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Pre-launch campaign

by JVpartnership
11 replies
According to your experience, does it worth investing in a pre-launch campaign to gather e-mails/facebook likes/twitter followers/... to promote your product with it goes live?

Or it worth investing time and money to generate traffic when the product is launched?
#campaign #prelaunch
  • Profile picture of the author Willie Crawford
    It depends upon the product, price-point, if it's an impulse buy, how
    easy it is to explain the product, how well known the product
    creator is in his niche, what similar competing products there are,
    how popular that type product or niche is, whether the product
    readily lends itself to promoting via social media or viral methods,
    etc.

    Willie
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  • Profile picture of the author JVpartnership
    Thanks Willie!

    It makes sense. If the product is a impulse buy it may worth investing time and money generating traffic when the product is live, if it is a unique/original you may invest in a pre-launch campaign
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    • Profile picture of the author Willie Crawford
      Originally Posted by JVpartnership View Post

      Thanks Willie!

      It makes sense. If the product is a impulse buy it may worth investing time and money generating traffic when the product is live, if it is a unique/original you may invest in a pre-launch campaign
      If it's unique/original, there may be more of a need for a prelaunch
      which educates the potential buyer on what it is, what it does or
      how it work, why they need it... and perhap they may even need to
      be educated as to the fact that THEY have a problem that the
      product solves.

      I'd also spend advertising dollars after the launch of even an item
      that's an impulse buy to increase momentum. In that case though,
      I (as the product owner) would configure my campaigns so that
      they didn't overwrite affiliate cookies.

      Willie
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  • Profile picture of the author paul nicholls
    one of the most powerful strategies that you can possibly use in your business is to build a pre launch list or i like to call them early bird lists

    so yes it's very very important

    the more sales you can generate yourself then the higher your epc will be out of the gate and the more chance you have of affiliates picking up your product and promoting it, which in turn generates you more sales

    this is one of the reasons why a lot of in experienced marketers release a product thinking that it's easy money and then make no more than a few sales

    the secret is what goes on behind the scenes to the build up of the release of the product

    this is something that the very few actually understand and do hence the reason why a lot of products flop when they are released/launched

    saying all this you are not going to build any high quality early bird list from places like twitter or facebook etc

    the best way to build your early bird list is by already having a list yourself but of course you need to build it in the first place so this is where you have to put the hard work in at the start and then as your list increases you will find it easier to create buzz, interest, early bird lists and sales when your product goes live

    best thing to do is just get stuck in and learn as you go, you can only read so much :-)
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  • Profile picture of the author WillR
    One of the main reasons for a prelaunch campaign is to help your stats at launch time. You see most affiliates will decide what products they are going to promote based on the EPC (earnings per click) of a product. Although I don't agree 100% with this since that figure doesn't always mean a whole lot, it still is what a lot of affiliates use to measure the success of a product.

    So the idea of creating yourself a prelaunch list is to create a list of people who are highly interested in purchasing your product. This way when launch day comes you can send that very targeted list over to your product and the conversion rates and EPCs should be much higher than if you just sent your whole regular list.

    So again this will bump up your stats and make your product more attractive to other affiliates and so you get a snow ball effect as other affiliates start promoting your product as well.
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  • Profile picture of the author JVpartnership
    Would you pre-launch with limited information?
    Or fully describing your product to gather possible clients attention?
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    • Profile picture of the author WillR
      Originally Posted by JVpartnership View Post

      Would you pre-launch with limited information?
      Or fully describing your product to gather possible clients attention?
      As I wrote above, one big point of having a prelaunch campaign is to build that targeted prelaunch list of people who are very interested in your product. The more information they know about the product, the more targeted that list will be. When I do a prelaunch I will usually record a video giving people a very brief overview of what the tool does and then allow them to signup to the earlybird list. So those who watch the video and are not interested in the tool will not end up on my list which is exactly what I want. I want that list to be as targeted as possible.
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    • Profile picture of the author Plugin Profits
      What would you guys say a good size prelaunch list would be for this to have a significant effect on your EPCs? Also, how long before your launch do you start collecting prelaunch subs?

      I guess the non WSO version of this would simply be to advertise a squeeze page with the pre launch info or the free sample offer, as long as the traffic is targeted.

      Though many launches have affiliates recruited and ready to hit send at the exact minute of the launch. So they already recruited and did a JV campaign and contests etc pre launch and they're all mailing at the same time. The results after the first day surely would attract even more affiliates that didn't take notice before the launch, though wouldn't all their mailings to their lists dilute the EPCs I mean the conversion rates? Your prelaunch might be high converting, though not the other affiliates lists. I know it was said the affiliates can mail the pre launch page to their lists and still get credit, though how many trust that?
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      • Profile picture of the author paul nicholls
        Originally Posted by Plugin Profits View Post

        What would you guys say a good size prelaunch list would be for this to have a significant effect on your EPCs? Also, how long before your launch do you start collecting prelaunch subs?

        I guess the non WSO version of this would simply be to advertise a squeeze page with the pre launch info or the free sample offer, as long as the traffic is targeted.

        Though many launches have affiliates recruited and ready to hit send at the exact minute of the launch. So they already recruited and did a JV campaign and contests etc pre launch and they're all mailing at the same time. The results after the first day surely would attract even more affiliates that didn't take notice before the launch, though wouldn't all their mailings to their lists dilute the EPCs I mean the conversion rates? Your prelaunch might be high converting, though not the other affiliates lists. I know it was said the affiliates can mail the pre launch page to their lists and still get credit, though how many trust that?
        the best size is the biggest you can build it

        if you are only going to build your early bird list from your main email list then it comes down to the bigger your main email list the bigger your early bird list will be

        also don't forget that your list still has to trust you so as long as you have a good relationship then with a bigger list you should be able to build a bigger early bird list

        the stats on my early bird lists is always pretty awesome

        my first wso which i launched over a year ago i had an early bird list of 88 people and made about 48 sales so thats around a 50% conversion

        since then my conversions have always been between 35% - 60% for early bird lists

        i have found that if you set up 2 - 3 follow up emails in the days previous this also helps with conversions and keeps your early bird subs excited and responsive

        try it for yourself if you can and you will see how well it works

        paul
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  • Profile picture of the author JVpartnership
    A video is indeed a very good idea
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  • Profile picture of the author jenmidas
    Surely it does. Especially if can have "yes" with the expensive product/software owners
    to relaunch together with you - back door deal kind of thing.
    It's a litmus test for the offer.
    By doing so you could literally see how many ppl
    "raise their hands" for the offer
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