A little sales funnel

37 replies
This is a sales funnel. I hope that this will help novice.

Layout 4 main elements :
1- Magnet of prospects (free PDF, Video etc...)
- Guide to basic offer

2- Basic offer : low-cost ($1 to $7)
- If the prospect doesn't buy : reminder (mail)
- If the prospect buys : two upsells

3- Main Offer (exemple: 47$ to 97$)
- If the prospect doesn't buy : reminder (mail)
- If the prospect buys : Premium Offer

4- Premium offer (exemple 147 to 197$)- You probably loose money if you don't have premium offer with high prize. Do you know the 80/20 theory? 20% of your customers are able to pay 80% more.
Exemple : if you have a product (97$)
20% of your custumers are able to 197$.

One Tip: Do Not Say -> We don't SPAM your email address on your squeeze pages. Only Spammeurs say that :p

This is a quote to my post (in the bottom) but it's more useful to have all tips in one post
I will give you other tips

1-Always give to your visitor a fiduciary value.
If you don't do this... you will loose 100 in one month..

2-Plan your goal (Your Premium offer) and climb back up the arborescence to the free product.


1- Magnet of prospects development
It should solve ONE problem and UNIQUE problem.
This should be a system step by step (it's more easy for your visitors)

Most important -> Headline
Keep a simple plan: (exemple)
- one Healine,
- sub-headline on left - image
- sub-headline on right - one simple text - you product name
- call action
Do not say PDF or ebook, but "lessons - available immediately" or "method... step by step..."

When people subcribe to your optin (for the free product) he bump into your first offer

I hope this has been helpful,
Cédric Harel
#funnel #sales
  • Profile picture of the author CedricHarel
    Let's go for a other tip (I'm so generous)
    If you say two true things, the third will believed :
    "The sun is yellow, the see is blue, and you have to buy my product"

    Yes I know, my exemple is hopeless
    {{ DiscussionBoard.errors[8915699].message }}
    • Profile picture of the author AffiliateWaves
      Thanks for this post ,it will help new guys like me
      Signature

      Need high Quality Expired domains click here to see now

      {{ DiscussionBoard.errors[8915763].message }}
  • Profile picture of the author janicetalberty
    Any more tips? This is to general and anyone with little IM knowledge will know this
    {{ DiscussionBoard.errors[8915845].message }}
  • Profile picture of the author Simon Anthony
    Pretty basic stuff, but I think many people in IM are getting a bit sick of funnels. No idea what the future holds or even if funnels still work effectively. I guess they do because people still do it. But in my opinion they are starting to get really annoying.
    Just about every WSO these days gets the same question "How many upsells are there ?".

    I bought something from WF a few days ago and I couldn't get out of his damn funnel. Every time I clicked away I got "Wait, let me show you this .......". I kept clicking just to see how the guy operated (I'm still pretty much learning). He had about 6 offers in his funnel and I refused to buy anything else because it was so damn annoying. Never seen such a blatant hard sell in my one year in IM.

    Saying that, I'm looking to start creating my own product soon, but I ain't going for that style. I may leave some money on the table, but at the same time I don't want to come across as a total shark.
    {{ DiscussionBoard.errors[8915869].message }}
    • Profile picture of the author Chriswrighto
      Originally Posted by Simon Anthony View Post

      Pretty basic stuff, but I think many people in IM are getting a bit sick of funnels. No idea what the future holds or even if funnels still work effectively. I guess they do because people still do it. But in my opinion they are starting to get really annoying.
      Just about every WSO these days gets the same question "How many upsells are there ?".

      I bought something from WF a few days ago and I couldn't get out of his damn funnel. Every time I clicked away I got "Wait, let me show you this .......". I kept clicking just to see how the guy operated (I'm still pretty much learning). He had about 6 offers in his funnel and I refused to buy anything else because it was so damn annoying. Never seen such a blatant hard sell in my one year in IM.

      Saying that, I'm looking to start creating my own product soon, but I ain't going for that style. I may leave some money on the table, but at the same time I don't want to come across as a total shark.
      There's definitely some finesse required with upsells.

      In my opinion, if you want to make max $$ per customer than upsells are needed.

      Catching someone in a 'buying mood' who has just purchased from you, with a targeted product can boost your success massively.

      Just my thoughts.

      Chris
      Signature

      Wealthcopywriter.com :)

      {{ DiscussionBoard.errors[8915886].message }}
    • Profile picture of the author sahi
      Originally Posted by Simon Anthony View Post

      Pretty basic stuff, but I think many people in IM are getting a bit sick of funnels. No idea what the future holds or even if funnels still work effectively. I guess they do because people still do it. But in my opinion they are starting to get really annoying.
      Just about every WSO these days gets the same question "How many upsells are there ?".

      I bought something from WF a few days ago and I couldn't get out of his damn funnel. Every time I clicked away I got "Wait, let me show you this .......". I kept clicking just to see how the guy operated (I'm still pretty much learning). He had about 6 offers in his funnel and I refused to buy anything else because it was so damn annoying. Never seen such a blatant hard sell in my one year in IM.

      Saying that, I'm looking to start creating my own product soon, but I ain't going for that style. I may leave some money on the table, but at the same time I don't want to come across as a total shark.

      I'm also in the favor of just two upsells max, not 6. Usually i go for just one OTO or at the most two with one being the downsell, and that's all.
      {{ DiscussionBoard.errors[8915895].message }}
      • Profile picture of the author Simon Anthony
        Originally Posted by sahi View Post

        I'm also in the favor of just two upsells max, not 6. Usually i go for just one OTO or at the most two with one being the downsell, and that's all.
        That's more along the lines of what I was thinking. Too many is a huge turn-off for me. I start getting a bit annoyed if I'm pushed form page-to-page with new offers. Their credibility goes straight out the window, and I view them as nothing more than a money-grabbing shark.

        But that's me. I've been though enough sales funnels in my one short year in IM to start being a bit blind to them. Maybe for complete newbies it's attractive.
        {{ DiscussionBoard.errors[8915915].message }}
    • Profile picture of the author IanM723
      Originally Posted by Simon Anthony View Post

      Pretty basic stuff, but I think many people in IM are getting a bit sick of funnels. No idea what the future holds or even if funnels still work effectively. I guess they do because people still do it. But in my opinion they are starting to get really annoying.
      Just about every WSO these days gets the same question "How many upsells are there ?".

      I bought something from WF a few days ago and I couldn't get out of his damn funnel. Every time I clicked away I got "Wait, let me show you this .......". I kept clicking just to see how the guy operated (I'm still pretty much learning). He had about 6 offers in his funnel and I refused to buy anything else because it was so damn annoying. Never seen such a blatant hard sell in my one year in IM.

      Saying that, I'm looking to start creating my own product soon, but I ain't going for that style. I may leave some money on the table, but at the same time I don't want to come across as a total shark.
      Simon

      I am wondering if anyone has looked at this issue from a conversions standpoint. I agree with you in that sometimes you get so many upsell offers (eg, 3, 4, 5 or more sometimes) that it becomes annoying. I feel like even if I might have been interested in the upsell, I refuse it no matter what simply because I have become so annoyed at all of these hardsell offers being bombarded at me.

      Now I used to think the same thing about Exit Redirects and wondered why anyone would use them but then several people posted that they can increase conversions 15 -20 %. I am curious if anyone has looked at the number of upsell offers presented to someone to see if conversions seriously decrease after a certain number of upsells. Just curious.
      {{ DiscussionBoard.errors[8922361].message }}
  • Profile picture of the author eternalwarrior
    Originally Posted by CedricHarel View Post

    Do you know the 80/20 theory? 20% of your customers are able to pay 80% more.
    What is 80/20 theory?
    {{ DiscussionBoard.errors[8915931].message }}
    • Profile picture of the author Chriswrighto
      Originally Posted by eternalwarrior View Post

      What is 80/20 theory?
      Also known as the Pareto Principle.

      Pareto discovered that 20% of the population in Italy owned 80% of the wealth.

      The same rule reflects on a lot of things...

      For example...

      I only wear 30% of the clothes I own.

      I only drink 20% of the drinks I have in my house.

      The percentages can vary a bit - for example 60/40.

      20% of your customers will give you 80% of your total income.

      See?
      Signature

      Wealthcopywriter.com :)

      {{ DiscussionBoard.errors[8915944].message }}
      • Profile picture of the author eternalwarrior
        Originally Posted by Chriswrighto View Post

        Also known as the Pareto Principle.

        Pareto discovered that 20% of the population in Italy owned 80% of the wealth.

        The same rule reflects on a lot of things...

        For example...

        I only wear 30% of the clothes I own.

        I only drink 20% of the drinks I have in my house.

        The percentages can vary a bit - for example 60/40.

        20% of your customers will give you 80% of your total income.

        See?
        Does this theory apply to everything else? Looks like it's one of the natural laws of the Universe!
        {{ DiscussionBoard.errors[8915962].message }}
        • Profile picture of the author Chriswrighto
          Originally Posted by eternalwarrior View Post

          Does this theory apply to everything else? Looks like it's one of the natural laws of the Universe!
          Most things.

          Look around and you'll see them all the time.

          15% of your customers will give you 85% of the grief.

          30% of your marketing might give you 70% of your income.

          If you eat at the same restaurant regularly...

          90% of the time you'll eat something from your usuals (the 10%).
          Signature

          Wealthcopywriter.com :)

          {{ DiscussionBoard.errors[8915999].message }}
    • Profile picture of the author tngllc
      Originally Posted by eternalwarrior View Post

      What is 80/20 theory?
      The 80/20 principle is something I have been applying in my offline business for years.

      I am a sales manager. I spend 80% of my time with the 20% of salesmen who make the most sales.

      I spend 80% of my total time doing the 20% of things that make me the most money.

      The other stuff/people can wait until I have my extra 20% of time
      {{ DiscussionBoard.errors[8919809].message }}
  • Profile picture of the author guitarizma
    Banned
    Originally Posted by CedricHarel View Post

    This is a sales funnel. I hope that this will help novice.

    Layout 4 main elements :
    1- Magnet of prospects (free PDF, Video etc...)
    - Guide to basic offer

    2- Basic offer : low-cost ($1 to $7)
    - If the prospect doesn't buy : reminder (mail)
    - If the prospect buys : two upsells

    3- Main Offer (exemple: 47$ to 97$)
    - If the prospect doesn't buy : reminder (mail)
    - If the prospect buys : Premium Offer

    4- Premium offer (exemple 147 to 197$)- You probably loose money if you don't have premium offer with high prize. Do you know the 80/20 theory? 20% of your customers are able to pay 80% more.
    Exemple : if you have a product (97$)
    20% of your custumers are able to 197$.

    One Tip: Do Not Say -> We don't SPAM your email address on your squeeze pages. Only Spammeurs say that :p
    Upsells ARE necessary, but you have to know when to pull the plug. I see a couple of guys from here trying to push a bunch of products in the name of "upsell" - that's annoying.

    Pushing socks to a shoe buyer is fine, shoe polish and laces are fine too...but a playground to run around in those shoes...annoying
    {{ DiscussionBoard.errors[8915997].message }}
    • Profile picture of the author JohnMcCabe
      Originally Posted by guitarizma View Post

      Upsells ARE necessary, but you have to know when to pull the plug. I see a couple of guys from here trying to push a bunch of products in the name of "upsell" - that's annoying.

      Pushing socks to a shoe buyer is fine, shoe polish and laces are fine too...but a playground to run around in those shoes...annoying
      Excellent example.

      Too many people confuse principle with execution. Just because a few ham-fisted types want to run you through a gauntlet and call it a funnel doesn't make it one.

      What the OP laid out doesn't have to take place in a single transaction.

      Perry Marshall's funnel runs the gamut from a $6 Kindle book to a $20k retreat, but he doesn't try to move you from one to the other in one sale.

      The concept of a sales funnel - having additional, higher priced products to offer buyers - is a sound one. But I'm leery of sales processes that want me to move up the ladder before I've had a chance to see my original purchase. What does the vendor know about the quality of the product that he isn't telling me, that makes him want to get me before I know better?
      {{ DiscussionBoard.errors[8916068].message }}
  • Profile picture of the author yakim1
    Originally Posted by CedricHarel View Post

    This is a sales funnel. I hope that this will help novice.

    Layout 4 main elements :
    1- Magnet of prospects (free PDF, Video etc...)
    - Guide to basic offer

    2- Basic offer : low-cost ($1 to $7)
    - If the prospect doesn't buy : reminder (mail)
    - If the prospect buys : two upsells

    3- Main Offer (exemple: 47$ to 97$)
    - If the prospect doesn't buy : reminder (mail)
    - If the prospect buys : Premium Offer

    4- Premium offer (exemple 147 to 197$)- You probably loose money if you don't have premium offer with high prize. Do you know the 80/20 theory? 20% of your customers are able to pay 80% more.
    Exemple : if you have a product (97$)
    20% of your custumers are able to 197$.

    One Tip: Do Not Say -> We don't SPAM your email address on your squeeze pages. Only Spammeurs say that :p
    You forgot one part of the sales funnel. That part is the downsell. The downsell can be a lower cost similar product, a smaller version of the Basic Product (example remove the bonuses), or even payment plans.

    I hope this has been helpful,
    Steve Yakim
    {{ DiscussionBoard.errors[8916303].message }}
    • Profile picture of the author JohnMcCabe
      Originally Posted by yakim1 View Post

      You forgot one part of the sales funnel. That part is the downsell. The downsell can be a lower cost similar product, a smaller version of the Basic Product (example remove the bonuses), or even payment plans.

      I hope this has been helpful,
      Steve Yakim
      Hmm...

      If you can lower the price for removing the bonuses, are they really "bonuses"??? :confused:
      {{ DiscussionBoard.errors[8916358].message }}
      • Profile picture of the author yakim1
        Originally Posted by JohnMcCabe View Post

        Hmm...

        If you can lower the price for removing the bonuses, are they really "bonuses"??? :confused:
        Yes, As long as they are not labeled bonuses in the sales copy. It is easy to add more value to a product by adding little things that will add to the product. An example would be to sell IM templates and also include in the product IM images that would make the product better.

        Then in the downsell remove the IM images.

        I should not have called them bonuses but it just simple to add other related resell rights products to your product to give more value, which allows you to increase the price a little.

        Then in the downsell remove the additional products and lower the price to what you originally wanted for your product in the first place.

        This gives the vendor the opportunity to add more income for just a little more effort.

        As a product creator I must just personly think that it is a bonus to me because I can add things with very little effort as compared to creating the product.

        Best regards,
        Steve Yakim
        {{ DiscussionBoard.errors[8916918].message }}
        • Profile picture of the author JohnMcCabe
          Originally Posted by yakim1 View Post

          Yes, As long as they are not labeled bonuses in the sales copy. It is easy to add more value to a product by adding little things that will add to the product. An example would be to sell IM templates and also include in the product IM images that would make the product better.

          Then in the downsell remove the IM images.

          I should not have called them bonuses but it just simple to add other related resell rights products to your product to give more value, which allows you to increase the price a little.

          Then in the downsell remove the additional products and lower the price to what you originally wanted for your product in the first place.

          This gives the vendor the opportunity to add more income for just a little more effort.

          As a product creator I must just personly think that it is a bonus to me because I can add things with very little effort as compared to creating the product.

          Best regards,
          Steve Yakim
          Steve, that was my whole point. You can't say "if you buy this complete product, I'll throw in these other valuable things as a bonus" on the main page and then use taking them away to justify a discount on the downsell. Either the items are a free gift (aka, "bonus") or they are components of the product which can be taken away to lower the value.

          I was just yanking your chain a little bit. Didn't you see all the smileys?
          {{ DiscussionBoard.errors[8917431].message }}
          • Profile picture of the author Eric Lovelace
            Way to go I love this thread with all good tid bits of info shared here.

            I have always kept my funnels the same

            Lead Capture Page > Offer > Download Page with other offers being promoted

            Eric
            {{ DiscussionBoard.errors[8917598].message }}
          • Profile picture of the author yakim1
            Originally Posted by JohnMcCabe View Post

            Steve, that was my whole point. You can't say "if you buy this complete product, I'll throw in these other valuable things as a bonus" on the main page and then use taking them away to justify a discount on the downsell. Either the items are a free gift (aka, "bonus") or they are components of the product which can be taken away to lower the value.

            I was just yanking your chain a little bit. Didn't you see all the smileys?
            Hey John,

            I know you were jabbing me a little but it gave me a chance to do a better job of explaining the reasoning behind the downsell.

            Best regards,
            Steve Yakim
            {{ DiscussionBoard.errors[8919870].message }}
    • Profile picture of the author CedricHarel
      Hi, thanks for your answers.

      (If you don't care, and if you want only other tips, go on the back to this message )

      Sur I've many tips, but before I wanted to know if you are interested by this subject.

      Originally Posted by yakim1 View Post

      You forgot one part of the sales funnel. That part is the downsell. The downsell can be a lower cost similar product, a smaller version of the Basic Product (example remove the bonuses), or even payment plans.

      I hope this has been helpful,
      Steve Yakim
      The downsell be able to increase your gains, but I don't really like it, beacause if your visitor want to exit your offer, he want to exit right know.. And it's very irritating to bump into 1 page, then one other page etc.. You see ? (but it's my mind sur)


      I will give you other tips

      1-Always give to your visitor a fiduciary value.
      If you don't do this... you will loose 100 in one month..

      2-Plan your goal (Your Premium offer) and climb back up the arborescence to the free product.


      1- Magnet of prospects development
      It should solve ONE problem and UNIQUE problem.
      This should be a system step by step (it's more easy for your visitors)

      Most important -> Headline
      Keep a simple plan: (exemple)
      - one Healine,
      - sub-headline on left - image
      - sub-headline on right - one simple text - you product name
      - call action
      Do not say PDF or ebook, but "lessons - available immediately" or "method... step by step..."

      When people subcribe to your optin (for the free product) he bump into your first offer

      I hope this has been helpful,
      Cédric Harel
      {{ DiscussionBoard.errors[8917253].message }}
      • Profile picture of the author yakim1
        Originally Posted by CedricHarel View Post

        The downsell be able to increase your gains, but I don't really like it, beacause if your visitor want to exit your offer, he want to exit right know.. And it's very irritating to bump into 1 page, then one other page etc.. You see ? (but it's my mind sur)
        You never know why a visitor is leaving your offer. Plus, once they leave, you probably will never have a chance to sell them again. Because once they are gone, they're gone for ever.

        The downsell gives you an additional shot to make a sale. Plus, When leaving the sales letter, they are given a choice to stay and see the new offer or leave and not see the downsell.

        It only gets annoying if there is downsell after seemingly endless downsells. But the visitor still has a choice to leave.

        Best regards,
        Steve Yakim
        {{ DiscussionBoard.errors[8917985].message }}
        • Profile picture of the author CedricHarel
          Originally Posted by yakim1 View Post

          You never know why a visitor is leaving your offer. Plus, once they leave, you probably will never have a chance to sell them again. Because once they are gone, they're gone for ever.
          Except one detail. In this funnel, you have catch the email address of your visitor
          {{ DiscussionBoard.errors[8918668].message }}
          • One Tip: Do Not Say -> We don't SPAM your email address on your squeeze pages. Only Spammeurs say that
            A marketer a couple of years ago taught me that as well and it makes sense plus it conjures up those very thoughts within the sub-conscious mind of the prospect making them view you as a spammer!

            btw,
            That is a good basic sales funnel and just know there are other varieties of funnels that can further maximize your profits
            {{ DiscussionBoard.errors[8918833].message }}
          • Profile picture of the author yakim1
            Originally Posted by CedricHarel View Post

            Except one detail. In this funnel, you have catch the email address of your visitor
            There is another use for the downsell... That is to have a squeeze page as the downsell. If you find that your squeeze page is not converting well before the sales letter of the product you want to sell, then you will have fewer people getting to your sales letter because the squeeze page is an effective road block if people don't subscribe.

            You could test adding a squeeze page as the downsell to catch the people who are exiting the page.

            Another tactic that I use is to have the opt-in form as part of the sales letter. Here is an example...

            Business Blogger's Manual

            ...just scroll down the sales letter and you will see the opt-in form. It is important to note that the opt-in form itself is in an iframe. So, when a visitor fills out the optin form and clicks the submit button, they do not leave the sales letter.

            A thank you message appears in the place where the opt-in form was and lets the visitor know the following...

            Your Special Report "Business Blogging Secrets" Has Been Sent To Your Email Inbox!

            Your download link is now being sent to your email inbox and should arrive in 5 or 10 minutes.

            While you are waiting, continue what you were doing.

            Wishing You Much online success,

            Steve Yakim

            ...Now the visitor has never left the sales letter and was able to opt-in to my list without using a squeeze page that puts up a road block if people don't opt-in.

            The conversion rates are usually higher because the visitor thinks this is part of the product and they are getting it FREE!

            Also, If you will notice the top right corner of the sales letter example, I have a peel-ad that when click takes the visitor to a squeeze page for a 7-day eCourse.

            The opt-in form on the squeeze page for the 7-day eCourse is also in an iframe and delivers a similar thank you message the tell the visitor to close that page to continue where they left off.

            So, when the visitor closes that eCourse squeeze page, they are right back at the beginning of the sales letter, which is where they were when they opted into the eCourse.

            Both of these methods together work better than a squeeze page that can stop a big portion of your visitors from getting to the sales letter.

            This combines 2 steps into one and your visitors do not have the feeling of being squeezed.

            This is the code I use on the sales letter for my iframe with the opt-in form...

            <code><iframe src="http://bestwaytostart.com/iframeform_2.html" width=375 height=275 marginheight=0 marginwidth=0 frameborder=0 scrolling="No" name="I1"></iframe></code>

            My autoresponder redirects to an html page that is the same width and height as the iframe and contains the thank you message I want to say but must fit in the iframe.

            I hope this has been helpful,
            Steve Yakim
            {{ DiscussionBoard.errors[8919806].message }}
            • Profile picture of the author CedricHarel
              Originally Posted by yakim1 View Post

              There is another use for the downsell... That is to have a squeeze page as the downsell. If you find that your squeeze page is not converting well before the sales letter of the product you want to sell, then you will have fewer people getting to your sales letter because the squeeze page is an effective road block if people don't subscribe.

              You could test adding a squeeze page as the downsell to catch the people who are exiting the page.

              Another tactic that I use is to have the opt-in form as part of the sales letter. Here is an example...

              Business Blogger's Manual

              ...just scroll down the sales letter and you will see the opt-in form. It is important to note that the opt-in form itself is in an iframe. So, when a visitor fills out the optin form and clicks the submit button, they do not leave the sales letter.

              A thank you message appears in the place where the opt-in form was and lets the visitor know the following...

              Your Special Report "Business Blogging Secrets" Has Been Sent To Your Email Inbox!

              Your download link is now being sent to your email inbox and should arrive in 5 or 10 minutes.

              While you are waiting, continue what you were doing.

              Wishing You Much online success,

              Steve Yakim

              ...Now the visitor has never left the sales letter and was able to opt-in to my list without using a squeeze page that puts up a road block if people don't opt-in.

              The conversion rates are usually higher because the visitor thinks this is part of the product and they are getting it FREE!

              Also, If you will notice the top right corner of the sales letter example, I have a peel-ad that when click takes the visitor to a squeeze page for a 7-day eCourse.

              The opt-in form on the squeeze page for the 7-day eCourse is also in an iframe and delivers a similar thank you message the tell the visitor to close that page to continue where they left off.

              So, when the visitor closes that eCourse squeeze page, they are right back at the beginning of the sales letter, which is where they were when they opted into the eCourse.

              Both of these methods together work better than a squeeze page that can stop a big portion of your visitors from getting to the sales letter.

              This combines 2 steps into one and your visitors do not have the feeling of being squeezed.

              This is the code I use on the sales letter for my iframe with the opt-in form...

              <code><iframe src="http://bestwaytostart.com/iframeform_2.html" width=375 height=275 marginheight=0 marginwidth=0 frameborder=0 scrolling="No" name="I1"></iframe></code>

              My autoresponder redirects to an html page that is the same width and height as the iframe and contains the thank you message I want to say but must fit in the iframe.

              I hope this has been helpful,
              Steve Yakim
              Yes sur, downsell is probably a good technique, but I don't use this techique because I prefer to catch the email adress at first (on squeeze page) and after if the visitor exit the page, he can leave immédiatly.

              But you're right Steve !! It's probably not the good solution to make more money

              Friendly,
              Cédric
              {{ DiscussionBoard.errors[8920990].message }}
  • Profile picture of the author idlplumb
    Thank you - very quick and easy to understand explanation of a sales funnel!
    {{ DiscussionBoard.errors[8918566].message }}
  • Profile picture of the author CedricHarel
    Hi,
    Yes sur there is many other funnel page, but this is a simple funnel.
    It's easy to create when you're beginner.
    {{ DiscussionBoard.errors[8919066].message }}
    • Profile picture of the author CedricHarel
      If you're interessed I will develop the other parts
      {{ DiscussionBoard.errors[8919386].message }}
  • Profile picture of the author Johnny1975
    If you have something extra to offer, I would say inbetween 3 and 4, give them something for free that they weren't expecting. A bonus to 3. I got that from Daniel Priestly in the Entrepreneur Revolution.
    Signature

    The Smart Man's Dating Checklist : What to Look for when Seeking a Good Woman :

    http://www.amazon.com/dp/B00K5ZHTCW

    {{ DiscussionBoard.errors[8919918].message }}
  • Profile picture of the author dmarseller
    Good sales funnel. Personally I like to find monthly subscription products to promote at the back end and it's going really well. Hope it helps


    Cheers!
    Signature


    {{ DiscussionBoard.errors[8920023].message }}
    • Profile picture of the author CedricHarel
      Originally Posted by dmarseller View Post

      Good sales funnel. Personally I like to find monthly subscription products to promote at the back end and it's going really well. Hope it helps


      Cheers!
      Thanks Diego,
      monthly subscription product is a very good thing.

      I wanted to give a simple funnel
      But in an other thread I will give probably a more great funnel.

      best regards,
      Cedric
      {{ DiscussionBoard.errors[8920995].message }}
  • Profile picture of the author Zeus66
    This is a very valuable thread. Good comments all around!

    I'll just add that I think too many let the funnel idea become an obstacle. They hold off on putting out a solid product because they can't come up with an upsell, or they think they HAVE to come up with one. They help, but they are not essential in every instance.

    The other point I think is important here is that "sales funnel" has been kind of morphed in peoples' minds to mean just a point-of-purchase funnel (where you ask customers to buy it all at the same time).

    As John McCabe alluded to above, sometimes that doesn't make sense. If you sell someone some new info about making money, for example, and then immediately hit them with an offer to be coached, sure, you might sell a few. But it's premature and might make your initial offer appear to be lacking something. Work on them to join coaching or anything higher ticket like that on the back end (from your list), after they've had time to digest your front end offer and ask you any questions about it.

    I try to make my funnels small (one upsell, one downsell or 2 upsells at most). I think it's important to walk that line between value and annoyance in the buying process.

    Also, I find that an upsell that complements but does not give the impression that it's required to actually do what I show in the front end product works best. A good example is teaching some "how to" in the main product, then upselling videos that walk buyers through that process. Some people learn better by seeing it done vs. just reading about it. In this case, the upsell isn't new info... it's just a different mode of learning the same info. That can do really well as an upsell and not upset anyone.

    John
    {{ DiscussionBoard.errors[8921714].message }}
  • Profile picture of the author RogueOne
    The downsell gives you an additional shot to make a sale.
    Really?

    Remember the "Butterfly marketing" sites? I ran a bunch of traffic to three separate ones in "09." The result was that I got a bunch of emails from people who were not impressed with me "begging."

    I kind of felt that way myself and since then I have never even considered a down-sell.

    I guess it depends on your target market.
    Signature
    Get Off The Warrior Forum Now & Don't Come Back If You Want To Succeed!
    All The Real Marketers Are Gone. There's Nothing Left But Weak, Sniveling Wanna-Bees!
    {{ DiscussionBoard.errors[8921728].message }}
  • Profile picture of the author Zeus66
    Re: downsells, as with most other things, it's about the logical flow of your sales funnel. It stands to reason that at least some of those who turn down your upsell might find the price to be the only real barrier. So, a downsell that offers a short trial period for a lot less is smart. You get a person just as interested, but lacking the funds at that moment. If they are impressed enough by your content, they'll find a way to come up with the additional funds to retain their membership/access to the content.

    I think those who feel it constitutes "begging" or desperation are in the tiny minority, but that's just my opinion.
    {{ DiscussionBoard.errors[8921809].message }}
  • Profile picture of the author adventurepaul
    I like this video by Eben Pagan about "Moving your Free line" and basically offering more value at the beginning of your funnel than ever before.


    Because I agree that folks are becoming familiar with the typical "upsell upsell" funnel and wanting more value at the beginning. Personally I wouldn't try and mold your value/products/services into a standard funnel, but rather build a funnel around my particular value.
    Signature
    Like what I said? Visit WorkFromSomewhere.com where I teach by example how to build a profitable online presence through full disclosure and transparency with regards to my traffic, income, and marketing strategies.
    {{ DiscussionBoard.errors[8922523].message }}

Trending Topics