Offline Marketers - Get the name of Business Owners - Perfect for UK and USA and all other countries

Excellent! Just tackling this very issue. Thanks a lot

Love it! Daily. Consistent. "Micro Work" I call it, that leads to a big result. Great job.

Jonathan-

Hello ,

Second time I'm posting this tonight. Make sure everyone sees it
Here is David Preston's Letter from another thread... (Not sure which one)

Here's A Stupidly Simple Way To Generate "Emergency" Cash NOW!

This is very easy to do and can generate at least $1,000-$1,500 within the next few days!

First, you need to find some local business owners who need what you're about to offer them here. No, you won't be pounding
the pavement or cold calling anyone....they will be calling YOU.

You can use a couple of methods to find these clients.

1. You can simply go to the phone book and look up businesses in your local area. Write down any business that you want. You will
use that list to check the internet in a minute or two, so keep it handy.

2. OR you get an in depth "drill down" listing from GoLeads which will give you tons of information on all businesses in ANY geographic area. Cost is about $15 for unlimited access. :-)

Once you have your list, about 20-25 is all you need to start. Look them up on the internet to see if they have a website. For this particular deal you want them to have a website. (If they don't have a site yet, we can deal with that later.)

Once you have a few of the websites, visit them. Here's what you're looking for: Any business site that does not have a capture
mechanism installed on their FRONT page.

In other words, they need to have an autoresponder opt in form on their front page. If they don't....you're in for some quick cash.

When you have about 10-15 "prospects" send them this letter:

************************************************** *
Mr./Ms. ___________

My name is ______________ and I am a local e-commerce business consultant.

I know your time is valuable, as is mine so I'll get right to the point. If I could show you an unused asset that you ALREADY
have that could make you thousands of dollars, would you be willing to speak with me for 15 minutes?

This free consultation can save you as much as 50% off your entire monthly advertising budget AND bring you brand new customers at the same time! The best part is that you already have it, so the cost to implement this marketing weapon is minimal.

Please call me at at your earliest convenience to schedule a free "no strings" consultation. I promise you, it will be worth your time.


************************************************** ***
That's it! Believe me when I say that your phone will ring off the hook. DO NOT mass mail that letter! You really only need to mail
25-30 per week and you'll be busy.

Now that you have the clients calling you, the next step is to set a consultation appointment and meet them. The unused asset they have is of course their website which has no list building capabilities.

The "money is in the list" applies to ALL businesses, not just online marketers. By building a proper list they can cut their
advertising dollars at least in half. Just send a customer blast about an upcoming sale instead of paying $4,000 for a half page ad.

You follow me here? All you have to do is set up an autoresponder opt in form on their existing site! That's it.

I have coaching students who are making $250-$500 a deal with just this method. It's very easy to generate 4, 5 or even 6 deals
per week this way. Heck, it only takes about 20-30 minutes to put the form on their site and that's if you're slow!

I usually visit their site, right click and select "view source" and save it in notepad. Then I open the notepad in an html editor and install the form. (I use Trellian pagebuilder, which is free and allows me to preview the finished site.) Once I'm done I save it as, "theirsitename.html" send it to their programmer and they can swap it. (I charge $50 if I have to load it.)

You can use your autoresponder account or let them get an aweber account with your affiliate link of course. If you use your account then you control their list. In either case this usually leads to "who is going to write the emails" which is another monetization chapter for later....

Just so you know, almost half of all the sites I look at fall into the category of no capture system. It may be more or less where you
live, but it's a rampant problem.... everywhere. Why? Because they simply don't understand e-commerce.

By the way, GoLeads will also give you the name of the business owner, number of employees, etc. Do your first one the hard way if you have to, but it's worth the $15 to be able to put their name on the letter.

Response rates will triple if you use their name and this little trick.

Stamp "CONFIDENTIAL" in red block letters on the front of the envelope. This will make them put your letter in the "open later"
pile instead of straight into the trash. It's a simple but effective strategy especially if you use their name. You can get a confidential stamp at Staples for $5. I've used the same one for years.

Keep this in mind. People sort their mail while standing over the trash can. You do it, so you know it's true. You have to have
something that stands out and says, "This might be important, I'll look at it later."

*NOTE*
Change their cash register and credit card terminal receipt to read, "For Preferred Customer Discounts Sign Up At: (their
website) There is a toll free number on the side of every register and terminal for support. Just call them and they will walk you through changing it. It only takes about 10 minutes.

This strategy is awesome because it does two major jobs when it comes to marketing.

1. It captures all their current customers because everybody reads their receipt, and everybody wants to be a preferred customer to get discounts. It also captures all walk in traffic that actually BUY something. Which leads us to:

2. A list of nothing but BUYERS of their product. No tirekickers or browsers, buyers only! You may need to clarify to them exactly why that's so powerful.
Now you've made a client for life and there are tons of other methods to help them, and generate a great living for you as well.

I've just shared a tested, proven method to generate some serious emergency money FAST! Just copy and paste the direct
mail letter and get to work.

You can do this.

I told you it was stupidly simple, and it works because it really is helping them, and that's what it's all about.

Make it a great marketing day,

David

Awesome stuff Baal!

GoGetta

Great advice and I will implement this here in Australia. We have already been doing well and this is just another great system.

If you need any help or some one to do some installing of new websites just visit us at Business web marketing for small to medium businesses.

With the current exchange rate it could be a good deal for all.

Quentin

Thanks for sharing the great ideas. I wonder why GoLeads hasn't expanded out to UK yet (although I am unaware of most UK laws).

Since you've been doing this for a bit, I'm interested to know which letter you have received best conversion and response rates on? I understand that each letter is specifically for a category of businesses (i.e. has a website or not), but I'm still interested to know which has been most successful for you?

Kindest,
John Dennis

YES - definitely this kind of thing is invaluable to your business. Getting into the habit of researching your potential prospects a little bit before contacting them can easily make a huge difference in your results.

I used to do a lot of offline business and what I did was have a webpage ready to go with Loren Ipsum text, except all the headlines were filled up with the slogans and services of the business I was inquiring about. Even when the owner didn't like the design, they always appreciated the time taken to find out more about them.

So if you go a little extra mile like finding out what values or buzzwords are most important to them about their business you can improve even more.

Is there any need to say all that anyway? How about:

"Hi. Could you tell me the name of the owner/manager/whatever? I need to send them something in the mail."

Tommy.

Thanks for the post. The idea of a free listing works better than the other methods I have used. Most business people are interested in FREE advertising for their businesses. So the resistance to providing information is very low.