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A Few Large Sales Or Many Small Sales - Your Preference?

by Richard N Adams
14 replies
I got thinking the other day about how some businesses sell a smaller number of high priced items (car dealers for example) while others sell loads of cheaper items (like a supermarket).

I don't think there's any right or wrong answer but I'm fascinated on which model you prefer as an online entrepreneur?

I tend to prefer a larger number of smaller sales myself because it can make monthly income more predictable. With fewer, larger sales just one or two sales can make or break your results that month.

Opinions?

All the best,
Richard
#large #preference #sales #small
  • Profile picture of the author Droopy Dawg
    Do both... there are niches out there that has soem high-ticket products that offer a small % on sales, but if someone is going to offer a 5% commission on a $20K product... 1 set would net $1K (if my math works).
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  • Profile picture of the author David Raybould
    Droopy's right...

    Do both.

    If you're selling small stuff, you should
    be upselling bigger stuff as you go.

    The advantage of starting small is that
    you get a larger amount of people on
    your buyer's list.

    Sure, less and less buy as the prices go
    up, but you've still got the smaller priced
    items to fill up the funnel with prospects.

    -David Raybould
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    • Profile picture of the author JohnMcCabe
      Score another vote for both...

      That said, if I have to choose one or the other, I'll take the one that gives me the best return over time, on both time and money invested.
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  • Profile picture of the author oleskool
    True both are good but....

    When you look at time equals money you decide which you can get for the shortest amount of time invested.
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  • Profile picture of the author pede
    I personally prefer to mix it up. But remember, the more smaller ones, the more buyers on your list.

    John
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  • Profile picture of the author Tyrus Antas
    It depends. I prefer a larger costumer base but if it comes at the expense of support issues I'd prefer fewer larges sales.

    Tyrus
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  • Profile picture of the author MR.MOE
    Ill take both...

    But I think having more many small sales shows that your site has potential and that it will only get better while having a few sales at a high price you never really now

    Mr.Moe
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  • Profile picture of the author TheRealDomainer
    Both.

    Stare small with small sales and progress into few large sales
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  • Profile picture of the author Jay Greathouse
    this is backward, ask what your market wants

    personally, I'd prefer to sell loads of high price items
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  • Profile picture of the author MichaelHiles
    I agree with doing both. All major companies have products in various price points.

    From an administrative standpoint, it's much cheaper and more efficient to have fewer customers paying more money.

    But the drawback is the lack of diversification of the customer base, and losing one represents a more substantial percentage loss of revenue.
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  • Profile picture of the author indigo
    I thinks it's more important to build a reliable, predictable, and scalable flow of sales, not to rely on sudden big sales. If sales go steadily then you can try increase the average sale amount and to plug new products into the channel.
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  • Profile picture of the author bgmacaw
    Originally Posted by Richard N Adams View Post

    I got thinking the other day about how some businesses sell a smaller number of high priced items (car dealers for example) while others sell loads of cheaper items (like a supermarket).
    Who's business is failing right now? Car dealers.

    Who's business is booming right now? Wal-Mart.
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  • Profile picture of the author Clint
    if were to me how dabble in both (which I do) until youfind something that works for you. You make a lot of small sales were below the list. Or you can make a buzz in the community and build up your list. There are many things you learn in both strategies.

    Good luck
    Clint
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