How I'm going to build my list

25 replies
After reading around, I don't think email marketing is that complicated as I originally thought.

Please critique me on my method that I planned out. I will be using the power of numbers that I read from Kenster http://www.warriorforum.com/ad-netwo...bers-game.html

Basically, I will find a niche in cooking, fitness, or acne (or all of them in the future), will research more when I have time. I will have a squeeze page specifically for each niche. I will give them a free pdf in exchange for their email.

I will outsource someone to upload 25 videos on 25 youtube accounts a week on my niche (i will give them a keyword list to target) so it redirects to my squeeze page. I'm not going to limit my videos just on youtube, I'm going to be uploading to other video sharing sites too, and of course, find more people to keep uploading videos for me.

I am not looking for fast results. But assuming each video gets 5 views per day with 100 videos a month, that's 500 views the first month. So say 10% opt-in, that would be 50 subscribers per month. Basically my earnings on autopilot.

End of Month 1:
Total of videos: 100 youtube videos
500 views per month
Total of opt-ins (10%): 50

End of Month 2:
200 youtube videos
1000 views per month
Total of opt-ins (10%): 150

End of Month 3:
300 youtube videos
1500 views per month
Total of opt-ins (10%): 300

End of Month 4:
400 youtube videos
2000 views per month
Total of opt-ins (10%): 500


and keep on scaling.. forever on autopilot.

Let's say 10% opt-in out of 2000 = 200 opt-ins that I can sell my clickbank products to, the figure of autopilot money is what i'm looking for, I can easily see that this can make 6 figures.



Once they are redirected to my squeeze page, I will be using a sale funnel with OTO's. The main goal is just to build a good responsive list, not really worried about making money.

Please let me know what you think, if there is anything I can change or if I'm not thinking the right path and email marketing is actually more complicated than I really think? lol

Next, I need to learn how I would need to communicate with my list, what should I do for them to keep them interested in me, basically, gaining their trust so they'll buy anything you give em.

And also, I'm pretty confused about solo ads and adswap, can someone explain to me what this is? Is it something about getting faster subscribers paid way?
#build #list
  • Profile picture of the author Alexa Smith
    Banned
    Originally Posted by Nobodybaby View Post

    Please let me know what you think
    This method's outside my experience but the source of your information and advice is certainly very highly respected and regarded, and on those grounds (which are really important grounds!) "it sounds pretty good to me", in principle.

    The only comments I can sensibly offer on the "early stages", that do overlap with my experience, are that I think you should be expecting and achieving a much higher than 10% opt-in rate from a squeeze page, and that it's important to do plenty of split-testing of squeeze pages to maximise the opt-in rate.

    Originally Posted by Nobodybaby View Post

    Next, I need to learn how I would need to communicate with my list
    On this part I can perhaps offer a little more. Here are five posts/threads which may help you out ...

    What are the essential things to know about list building?

    Lists: How Long to Presell - Averages

    Website or squeeze page

    Where to get reports to give away on opt in page?

    Autoresponders vs. Broadcasts

    (Anyway, well done for starting off with "How I'm Going To Build My List". That fact alone puts the odds considerably in your favor, compared with all the members here who are looking for ways of building what they hope will be a business but without bothering to build a list at all. )
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    • Profile picture of the author Nobodybaby
      Originally Posted by Alexa Smith View Post

      This method's outside my experience but the source of your information and advice is certainly very highly respected and regarded, and on those grounds (which are really important grounds!) "it sounds pretty good to me", in principle.

      The only comments I can sensibly offer on the "early stages", that do overlap with my experience, are that I think you should be expecting and achieving a much higher than 10% opt-in rate from a squeeze page, and that it's important to do plenty of split-testing of squeeze pages to maximise the opt-in rate.



      On this part I can perhaps offer a little more. Here are five posts/threads which may help you out ...

      What are the essential things to know about list building?

      Lists: How Long to Presell - Averages

      Website or squeeze page

      Where to get reports to give away on opt in page?

      Autoresponders vs. Broadcasts

      (Anyway, well done for starting off with "How I'm Going To Build My List". That fact alone puts the odds considerably in your favor, compared with all the members here who are looking for ways of building what they hope will be a business but without bothering to build a list at all. )
      Thanks for the HQ post and links, really appreciate it.

      Originally Posted by dewayneboyd View Post

      You haven't even scratched the surface of a well-conceived plan. First, you need to know your estimated real opt-in rate. Right now, you are just guessing. Second, you need to know about how much profit you can make per subscriber. Third, you need to know your acquisition cost per subscriber. Without this data, you are just gambling. Forget outsourcing until you have these estimates.
      Well, I guess I'm just going to test how many opt-in out of the amount of views per month to see how much I'm gaining.

      Originally Posted by illiptic View Post

      Sounds like an interesting idea.

      One thing I will mention though....what happens when youtube decides to shut you down?

      I know several marketers personally that have been screwed over by youtube once they have their channel built up.

      I would get my own video hosting if I was going to be investing money in videos.....though I wouldn't get the youtube search traffic....
      I would turn all the videos into a silo blog and get the traffic from google.

      Of course I would put the videos on youtube as well, but would want them somewhere else in case youtube pulls shenanigans.

      Another thought:

      Make sure the content in the videos is actually decent and that people will actually watch it and either be helped or entertained. If the content does not do one of these 2 things, it won't matter how much traffic you send to them, you won't get that many opt ins.

      Good luck!
      Yes, I worry about getting blacklisted on youtube very much that's why I'm going to buy proxies and upload videos per account. I'm not gonna risk my account being banned! Plus I think I read somewhere that I can use the internet on my iPhone and it constantly changes IP.


      I guess I'm going to hire someone to make 7-10 unique videos on my niche and see how that works..

      Originally Posted by jgant View Post

      Be sure you use YouTube annotations to add external links placed in your videos that drive viewers to your site (squeeze page) for higher traffic conversion from your videos.

      I'd start with a few videos or just one and buy some YouTube Adwords to test the entire funnel. This could save you a lot of time and money. Do it for each additional video testing all the way with paid Adwords views so you get a sense of what's converting best (try different video content approaches).
      Thanks for the tip. I'm not comfortable using PPC sites.
      I think I'm just going to target low keywords on youtube and google SEO/bing/yahoo for my squeeze pages.
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      • Profile picture of the author jgant
        Originally Posted by Nobodybaby View Post

        Thanks for the tip. I'm not comfortable using PPC sites.
        I think I'm just going to target low keywords on youtube and google SEO/bing/yahoo for my squeeze pages.
        I understand. However, just so you know, Adwords for YouTube is FAR cheaper than regular Adwords. In my niche I get views for $.05 to $.08. But I know PPC isn't the answer for everyone.
        Signature
        How I hit $10,000+ per month very fast w/ 1 niche blog - Click Here to learn more (no opt-in).
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        • Profile picture of the author Nobodybaby
          Originally Posted by jgant View Post

          I understand. However, just so you know, Adwords for YouTube is FAR cheaper than regular Adwords. In my niche I get views for $.05 to $.08. But I know PPC isn't the answer for everyone.
          Is there a guide anywhere that I can look specifically? I'm a pretty quick learner




          I started reading up on targetting Demographic but no idea how to research demographic, if anyone can help me find a thread, I'd appreciate it.
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          • Profile picture of the author writeaway
            Originally Posted by Nobodybaby View Post

            Is there a guide anywhere that I can look specifically? I'm a pretty quick learner




            I started reading up on targetting Demographic but no idea how to research demographic, if anyone can help me find a thread, I'd appreciate it.
            Try the WarRoom's free resources regarding keyword research/analysis. Alternatively, you can use some paid online tools to reverse engineer your competition.
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  • Profile picture of the author dewayneboyd
    Originally Posted by Nobodybaby View Post

    After reading around, I don't think email marketing is that complicated as I originally thought.

    Please critique me on my method that I planned out. I will be using the power of numbers that I read from Kenster http://www.warriorforum.com/ad-netwo...bers-game.html

    Basically, I will find a niche in cooking, fitness, or acne (or all of them in the future), will research more when I have time. I will have a squeeze page specifically for each niche. I will give them a free pdf in exchange for their email.

    I will outsource someone to upload 25 videos on 25 youtube accounts a week on my niche (i will give them a keyword list to target) so it redirects to my squeeze page. I'm not going to limit my videos just on youtube, I'm going to be uploading to other video sharing sites too, and of course, find more people to keep uploading videos for me.

    I am not looking for fast results. But assuming each video gets 5 views per day with 100 videos a month, that's 500 views the first month. So say 10% opt-in, that would be 50 subscribers per month. Basically my earnings on autopilot.

    End of Month 1:
    Total of videos: 100 youtube videos
    500 views per month
    Total of opt-ins (10%): 50

    End of Month 2:
    200 youtube videos
    1000 views per month
    Total of opt-ins (10%): 150

    End of Month 3:
    300 youtube videos
    1500 views per month
    Total of opt-ins (10%): 300

    End of Month 4:
    400 youtube videos
    2000 views per month
    Total of opt-ins (10%): 500


    and keep on scaling.. forever on autopilot.

    Let's say 10% opt-in out of 2000 = 200 opt-ins that I can sell my clickbank products to, the figure of autopilot money is what i'm looking for, I can easily see that this can make 6 figures.



    Once they are redirected to my squeeze page, I will be using a sale funnel with OTO's. The main goal is just to build a good responsive list, not really worried about making money.

    Please let me know what you think, if there is anything I can change or if I'm not thinking the right path and email marketing is actually more complicated than I really think? lol

    Next, I need to learn how I would need to communicate with my list, what should I do for them to keep them interested in me, basically, gaining their trust so they'll buy anything you give em.

    And also, I'm pretty confused about solo ads and adswap, can someone explain to me what this is? Is it something about getting faster subscribers paid way?
    You haven't even scratched the surface of a well-conceived plan. First, you need to know your estimated real opt-in rate. Right now, you are just guessing. Second, you need to know about how much profit you can make per subscriber. Third, you need to know your acquisition cost per subscriber. Without this data, you are just gambling. Forget outsourcing until you have these estimates.
    Signature

    1,574,810 unique visitors and counting. And that's just one of my websites.

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  • Profile picture of the author illiptic
    Sounds like an interesting idea.

    One thing I will mention though....what happens when youtube decides to shut you down?

    I know several marketers personally that have been screwed over by youtube once they have their channel built up.

    I would get my own video hosting if I was going to be investing money in videos.....though I wouldn't get the youtube search traffic....
    I would turn all the videos into a silo blog and get the traffic from google.

    Of course I would put the videos on youtube as well, but would want them somewhere else in case youtube pulls shenanigans.

    Another thought:

    Make sure the content in the videos is actually decent and that people will actually watch it and either be helped or entertained. If the content does not do one of these 2 things, it won't matter how much traffic you send to them, you won't get that many opt ins.

    Good luck!
    {{ DiscussionBoard.errors[8683286].message }}
  • Profile picture of the author jgant
    Be sure you use YouTube annotations to add external links placed in your videos that drive viewers to your site (squeeze page) for higher traffic conversion from your videos.

    I'd start with a few videos or just one and buy some YouTube Adwords to test the entire funnel. This could save you a lot of time and money. Do it for each additional video testing all the way with paid Adwords views so you get a sense of what's converting best (try different video content approaches).
    Signature
    How I hit $10,000+ per month very fast w/ 1 niche blog - Click Here to learn more (no opt-in).
    {{ DiscussionBoard.errors[8683409].message }}
  • Profile picture of the author writeaway
    Are you just going to blast them with ads or are they going to optin to a free series of content or ebook?
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    • Profile picture of the author Nobodybaby
      Originally Posted by writeaway View Post

      Are you just going to blast them with ads or are they going to optin to a free series of content or ebook?
      Most likely, I'm going to have them opt-in and get a couple ebooks but I'm pretty worried that nobody will buy anything I try to sell.
      {{ DiscussionBoard.errors[8683812].message }}
  • Profile picture of the author DubDubDubDot
    Originally Posted by Nobodybaby View Post

    I can easily see that this can make 6 figures.
    Newbie eyes sporting rose colored glasses can see a lot of things. You appear to be trying to "get money" rather than build a real business. There isn't necessarily anything wrong with that, but those kind of projects almost never make six figures over any period of time. Few make even $1,000 total.

    Originally Posted by Nobodybaby View Post

    email marketing is actually more complicated than I really think? lol
    Email marketing itself is one of the least complicated methods. Your weak link is going to be a lack of reach in list building since you are relying on what will probably be low quality YouTube videos. What other marketing channels will you use? Do you really want all of your eggs in YouTube's basket?

    They could suddenly ban you for uploading what they deem to be too many spammy type videos (this happens all the time). Then what? If you were planning on the videos receiving X number of views per month indefinitely, that would upset the entire exercise.

    It is very, very difficult to make an email list become central to your business. There is generally something else going on and the traffic is pitched on joining the list. Take a closer look at your daily web surfing. You might be on a news site that has a pitch somewhere on the page for you to join their list for special content. That sort of thing is far more common than someone making all of their money from their list.

    Originally Posted by Nobodybaby View Post

    And also, I'm pretty confused about solo ads and adswap, can someone explain to me what this is?
    Most people in the solo ad business are buying solo ads to build their list so they in turn can sell solo ads to people looking to build their list so they too can sell solo ads. It's basically a pyramid. Whether or not the traffic will respond to anything but free info product offers to join yet another list is of course something to approach with caution.
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  • Profile picture of the author garyt
    Nobodybaby, solo ads work but they are expensive so you have to be careful and pick the most reliable vendor. Basically solo ads are just your ad on an email to a list - only your ad will appear.

    It can be very targeted if the list is a good one. You are actually siphoning off the members from that list into your own list, that's all. But you still a good lead capture and sales funnel page to convert your leads
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  • Profile picture of the author mianfarhanraza
    Originally Posted by Nobodybaby View Post

    After reading around, I don't think email marketing is that complicated as I originally thought.

    Please critique me on my method that I planned out. I will be using the power of numbers that I read from Kenster http://www.warriorforum.com/ad-netwo...bers-game.html

    Basically, I will find a niche in cooking, fitness, or acne (or all of them in the future), will research more when I have time. I will have a squeeze page specifically for each niche. I will give them a free pdf in exchange for their email.

    I will outsource someone to upload 25 videos on 25 youtube accounts a week on my niche (i will give them a keyword list to target) so it redirects to my squeeze page. I'm not going to limit my videos just on youtube, I'm going to be uploading to other video sharing sites too, and of course, find more people to keep uploading videos for me.

    I am not looking for fast results. But assuming each video gets 5 views per day with 100 videos a month, that's 500 views the first month. So say 10% opt-in, that would be 50 subscribers per month. Basically my earnings on autopilot.

    End of Month 1:
    Total of videos: 100 youtube videos
    500 views per month
    Total of opt-ins (10%): 50

    End of Month 2:
    200 youtube videos
    1000 views per month
    Total of opt-ins (10%): 150

    End of Month 3:
    300 youtube videos
    1500 views per month
    Total of opt-ins (10%): 300

    End of Month 4:
    400 youtube videos
    2000 views per month
    Total of opt-ins (10%): 500


    and keep on scaling.. forever on autopilot.

    Let's say 10% opt-in out of 2000 = 200 opt-ins that I can sell my clickbank products to, the figure of autopilot money is what i'm looking for, I can easily see that this can make 6 figures.



    Once they are redirected to my squeeze page, I will be using a sale funnel with OTO's. The main goal is just to build a good responsive list, not really worried about making money.

    Please let me know what you think, if there is anything I can change or if I'm not thinking the right path and email marketing is actually more complicated than I really think? lol

    Next, I need to learn how I would need to communicate with my list, what should I do for them to keep them interested in me, basically, gaining their trust so they'll buy anything you give em.

    And also, I'm pretty confused about solo ads and adswap, can someone explain to me what this is? Is it something about getting faster subscribers paid way?
    Rather then increasing the quantity of your videos, Why don't you just lower then down and increase the quality. Additionally spending some more time and money on lesser videos to push them up in Youtube search engine.

    Few quick tips :
    1) Optimize your video listing well.
    2) Some social bookmarking for your video.
    3) Share them on video sharing sites (like you said).
    4) Increase the views (what ever way you want to use), The more views your video receives the more higher you will be ranked on You.
    5) Youtube Video ranking algorithm is not as complex as Google. They are still in the ages of quantity of the stuff (Social Book marks, Views etc)
    6) Google tends to rank Youtube video well for the keywords like "How to, Tutorial, Review etc)
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  • Profile picture of the author Nobodybaby
    First of all, thank you for the replies, I think I'm going to go for quality over quantity, 200 videos a month does sound pretty spammy haha. I was thinking of about set&forget.

    Where would you guys suggest is the best way to get free natural traffic to your squeeze page? SEO on Google/Bing/Yahoo?

    What would you do to get a more responsive list?

    Thanks
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  • Profile picture of the author mianfarhanraza
    Squeeze pages have less content (usually) and are difficult to rank, Video marketing, Banners, Paid advertising works best for it.
    {{ DiscussionBoard.errors[8684255].message }}
    • Profile picture of the author MartinPlatt
      Originally Posted by mianfarhanraza View Post

      Squeeze pages have less content (usually) and are difficult to rank, Video marketing, Banners, Paid advertising works best for it.
      Squeeze pages are intended to rank, or be optimized for keywords. They're there to harvest leads only?

      If what you're saying is that you'd never use a squeeze page to drive traffic, then I'd agree. A squeeze page is for capturing it. The other things you mention - those can be used to drive traffic to it - for sure.

      The OP said video marketing, which seems as good a place to start as any.
      Signature

      Martin Platt
      martin-platt.com

      Stuck with earning commissions online? Get this get this uncensored affiliate marketing guide for free (sold as coaching for $4,997)

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  • Profile picture of the author Nobodybaby
    Makes sense why it would be harder to SEO.

    But suppose you want to use SEO, would you make an SEO article on specific keyword on a blog or something then redirect them to a squeeze page by offering a free .pdf?

    Also, can someone elaborate on PLR? Basically I can buy anything and resell it? Where can I find a PLR?

    also... I will look more into PPC in the future.
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  • Profile picture of the author AffiliateBob
    Banned
    This is an excellent method, but I believe a 10% opt-in is generous... One thing that might help drive your traffic from youtube to your squeeze pages, is to put your link in the video and tell them in the video to goto the page. You will get way above 10% if you do this. I've split-tested this and always every single time, the study where the videos TELL the person to goto the link, get way more traffic.
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  • Profile picture of the author MartinPlatt
    Originally Posted by Nobodybaby View Post

    After reading around, I don't think email marketing is that complicated as I originally thought.

    Please critique me on my method that I planned out. I will be using the power of numbers that I read from Kenster http://www.warriorforum.com/ad-netwo...bers-game.html

    Basically, I will find a niche in cooking, fitness, or acne (or all of them in the future), will research more when I have time. I will have a squeeze page specifically for each niche. I will give them a free pdf in exchange for their email.

    I will outsource someone to upload 25 videos on 25 youtube accounts a week on my niche (i will give them a keyword list to target) so it redirects to my squeeze page. I'm not going to limit my videos just on youtube, I'm going to be uploading to other video sharing sites too, and of course, find more people to keep uploading videos for me.

    I am not looking for fast results. But assuming each video gets 5 views per day with 100 videos a month, that's 500 views the first month. So say 10% opt-in, that would be 50 subscribers per month. Basically my earnings on autopilot.

    End of Month 1:
    Total of videos: 100 youtube videos
    500 views per month
    Total of opt-ins (10%): 50

    End of Month 2:
    200 youtube videos
    1000 views per month
    Total of opt-ins (10%): 150

    End of Month 3:
    300 youtube videos
    1500 views per month
    Total of opt-ins (10%): 300

    End of Month 4:
    400 youtube videos
    2000 views per month
    Total of opt-ins (10%): 500


    and keep on scaling.. forever on autopilot.

    Let's say 10% opt-in out of 2000 = 200 opt-ins that I can sell my clickbank products to, the figure of autopilot money is what i'm looking for, I can easily see that this can make 6 figures.



    Once they are redirected to my squeeze page, I will be using a sale funnel with OTO's. The main goal is just to build a good responsive list, not really worried about making money.

    Please let me know what you think, if there is anything I can change or if I'm not thinking the right path and email marketing is actually more complicated than I really think? lol

    Next, I need to learn how I would need to communicate with my list, what should I do for them to keep them interested in me, basically, gaining their trust so they'll buy anything you give em.

    And also, I'm pretty confused about solo ads and adswap, can someone explain to me what this is? Is it something about getting faster subscribers paid way?
    I haven't tried what you're suggesting but it does sound like it would work. It's all about numbers, no matter where you get your information.

    The flaw in your math, as I see it is, 500 views per month moving to 10% opt-in. The bit in between is the click rate of the link to your squeeze page. Lets say that you get 5% click through rate. That gives you something in the region of 7 new subscribers.

    I average at 48.5% opt-in rate currently. Based off of those figures - 5% CTR and 30% opt-in, to get 50 subscribers per month you'd need 3334 views.

    I'm trying to give you better expectations of where you might expect to be. These figures I'd say are average, but should be a good starting point. If for example you doubled your views, and improved your squeeze from 30 to 50%, you'd get 25 subscribers. Then increase your CTR to 10%, and you'd be at 50. That's the beauty of the numbers.

    Good luck, and I'd really like to know how you get on
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    Martin Platt
    martin-platt.com

    Stuck with earning commissions online? Get this get this uncensored affiliate marketing guide for free (sold as coaching for $4,997)

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  • Profile picture of the author bostjan33
    Banned
    1. Incentivize the sharing of your offer, e.g. let them Like or share your page for XY freebie
    2. Go viral via FB, Twitter, etc. by offering specials for fans and followers
    3. Send out weekly newsletter, containing hi-end advice from your niche.

    Good luck!
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  • Profile picture of the author LanceThompson
    Take action, continually be tweaking, you will
    get way more than 10% out of
    a good squeeze page if the
    video is good as well close
    to 50%

    Just keep doing it and
    you'll get better
    with time
    Signature
    ►This system pulled in over 25,000 sales in 2013 right under your nose and you probably laughed at it. But while you were laughing we were laughing all the way to the bank. Some to the tune of 6 and 7 figures. This year 10 times...

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    • Profile picture of the author bkcbob
      I'm building my list through 5FD and it's working!
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  • Profile picture of the author Nobodybaby
    Thanks for the advice everybody.

    Just curious, is there any way to only target mobile device(iPhone, iPad, Android) users only?
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