mailing list content. is it a good idea recycling website content?

11 replies
Hello,

I'd like to carry out this survey: in your opinion and experience, is it a good idea to send to new subscribers some content based on old posts? I ask this because I have some nice old posts buried and hidden by new posts, and I'd like to propose this to my new subscribers in a autoresponders serie, to be sure they don't miss valuable content. On the other hand if users, before subscribing, already saw the old posts (landing on that specific page, or searching in the depths of my website) maybe would be annoyed by this redundancy, or not?
thank you.
#content #good #idea #list #mailing #recycling #website
  • Profile picture of the author MikeFranks
    Originally Posted by JohnColtrane View Post

    Hello,

    I'd like to carry out this survey: in your opinion and experience, is it a good idea to send to new subscribers some content based on old posts? I ask this because I have some nice old posts buried and hidden by new post, and I'd like to propose this to my new subscribers in a autoresponders serie, to be sure they don't miss valuable content. On the other hand if users, before subscribing, already saw the old posts (landing on that specific page, or searching in the depths of my website) maybe would be annoyed by this redundancy, or not?
    thank you.
    If you don't want to send old posts, you can link an old post in your blog? E.g. If you liked this post check ....... etc?
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  • Profile picture of the author EveGood
    It's a perfectly valid way to engage your list. I like to share an excerpt, discuss new thoughts about the topic and include a link to the original post.
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  • Profile picture of the author davidaclark
    Yes, it is not a problem as very few members will have read the original posts. However, why don't you rewrite some of the posts, it is very easy to do. Open an old post in your wordprocessor and change all the text to say red or blue. Just go through the post and change each line as you go changing them to back to black text as the rewritten line is finished. It is very quick to do this.
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    • Profile picture of the author JohnMcCabe
      Originally Posted by davidaclark View Post

      Yes, it is not a problem as very few members will have read the original posts. However, why don't you rewrite some of the posts, it is very easy to do. Open an old post in your word processor and change all the text to say red or blue. Just go through the post and change each line as you go changing them to back to black text as the rewritten line is finished. It is very quick to do this.
      Why would someone want to do this for an email? I can understand if someone is still afraid of the "duplicate content" bogeyman rewriting (manually spinning, really) old content, but for an email?

      Unless it's an intentional series, I would mix in fresh content, though. Too much "blast from the past", and people will wonder if you've done anything recent, whether they've already seen the blog post or not.
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  • Profile picture of the author ErinWalsh
    You could always rewrite your old post and them send them to your subscibers, so that they would be current and relevant.
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  • Profile picture of the author Sarevok
    Absolutely it's a good idea.

    I could rant and rave why it is...

    But here's my criteria:

    Keep using your BEST content as much as you can... Until it no longer garners a positive (or profitable) response.

    When you have some GENIUS content? Pimp the hell out of it.

    Just my $.02...
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  • Profile picture of the author CTWilliamson
    Yes, It's ok but I would change the title and maybe rewrite some of the content a little.
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  • Profile picture of the author JohnColtrane
    thank you everybody for yours points of view
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  • Considering that the posts are relatively old - Your older subscribers won't remember it that well as people tend to forget things more often than not.
    If the posts are as good as you say, your subscribers would love to re-read them. I know I would read a previously read report based on its quality.
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    • Profile picture of the author Rene Frydson
      I am also struggling a little with mailing content.
      I don't have a blog (I have considered starting one, yes), but Im not sure how to contact my list. I've seen some places that giving away free stuff to the list often is very effective to get the open and click through rates up.

      What are your strategies when contacting your list? Or more specifically: How do you structure your follow up sequence? It's not the best way to promote something in every email right?
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      • Profile picture of the author JohnColtrane
        Originally Posted by Rene Frydson View Post

        I am also struggling a little with mailing content.
        I don't have a blog (I have considered starting one, yes), but Im not sure how to contact my list. I've seen some places that giving away free stuff to the list often is very effective to get the open and click through rates up.

        What are your strategies when contacting your list? Or more specifically: How do you structure your follow up sequence? It's not the best way to promote something in every email right?
        yes, for me this pattern worked:

        1 - create something to give away after regitration (ebooks, report, infographics, and the like)
        2 - start autoresponders series, with useful an valuable content
        3 - after 5 content emails, propose an offer
        4 - other 5 content emails
        5 - offer

        sometime you can send a broadcast email to all your list, if you have a new post, important news, and so on

        my 2 cents
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