PPV Tool for finding keywords and target links

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I wanted to see what tool everybody uses for finding the target demographics for a cpa offer in order to find the keywords and modify the landing page to convert. A tool that used to do this but doesn't anymore was the google keyword tool.

What tool do you use for finding demographics other than Alexa and Quantcast that most times do not give that much information?

Also what tool do you use to find keywords and target links that already link to the offer page and propably will convert more than just finding random urls to plug into the PPV campaign?
#cpa #finding #keywords #links #ppv #target #tool

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