing. But that's not the point now is it Shauny boy?

                            What you want, is a forum populated with "testing" results. Well it aint gonna happen. Opinions are just as important as test results. People test things out all the time based on opinions.

                            Why not contact the mods and ask them to delete every thread on here that doesn't have the numbers to back up the claims. My guess is that there would be very few conversations going on, and even more importantly, there would be less test results, because with less opinions, comes less testing. Quite a paradox.

                            I do read your threads, and do respect most of your "opinions" - but sometimes people on here don't think before they talk.

                            You're not the only one on here today that did it.

                            The other dude (not scrolling down to get his name) clearly stated that the reason people have unresponsive email lists is because their email messages are not entertaining. And then he backtracks by saying that unresponsive email lists are due to the list owner not delivering messages with "personality." Well, personality is not only determined by being entertaining mate. Way to go in covering your tracks.

                            OK rant over. I'm in cracking form here and off to see how much I can drink before I fall over. It s of my opinion I'll get through 15 pints, but I'll be back later with the exact numbers for the sticklers out there..

                            Have a great day guys.

                            Dedicated to getting drunk on the weekends.

                            Declan.
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                            • Profile picture of the author Shaun OReilly
                              Originally Posted by retsced View Post

                              What you want, is a forum populated with "testing" results.
                              Actually, no.

                              What I'd like to see is a forum populated with useful
                              advice. If that's real world, tested advice then all
                              the better.

                              Dedicated to mutual success,

                              Shaun
                              Signature

                              .

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                  • Profile picture of the author Cool Hand Luke
                    Originally Posted by Shaun OReilly View Post

                    There's more than ONE way to skin the list building and e-mail marketing cat.
                    Nail on the head Shaun, and this is really all that needs to be said now.

                    I enthusiastically encourage people to TEST different methods of email marketing because many strategies work. I'm confident that anyone who does will see that entertaining, personality-driven emails will help their bottom line a lot more than whether or not prospects actually take action on the opt-in freebie, but hey, to each their own.
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                    • Profile picture of the author retsced
                      Originally Posted by Cool Hand Luke View Post

                      Nail on the head Shaun, and this is really all that needs to be said now.

                      I enthusiastically encourage people to TEST different methods of email marketing because many strategies work. I'm confident that anyone who does will see that entertaining, personality-driven emails will help their bottom line a lot more than whether or not prospects actually take action on the opt-in freebie, but hey, to each their own.
                      Yep, agree with that completely. Still, we can be inspired to take action without being entertained. There are indeed many ways to skin a cat.

                      By the way. Who said the free report is more important than having personality driven email messages? I certainly didn't. I don't even use a free report to generate leads and my original post was aimed at the vast majority who giveaway rubbish reports on their squeeze page in the first place.

                      I said it in my post and I'll say it again for clarity...

                      Since this is your first point of contact with your new subscriber, wouldn't it make sense for that report to be of the highest quality? I was in the WSO section earlier today and opted in for a free video that was supposed to show me how to generate an extra 500 - 1000 leads a day. I watched the video - and it was bloody awful. Misleading actually.

                      What did I do?

                      I unsubscribed immediately. That's how important the first point of contact is with your new subscriber.


                      I didn't say it's the only important thing to get right. I simply stated it's the first point of contact, so why not aim to get it right. I don't see why anyone would disagree with that.
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                    • Profile picture of the author Plugin Profits
                      Originally Posted by Cool Hand Luke View Post

                      I enthusiastically encourage people to TEST different methods of email marketing because many strategies work. I'm confident that anyone who does will see that entertaining, personality-driven emails will help their bottom line a lot more than whether or not prospects actually take action on the opt-in freebie, but hey, to each their own.
                      I agree they don't need to take action to find it valuable. As long as they feel like they have learned something, or were entertained, or got some type of benefit from it, then they'll want to get more of it. The point is it has to have a purpose and a goal it is aiming for. Often a mix of entertainment and teaching new things would give the most benefits and establish someone as an 'authority'.

                      Anyways, I think I'm going to take Andre's email course. Need to learn this.

                      http://autorespondermadness.com/
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                      • Profile picture of the author retsced
                        Originally Posted by Plugin Profits View Post

                        I agree they don't need to take action to find it valuable. As long as they feel like they have learned something, or were entertained, or got some type of benefit from it, then they'll want to get more of it. The point is it has to have a purpose and a goal it is aiming for. Often a mix of entertainment and teaching new things would give the most benefits and establish someone as an 'authority'.

                        Anyways, I think I'm going to take Andre's email course. Need to learn this.

                        http://autorespondermadness.com/
                        It's a great email marketing course that I highly recommend you take
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            • Profile picture of the author Edwin Torres
              Originally Posted by Plugin Profits View Post

              Being entertaining would definetely be more readable than being boring, though most people go searching for specific solutions and answers to questions and expect to find them, so that is important, just in an entertaining way. If they only wanted to be entertained they'd subscribe to a YouTube channel they like.

              I haven't seen any good examples of 'entertaining' emails so far though.

              Maybe you want to send me your optin page link?
              You haven't read my emails then lol
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          • Profile picture of the author retsced
            Originally Posted by Cool Hand Luke View Post

            I could not disagree with the OP's main assertion more, although he makes a few valid points.

            Your "free gift" that you give a prospect when they opt in is rarely the issue when it comes to how responsive your list is, and they definitely don't need to take action with it... that really doesn't matter at all...

            Hell, you don't even have to give them anything for their emails if you position yourself well...

            You see, if your list is unresponsive, it's for 1 reason and 1 reason alone: you're not entertaining them.

            As soon as you realize that people care less about what's in the free reports and tips that you send them then being entertained by your emails, your list's responsiveness, open rate, etc will all skyrocket (and so will your income).

            If you have a high quality report that your reader takes action with, then that information becomes transformation if they get results from implementing it. After all, aren't we, as marketers, in this business to solve problems first? I don't know about you, but that's exactly what I focus on before anything else.

            Rich Schefren is one of the most respected marketers in this business. Maybe you've heard of him? If you were to ask him what was responsible for his breakthrough into this business, he'll tell you it was a free report he gave away on a squeeze page.

            Not getting on your back here or anything, but just dropping onto a thread and spewing nonsense like that does more harm than good. Drayton bird, Eben pagan, Brendan Burchard. When I read these guys emails, I'm not entertained one little bit, but you know what? I value the content. Maybe being entertaining is not the only way to go after all.
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            • Profile picture of the author Cool Hand Luke
              Originally Posted by retsced View Post

              If you have a high quality report that your reader takes action with, then that information becomes transformation if they get results from implementing it. After all, aren't we, as marketers, in this business to solve problems first? I don't know about you, but that's exactly what I focus on before anything else.
              No, that's not my first priority at all. As marketers, we're here to make money. You want to be a teacher and give away tons of info? Fantastic, it's a nice thing to do, really. You'll probably get a bunch of grateful people. They won't buy as much from you because you're giving away what you should be selling, but hey, at least you'll have some good karma...

              But on the other hand if you'd like to make a lot more money, then your first priority should be engaging and entertaining your list and offering them PAID solutions to their problems.

              Originally Posted by retsced View Post

              Rich Schefren is one of the most respected marketers in this business. Maybe you've heard of him? If you were to ask him what was responsible for his breakthrough into this business, he'll tell you it was a free report he gave away on a squeeze page.

              Not getting on your back here or anything, but just dropping onto a thread and spewing nonsense like that does more harm than good. Drayton bird, Eben pagan, Brendan Burchard. When I read these guys emails, I'm not entertained one little bit, but you know what? I value the content. Maybe being entertaining is not the only way to go after all.
              Sure, I've heard of those guys... Have you heard of Matt Furey or Jon Rimmerman? Both of them make millions through email marketing by not giving away anything at all... They entertain in their emails and have a significantly higher email open rate than the marketers you just mentioned, and a significantly larger percentage of buyers on their list.

              I'm not disputing that "moving the free line" works... It does. Being entertaining in your emails and giving away the "what" and selling the "how" just works a lot better...

              Savvy?
              Originally Posted by retsced View Post

              Yep, that's all fine and dandy, but are you honestly telling me that an unresponsive list is down to the emails not being entertaining?
              If your list comes from targeted sources, and you have been in regular contact, yes, it is the next biggest factor.
              Originally Posted by retsced View Post

              Maybe you should word it a little better.
              No. Maybe you should learn to accept the opinions of others like an adult.
              Originally Posted by retsced View Post

              By the way, I'm subscribed to Ben's "email players"
              Then you already know I'm right.
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              • Profile picture of the author retsced
                Originally Posted by Cool Hand Luke View Post

                No, that's not my first priority at all. As marketers, we're here to make money. You want to be a teacher and give away tons of info? Fantastic, it's a nice thing to do, really. You'll probably get a bunch of grateful people. They won't buy as much from you because you're giving away what you should be selling, but hey, at least you'll have some good karma...

                But on the other hand if you'd like to make a lot more money, then your first priority should be engaging and entertaining your list and offering them PAID solutions to their problems.


                Sure, I've heard of those guys... Have you heard of Matt Furey or Jon Rimmerman? Both of them make millions through email marketing by not giving away anything at all... They entertain in their emails and have a significantly higher email open rate than the marketers you just mentioned, and a significantly larger percentage of buyers on their list.

                I'm not disputing that "moving the free line" works... It does. Being entertaining in your emails and giving away the "what" and selling the "how" just works a lot better...

                Savvy?
                I'm not disagreeing with you at all about entertaining people. I love the "infotainment" concept and use it myself when applicable. But that's beside the point. You claimed that people with unresponsive lists is down to their emails not being entertaining. I have to call you out on that one my friend. There are plenty of multi-millionaire marketers who never entertain inside my inbox, but they still make it work. How?

                If you check a couple of my previous threads I talk about entertaining inside emails, and I also say that Ben Settle's approach is one I prefer. But again, an unresponsive list has absolutely nothing to do with entertainment value. This is not an opinion. It's a proven fact.

                Will your list be more responsive when you entertain? Maybe. Is it a prerequisite for a successful email marketing campaign? Obviously not.
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                • Profile picture of the author Plugin Profits
                  All the examples you gave were of guys using very very specific niche content and information. You might think of them as purely entertaining with no other value to offer, though trust me they offer way more value (and have to) than their subjective 'entertainment' value. People who have no interest at all in wine or IM would not be interested or entertained by them. And Ben Settle offers a lot of free valuable and actionable content and insights, his emails are not pure entertainment with no other purpose or value. I never said you have to offer your content in a report. Often it's better to send it by email so people have to open and read your emails to get the content and it conditions them to long term and keeps them subscribed.

                  I guess it's also very subjective what is entertaining to people also though. I'm on Ben Settle's list and don't find the emails entertaining and rarely get around to read them. And reading the sample email on the wine site I couldn't be more bored or bother with reading past 1/2 page of it.

                  It's easier to be entertaining in video than text likely, though there are people I find are entertaining and funny in their writing. They are themselves and show a lot of personality and their personal lives as opposed to just following some type of 'formula'. I mean, what works for people works, the majority and their results are all that matter for them, just my own opinion on it though.




                  Originally Posted by Cool Hand Luke View Post

                  You could not be more wrong in your assumption that people don't read emails (and buy from them) based purely on entertainment value... Personality-driven, engaging email marketing is so much more powerful than the type of "just keep giving your list freebies and tips and slide a pitch in there every now and then" type of marketing that every Tom, Dick, and Harry does.

                  And while I won't share any of my email lists, here are the opt-in pages to a few lists that generate between six figures and $30 million annually for their owners(all by email), that ALL focus on being entertaining and personality-driven above everything else:

                  http://garagiste.com/signup
                  http://bensettle.com/blog/ (opt-in is on the left)
                  http://theunbeatableman.com/uncensored/ (wait for the opt-in popup)
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                  • Profile picture of the author retsced
                    Originally Posted by Plugin Profits View Post


                    I guess it's also very subjective what is entertaining to people also though. I'm on Ben Settle's list and don't find the emails entertaining and rarely get around to read them. And reading the sample email on the wine site I couldn't be more bored or bother with reading past 1/2 page of it.
                    Funny enough, I don't find Ben Settle's emails entertaining either. I like the "infotainment" approach all the same, and his insights into email marketing are very good. Matt Fury is another one I don't find entertaining. Go figure.
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    • Profile picture of the author Plugin Profits
      Thanks for the info. I haven't tried squeeze pages yet. The small lists I have are only from books I've sold to the customers.

      I'm the same way though with most free reports offered from only 1 page. There are times though that I did find the free report very valuable and something that is better than most of the paid ones. I'm one of those people that actually read everything I download though, at least I start to and if it's good I'll finsh it, if it sucks I won't waste my time further and trash it and unsub, as it bothers me to leave things I don't want or use cluttering up my folders or inbox. I'll stay in the lists of those who provided very valuable content that I learned something new from (not just rehashed commonly known simple stuff).

      I think that's most important if we're talking about 'value' is uniqueness and in giving away info that most would charge for, for free. Even if it's only a sample chapter directly out of a paid book, even better actually if it's good.

      That's the important thing to remember, the first impression like you said is everything. If you offer the valuable content upfront with no email required first to get it, or require an email first, the result is similair. Those that found the free content valuable will subscribe for more of it, and if they didn't like it they won't. And people that had to sub first to find out if it's any good will stay on your list if it was good to get more of it, and if it wasn't they'll unsub. The difference is it's easier to get people to check out the quality of your content if they don't have to hand over their email before seeing it. Many who do hand it over first and then find out they don't like it will be too lazy to bother to unsub, they'll simply become an unresponsive lead on the list and mess up your stats cause you don't know how many are on your list cause they want to be vs just not bothering to get off of it!

      A content rich site with quality articles that offer a longer in depth report on the same subject or a free sample chapter of their in depth Ebook is best IMO.
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      • Profile picture of the author retsced
        Originally Posted by Plugin Profits View Post

        Thanks for the info. I haven't tried squeeze pages yet. The small lists I have are only from books I've sold to the customers.

        I'm the same way though with most free reports offered from only 1 page. There are times though that I did find the free report very valuable and something that is better than most of the paid ones. I'm one of those people that actually read everything I download though, at least I start to and if it's good I'll finsh it, if it sucks I won't waste my time further and trash it and unsub, as it bothers me to leave things I don't want or use cluttering up my folders or inbox. I'll stay in the lists of those who provided very valuable content that I learned something new from (not just rehashed commonly known simple stuff).

        I think that's most important if we're talking about 'value' is uniqueness and in giving away info that most would charge for, for free. Even if it's only a sample chapter directly out of a paid book, even better actually if it's good.

        That's the important thing to remember, the first impression like you said is everything. If you offer the valuable content upfront with no email required first to get it, or require an email first, the result is similair. Those that found the free content valuable will subscribe for more of it, and if they didn't like it they won't. And people that had to sub first to find out if it's any good will stay on your list if it was good to get more of it, and if it wasn't they'll unsub. The difference is it's easier to get people to check out the quality of your content if they don't have to hand over their email before seeing it. Many who do hand it over first and then find out they don't like it will be too lazy to bother to unsub, they'll simply become an unresponsive lead on the list and mess up your stats cause you don't know how many are on your list cause they want to be vs just not bothering to get off of it!

        A content rich site with quality articles that offer a longer in depth report on the same subject or a free sample chapter of their in depth Ebook is best IMO.
        Very true indeed. I agree with everything you say. The one thing I'd add, is that a lot of people who download free reports on squeeze pages don't use their real email addresses. They assume the report is not going to be valuable before they read it, or they just don't want to be on any more email lists. I can understand that for sure since most reports are usually pretty rubbish to be honest and most email lists are set up by people who cannot provide enough value.
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        • Profile picture of the author David Burnett
          Wow guys I want to thank everyone that commented on this post... Just from reading it I've learned a TON. I've never thought of not sending someone to a squeeze page.

          Thanks Guys this is great info.

          Best Regards,

          David
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  • Profile picture of the author Edwin Torres
    I might actually start making my squeeze pages like this.

    I do my emails Andre style where I try to make them as entertaining as possible with cliff hangers, etc. so I'll write up the content on the page just like the emails.

    My issue is I give a lot away in my AR sequence, in terms of real, actionable content.

    How would I brainstorm what to write about on my content squeeze?
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  • Profile picture of the author vicdd
    Wow, thank you guys, thats exactly what I was eating me and now I have the answer - you've given me some great ideas
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  • Profile picture of the author Edwin Torres
    What type of open rates are you guys seeing with your list made off of the multi-page squeeze?
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  • Profile picture of the author W Wattles Fan
    Excellent thread.

    I do have a great 15 page report I wrote in the male online dating niche with screenshot proof on how to generate more interest and messagesfrom women. I'm waiting forever for a freelancer to complete my squeeze page so I can start building my list but this has changed my opinion completely.

    I think I'll break it down into 8-10 pages of content with an opt in needed after page 3.

    Thanks everyone !
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  • Profile picture of the author Stuart Walker
    Of course you want to be entertaining in your emails (but mix it in with good, actionable, content as well) but the fact is your emails can be as entertaining as you like but if you f*cked up all the stuff before the person gets an email (the opt in, the setting expectations, the clarity of what they are signing up for, how they opted in and so on) then many of them will never open an email from you in the first place so they'll never know how entertaining you are.
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  • Profile picture of the author Edwin Torres
    You guys think the strategy of a multipage squeeze page work good for weeding out the majority of bad subscribers even for normally lower quality traffic like solo ads?

    What are your thoughts..
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  • Profile picture of the author Stuart Walker
    I would think it would be even better for crappy solo ads seeing as they are mostly junk traffic and you want to weed out the really bad subs. No point in added 'X' amount of people to your list if 75% of them are garbage subs who never open anything.

    Solo ad subscribers are your classic freebie seeker trained to get freebie after freebie.
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    • Profile picture of the author Edwin Torres
      Originally Posted by RockingLastsForever View Post

      I would think it would be even better for crappy solo ads seeing as they are mostly junk traffic and you want to weed out the really bad subs. No point in added 'X' amount of people to your list if 75% of them are garbage subs who never open anything.

      Solo ad subscribers are your classic freebie seeker trained to get freebie after freebie.
      Wait...so should I drive solo ad traffic? In the beginning it sounded like a yes but towards the end you were bashing on solo ads so Im not sure your view points.

      You dont think even freebie seekers will go through and click all the pages to get through to the end?
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      • Profile picture of the author andreas3
        Originally Posted by Edwin Torres View Post

        Wait...so should I drive solo ad traffic? In the beginning it sounded like a yes but towards the end you were bashing on solo ads so Im not sure your view points.

        You dont think even freebie seekers will go through and click all the pages to get through to the end?
        At the end of the day it's "just" a question of whether you want to build a relationship with your list, or whether you want a list you can send not necessarily related promos to.

        Both approaches have their merits. If you don't build a relationship, your list tends to get unresponsive... relative to someone that did build a relationship.

        Yes, it's possible to "wake up" an unresponsive list, but it takes a lot of very high quality emails with seriously killer subject lines.

        On the other hand, some marketers find an unresponsive list will have the same open/click/unsubscribe rates whether you send it 1 email a week or 10 emails a day.
        Signature

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      • Profile picture of the author James Clark
        Did it ever occur to you that the old ways don't work anymore. I'm not going to use the dog training niche because that has been beaten down so much its boring.

        I would suggest that you need to find out why your subscribers are on your list in the first. People don't wake up one morning and say to themselves I'm going to get on a Marketers list so I can buy his or her products.

        Example: Lets say you are a Marriage Counselor.(better than the dog training niche) (LOL) And you set-up a squeeze page with a couple of bullet points and it connect with a visitor. And he or she Opt-in to your Sales Funnel for a 8 to 12 page Free report.

        One of the bullet points was "how to save your marriage"

        We can assume that only married people give their name and email address. But what if they were engaged and want to find out ahead of time what kind of problems married people have? So the person wanted to read the report. Down the road he or she might decide not to get married.

        So, in essence you are send out promotions and emails talking to people that you believe are married and you begin to think something is wrong with your email campaign. Again, you need to find out why they are your list!

        Finally, people Opt-in with a different Psychological and Emotional profile and it changes overtime.
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      • Profile picture of the author Stuart Walker
        Originally Posted by Edwin Torres View Post

        Wait...so should I drive solo ad traffic? In the beginning it sounded like a yes but towards the end you were bashing on solo ads so Im not sure your view points.

        You dont think even freebie seekers will go through and click all the pages to get through to the end?
        Should you use solo ads? Up to you.

        Do I use solo ads? No.

        Your typical freebie seeker probably doesn't have the attention to click through multiple pages of content but why not test it and find out?
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  • Profile picture of the author David Maschke
    Aggressive list building requires aggressive strategy, tactics and logistics. The three words can never be separated.

    Once the mission objective has been accomplished, a defensive perimeter must be set up to defend against counter-attack. The same is true in list building.

    It helps to have an understanding of human behavior to make use of this knowledge.

    An aggressive mind-set and military training is a terrible thing

    Fortes Fortuna Juvat. Latin: Fortune Favors The Brave
    Signature

    I

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  • Profile picture of the author Edwin Torres
    Im getting started on this right now and will test it out with solo ads

    P.S: Im deleting my original freebie list. It was getting below average open rates either way so hopefully this way will improve it.
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  • Profile picture of the author eClicker
    Did read correctly when the author said the average open rate was 10%?
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  • Profile picture of the author Erick Griffin
    it was my understanding the percentage is a little lower than that
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  • Profile picture of the author Stuart Walker
    Google Andre Chaperone and check out his different websites. He uses them all the time.

    If you join his mailing list he sends an email with a few examples from others too.
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