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Infographic Marketing Campaign(s)

by TrafficTrader
9 replies
I am interested in hearing from anyone that has run marketing campaigns using infographic(s).

I would love to hear:

1. What design of the infographic did you find had the greatest impact?

2. Where did you post the infographic?

3. How specifically did you promote the infographic? social media, ads, etc

4. What service/product was promoted?

And if possible, would love to see the infographic too.

Please feel free to include any and all other pearls of wisdom.

Thanks
#campaigns #infographic #marketing
  • Profile picture of the author writeaway
    Your list of questions need a whole other list of questions to set the CONTEXT of the infographic campagins people run. Otherwise, we'd all be comparing apples to oranges.
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    • Profile picture of the author TrafficTrader
      Originally Posted by writeaway View Post

      Your list of questions need a whole other list of questions to set the CONTEXT of the infographic campagins people run. Otherwise, we'd all be comparing apples to oranges.
      Thanks writeaway.

      My intent is to get the feedback and then I do the work. I didn't think it was fair to expect any one to write detailed and long responses
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  • Profile picture of the author submitinme
    Hi,

    We've designed 100's of infographics for my clients in a variety of topics. Answered your questions based on what I know;

    1. an infographic design that's more like a timeline that takes the reader on a journey has a greater impact recently. A comparative inforgraphic too gets good number of views because people get to know the differences between 2 products visually.

    2. to top infographic sites and blog sites too. it's also converted to pdf or presentation documents and shared it in document sharing sites.

    3. infographic is shared through social media profiles (facebook, pinterest, etc) for maximum promotion.

    4. any service/product can be promoted

    Know more sample infographics by clicking here

    Originally Posted by TrafficTrader View Post

    I am interested in hearing from anyone that has run marketing campaigns using infographic(s).

    I would love to hear:

    1. What design of the infographic did you find had the greatest impact?

    2. Where did you post the infographic?

    3. How specifically did you promote the infographic? social media, ads, etc

    4. What service/product was promoted?

    And if possible, would love to see the infographic too.

    Please feel free to include any and all other pearls of wisdom.

    Thanks
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    • Profile picture of the author TrafficTrader
      Originally Posted by submitinme View Post

      Hi,

      We've designed 100's of infographics for my clients in a variety of topics. Answered your questions based on what I know;

      1. an infographic design that's more like a timeline that takes the reader on a journey has a greater impact recently. A comparative inforgraphic too gets good number of views because people get to know the differences between 2 products visually.

      2. to top infographic sites and blog sites too. it's also converted to pdf or presentation documents and shared it in document sharing sites.

      3. infographic is shared through social media profiles (facebook, pinterest, etc) for maximum promotion.

      4. any service/product can be promoted

      Know more sample infographics by clicking here
      I like your description of timeline and comparative infographics.

      That is very useful...thank you!
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  • Profile picture of the author Backlinko
    Posted this on another thread, but it still applies:

    I've had two infographic wins recently (both in terms of traffic and links). And I've gotten links for me and my clients from incredible PR7 news sites using them in the past.

    It might literally be the best link building strategy on the planet.

    For example, here's what I did with my on-page SEO infographic:

    1. Created an evergreen, high-value piece of content. There's no shortcut here: it does have to be good.

    2. Reach out to people that have written on that topic (in my case, people that were ranking for keywords like "on page SEO"). Don't ask for a link...just show them the infographic.

    3. Because it's great (see step #1), they're inclined to share it on social media...which gets eyeballs on it...when then generates links.

    You need to hustle....and that's what makes an infographic marketing campaign work.
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    • Profile picture of the author TrafficTrader
      Originally Posted by Backlinko View Post

      Posted this on another thread, but it still applies:

      I've had two infographic wins recently (both in terms of traffic and links). And I've gotten links for me and my clients from incredible PR7 news sites using them in the past.

      It might literally be the best link building strategy on the planet.

      For example, here's what I did with my on-page SEO infographic:

      1. Created an evergreen, high-value piece of content. There's no shortcut here: it does have to be good.

      2. Reach out to people that have written on that topic (in my case, people that were ranking for keywords like "on page SEO"). Don't ask for a link...just show them the infographic.

      3. Because it's great (see step #1), they're inclined to share it on social media...which gets eyeballs on it...when then generates links.

      You need to hustle....and that's what makes an infographic marketing campaign work.
      Hustling is key!! But clearly, the content comes first.
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  • Profile picture of the author writeaway
    If you're looking a great place that will help you distribute your infographic, try myblogguest.com In addition to guest blog posts, they also distribute infographics.
    Don't just jump on the first offer you get though. Make sure the site making an offer is RELEVANT to your niche.

    If you want your infographic to get LOTS of offers, make sure it is NOT WORTHLESS.
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    • Profile picture of the author TrafficTrader
      Originally Posted by writeaway View Post

      If you're looking a great place that will help you distribute your infographic, try myblogguest.com In addition to guest blog posts, they also distribute infographics.
      Don't just jump on the first offer you get though. Make sure the site making an offer is RELEVANT to your niche.

      If you want your infographic to get LOTS of offers, make sure it is NOT WORTHLESS.
      That is a great post about worthless infographics. Lots of pearls of wisdom in there.

      Thank you!!!
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  • Profile picture of the author seobro
    1. What design of the infographic did you find had the greatest impact?
    Funny ones. Think LOLCATS and comics.

    2. Where did you post the infographic?
    Top of page. Do not waste a viewers energy.

    3. How specifically did you promote the infographic? social media, ads, etc
    Twitter is good as you can do twit pics.

    4. What service/product was promoted?
    A forum similar to this one. It is free and uses ad sense.
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