Why would you hire SOMEONE ELSE to write articles for you??

13 years ago

To me, it doesn't make sense to hire lower budget writers for anything that requires in depth knowledge, or technical knowledge. This is where you want to spend money, not go cheapo. If you are presenting yourself as an expert in a particular niche, I would say you either better actually be that expert, or hire one to write for you.

However, there are loads of situations when hiring an inexpensive, or less skilled writer would be sufficient.

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katherineolga

13 years ago

I am a writer so in terms of outsourcing to a writer - I would probably never do it. I say probably because I've actually outsourced writing before but it was more like "having other writers help me out" with my client work load because I was swamped. It wasn't for me - it was for my clients. It didn't ultimately work out well for me.

Then, I ended up having to rewrite some of the stuff anyway because it wasn't up to the standard that I needed. So it backfired and I don't do that anymore. If I don't think I can complete the work well, I say no to the client rather than go through that again.

Let's say I were to have a need to hire a writer - I would be sure to find someone really competent who can write in a way that will make me, a fellow writer, happy.

You know, there are plenty of writers who can get the job done. It's just that if I were to outsource I would need to find someone who can closely mirror my own writing style and that's not an easy task.

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lizbot

13 years ago

My instinct would be to hire people to do the research, rather than the writing. I wouldn't want an article written by someone else to be published with my name on it. For one thing, it wouldn't sound like me, so regardless of quality I'd have to rewrite it anyway.

But if I could throw somebody an article concept and a few bucks to do some googling, skimming ebook previews and accessing their local library's resources online (or whatever else my $5 will buy me) -- with the stated requirement that they send me citations (or at least URLs) for what information they find -- it could save me a lot of hassle.

I mean, sure, you could sink your teeth in and do the work yourself, but this way you get the information you need (even if you could pull most of it out of your own head, it always helps to be able to back this stuff up with a well-placed link to a supporting website) and save yourself the legwork.

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Alexa Smith

Banned 13 years ago

Originally Posted by MaxTheMarketer

When should you really hire someone else to write articles for you about something you probably know more than them about?

Unless it's a trick question, the answer must be something like "when you don't have the writing skills needed to get articles widely published in places which already have the targeted traffic you want to attract to your site (and you're therefore unable to produce content to a standard that the publishers/owners of those places will choose to share with their own readers, visitors or subscribers, by publishing them)".

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datingworld

13 years ago

I recently hired a full time article, the writer is a general writer but after week she has gained more knowledge about my niche and she is doing a perfect work for me...
why people hire article is to ease their work, save time and like anything else you would outsource, article writings can be outsourced as well as long as you are satisfied with the articles.

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BobTheBostonian

13 years ago

Originally Posted by MaxTheMarketer

After that I also thought to myself, "I wonder how many people who REALLY can write high quality articles about ANY topic someone might throw at them?"

For $5? 0, bro. If you were going to write a researched article at that price then it's a good thing you got yourself out. For $5 you write SEO fodder that reads in English and has X keyword Y times.

Originally Posted by MaxTheMarketer

I, myself, have decided to NEVER hire someone else to write articles about a topic I do not know if they really have any knowlege about (now that makes sense by itself, doesn't it).

Why would you be selling in a niche that you don't know well enough to determine a writer's worth when writing on the same subject? That's how people get into trouble.

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joaquin112

13 years ago

You hire other writers when you don't have time to write yourself. Every successful business owner at one points realizes that he can't do everything himself. It's the same with IM. Many of the top IMers have dozens or even hundreds of employees.

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shawnlebrun

13 years ago

For me, it's simply a matter of scaling up IF you want.

For example, for my businesses in which I depend on a lot of content because
I count more on SEO and less on paid methods... I'll outsource some of
my content writing just so I can get more done.

But if it's content that REALLY needs to be done well, or it's important
information that I don't care about scaling up... then I'll write it myself.

So, for me it comes down to scale and leverage. Just like I'd rather hire
someone else to mow my lawn, wash my car, clean my house, etc...
I'd rather hire someone to write content that I'll use for SEO purposes.

But if I'm writing emails, sales copy, or content I plan on monetizing or
needing to sell, and present myself as the expert, I'll do it myself.

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Julius Minor

13 years ago

Originally Posted by shawnlebrun

For me, it's simply a matter of scaling up IF you want.

For example, for my businesses in which I depend on a lot of content because
I count more on SEO and less on paid methods... I'll outsource some of
my content writing just so I can get more done.

But if it's content that REALLY needs to be done well, or it's important
information that I don't care about scaling up... then I'll write it myself.

So, for me it comes down to scale and leverage. Just like I'd rather hire
someone else to mow my lawn, wash my car, clean my house, etc...
I'd rather hire someone to write content that I'll use for SEO purposes.

But if I'm writing emails, sales copy, or content I plan on monetizing or
needing to sell, and present myself as the expert, I'll do it myself.

I could not have said it better myself..

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SarahEmpower

13 years ago

You hire other writers when you don't have time to write yourself. As well once you get the content you can change things around that would take you maybe 10 mins, and all depending on your writting and research etc would take you longer..

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mikelmraz

13 years ago

Don't hire any writers ever. Just look at Guardian, BBC, HuffingtonPost etc., they are all written by just one person. Learn from them.

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Julius Minor 13 years ago

Originally Posted by mikelmraz

Don't hire any writers ever. Just look at Guardian, BBC, HuffingtonPost etc., they are all written by just one person. Learn from them.

Umm.. that's not true.. I know for sure HuffingtonPost has plenty of "Different" writers..
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- mikelmraz 13 years ago
  
  Originally Posted by Julius Minor
  
  Umm.. that's not true.. I know for sure HuffingtonPost has plenty of "Different" writers..
  
  I thought it's pretty obvious I was being sarcastic ...
  
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Daniel Evans 13 years ago

Originally Posted by mikelmraz

Don't hire any writers ever. Just look at Guardian, BBC, HuffingtonPost etc., they are all written by just one person. Learn from them.

That would certainly be a daunting task if it were remotely true.

Editors are vast.

Daniel
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- Julius Minor 13 years ago
  
  Originally Posted by Daniel Evans
  
  That would certainly be a daunting task if it were remotely true.
  
  Editors are vast.
  
  Daniel
  
  Yes.. those sites post like crazy all day long.. but from multiple authers
  
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Randy McLean

13 years ago

I have tried it once myself for a niche site I was
working on and wasn't satisfied at all. The
information just wasn't as technical I wanted it
to be (muscle building niche) and they didn't
convey the message I wanted.

Bottom line - if my name is attached to the
article I'll write it myself. If I am really
looking for quick ideas I will purchase some PLR
material and use that for inspiration.

Beyond that I know there are writers who
specialize in one or more areas. Perhaps that
would be your best bet over writers who are
willing to write about anything.

I have also thought about writing as a service but
like you mention $5 would not be enough to justify
the research it would take to write a worthy
article on a subject I know little about.

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stevoarnold

13 years ago

The OP's original question as stated in his heading:

Why would you hire SOMEONE ELSE to write articles for you??

is kind-of a non-question really.

Why does anybody hire anybody?

The CEO of Apple doesn't sweep the floors of head office. He probably has the skills, but his time is better spent doing other things.

Do you want to be a writer, or an online business owner?

The only time you wouldn't want to outsource your article writing is when you are your own brand, whether an author, a blogger, or whatever. When it needs to be your voice coming across.

If your business is making websites that make money, then why wouldn't you outsource the stuff that takes the most time and concentrate on building your business?

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Julius Minor

13 years ago

Originally Posted by stevoarnold

The only time you wouldn't want to outsource your article writing is when you are your own brand, whether an author, a blogger, or whatever. When it needs to be your voice coming across.

If your business is making websites that make money, then why wouldn't you outsource the stuff that takes the most time and concentrate on building your business?

I agree.. You will have to Outsource one way or another.. And that's everything you do in life..

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shawnlebrun

13 years ago

Originally Posted by Julius Minor

I agree.. You will have to Outsource one way or another.. And that's everything you do in life..

Julius hit the nail on the head.

I often suggest to clients to outsource MANY things throughout their
day.

Housecleaning, car washing, dog walking, window washing, lawn mowing,
etc...

Let's face it, if you make $100 or more per hour... why the heck wouldn't you pay someone $10 to $20 an hour to do some of those tasks that don't bring in money?

Now, I get it that many newer marketers or those just starting out and not that successful may not look at paying for some of those outside tasks.

But over time, as you get more successful... your time will become worth more and more.

so, you'll need others to help you. So hire a $10 an hour neighborhood kid to do your lawn so you can bust out some copy that will pay you $500 an hour later on!

It's leverage and better use of your time.

Same thing goes with writing articles that will be used for SEO purposes and content that's not really that important.

lawn mowing, car washing, house cleaning, article writing... if someone else can do it for you, for less than your time is worth, it's a good investment.

You gotta look at the bigger picture.

So I agree with Julius 100%.

And if I remember right, Huffington Post is content curation... meaning they
don't create their content... other writers/sites do and they put it in one nice, neat place. I could be wrong, but I thought that's what they did.

Bottom line, it all comes down to how large you want to get.

Want to be really big... you gotta outsource. Steve Jobs didn't build apple by himself...

Wanna stay small and focus on more of a lifestyle biz... you could probably do it all yourself.

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Julius Minor

13 years ago

Originally Posted by shawnlebrun

Julius hit the nail on the head.

I often suggest to clients to outsource MANY things throughout their
day.

Housecleaning, car washing, dog walking, window washing, lawn mowing,
etc...

Let's face it, if you make $100 or more per hour... why the heck wouldn't you pay someone $10 to $20 an hour to do some of those tasks that don't bring in money?

Now, I get it that many newer marketers or those just starting out and not that successful may not look at paying for some of those outside tasks.

But over time, as you get more successful... your time will become worth more and more.

so, you'll need others to help you. So hire a $10 an hour neighborhood kid to do your lawn so you can bust out some copy that will pay you $500 an hour later on!

It's leverage and better use of your time.

Same thing goes with writing articles that will be used for SEO purposes and content that's not really that important.

lawn mowing, car washing, house cleaning, article writing... if someone else can do it for you, for less than your time is worth, it's a good investment.

You gotta look at the bigger picture.

So I agree with Julius 100%.

And if I remember right, Huffington Post is content curation... meaning they
don't create their content... other writers/sites do and they put it in one nice, neat place. I could be wrong, but I thought that's what they did.

Bottom line, it all comes down to how large you want to get.

Want to be really big... you gotta outsource. Steve Jobs didn't build apple by himself...

Wanna stay small and focus on more of a lifestyle biz... you could probably do it all yourself.

You outsource everything in life.. People don't understand that.. Did you build the house you live in? The car your driving or the machines that provide the electricity that is powering the computer that you bought/outsourced from someone else.. One of the best things you can do for your business is outsource..

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operationbob

13 years ago

I value my time at a higher price than what someone else will charge me for a great article.

Example: If you want to make 6 figures a year, and assuming you are willing to work "full time" to get it, you want your time to be worth $50/hr. Some things (and some days) I can write quickly. On other days and for other writings it might take me 2 hours to put together an article I'm satisfied with. I can hire a great writer to generate an awesome article for a lot less than $100.

There are some topics that I don't outsource - ones that I'm really passionate about or perhaps have a different spin on than what regular research would reveal.

There is usually a correlation between price and quality, but not always. I found a writer who produced an awesome article for $5 and was very knowledgeable about the topic. Can anyone guess the next part -- Yup, he doesn't write $5 articles anymore. Most great writers don't hang around at the low price point for very long.

Another question the OP raised was about being upset when the delivered product is junk. I don't stress over it, especially when it was cheap. It bothered me at first when I bought based on glowing reviews and ended up with junk, but then I realized everyone has different expectations. They may have been happy because they needed SEO articles and I was not happy because I needed quality content. I just put those in the draft folder and fix them up later and move on. It's all trial and error.

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TeamBringIt

13 years ago

Some, just hate writing articles. They have better (more productive) things, to do than spending hours and pumping out articles. Some folks just, run their business and outsource tasks (such as article writing,link-building, and other marketing techniques) to those that are qualified.

Those hours, spent writing can be used to... run a better business and also, you cannot scale a business unless you have others doing micro-jobs for you (most cannot). Delegate tasks and you focus on running your business!

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myob

13 years ago

Originally Posted by MaxTheMarketer

if you are the supposed "expert" in the product/service you want to sell, why would you let someone else write articles when they probably know less than you?

Being a simple kind of guy, it seems to me that there are actually far more reasons to hire competent writers than do all the article writing yourself, especially if you are an "expert" in the product/service you want to sell. Train (and pay) your writers well to produce content in your style and up to your expectations.

Consider that the ROI of articles written up to a standard expected by publishers and their reading audience can be an exponential multiple of the cost. A much better use of your time IMO would be in training your writers and marketing their production to publications targeting your niche and/or demographics.

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Brian Tayler

13 years ago

Because I hate writing. I have more knowledge then them? Sometimes. But isn't that what outlines and research sources are for? Bibliography.

If someone can convey my thoughts/ideas/knowledge better then I can, then everyone benefits. Hence why ghost writing has been effective (even for autobiographies). Its been around long before the internet and I doubt this will ever change.

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webrankingservices

Banned 13 years ago

Writing articles are the biggest necessary evil on this online and offline world. Even ordinary
Guys are paid like Shakespeare in this online world.
Also it is the easiest way to earning online.

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Why would you hire SOMEONE ELSE to write articles for you??

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