Re-Creating Content From Other Peoples' Material

36 replies
I'm looking for opinions on the matter.

1.) How this can be done ethically
2.) How to give credit when credit is due
3.) How to leverage the newly created content for lead generation

Everybody has ideas and nobodies ideas are necessarily wrong I just want to hear what you all think.

To Your Success,
Evan C. Bang
#content #material #peoples #recreating
  • Profile picture of the author laurencewins
    Do you mean rewriting other people's material?
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    • Profile picture of the author dana67
      It's really best to be original and create your own content (in my opinion). You don't want to get nailed by a search engine for duplicate content.
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  • Profile picture of the author Assignmentwriter
    It is called content spinning make it original
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    • Profile picture of the author Dennis Gaskill
      Originally Posted by Assignmentwriter View Post

      It is called content spinning make it original
      I'm not a lawyer, however...

      From a legal perspective, creating a work from someone else's work is called creating a derivative work. You need the copyright holders permission to do it or, if caught, you could face substantial legal issues.
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      Just when you think you've got it all figured out, someone changes the rules.

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      • Profile picture of the author Alexa Smith
        Banned
        Originally Posted by Dennis Gaskill View Post

        From a legal perspective, creating a work from someone else's work is called creating a derivative work. You need the copyright holders permission to do it or, if caught, you could face substantial legal issues.
        This.

        Also: never spin articles (not other people's, which is illegal; and not your own, which isn't illegal but is futile and silly).

        Spinning is based on a fundamental misunderstanding.

        It's a "solution to a problem that doesn't actually exist".

        A solution of benefit only to people selling spinning software and services.

        "Spinning" is without value. It can damage your business, but it can't help you. Everyone who actually makes a living from article marketing (rather than from supplying spinning software or services) says the same things about spinning. And there are reasons for that.

        The whole thing is based on a fallacy, and a misunderstanding about what "duplicate content" and "syndicated content" mean and signify.

        The value of a backlink doesn't depend on whether the content to which it's attached is "unique" or "previously published": it depends on many other things, but that isn't one of them, and Google says so openly.

        For people open-minded enough to read them, the following six items explain much more, at greater length and in greater detail.
        • this post explains the benefits of spinning
        • the first half (or so) of this thread contains a good discussion of what you can gain from spinning articles
        • the advice on this subject given by so many people throughout most of this thread has been really helpful to many people here
        • on the meaning and significance of "duplicate content", in this context, this little post from expert article marketer Anne Pottinger includes direct quotations from Google's WebMaster Central Blog on the subject (not easy to find a more authoritative source than that!)
        • this little article is also a very useful and accurate explanation of the subject
        • this post, and its links, explain in detail the closely related subject of how article directories really work and why they exist
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  • Profile picture of the author craighakwins
    You can buy a service, a spin rewriter. You can just get articles from article directories and just spin them for your own content. About 90% original or more.
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    • Profile picture of the author Taniwha
      Originally Posted by craighakwins View Post

      You can buy a service, a spin rewriter. You can just get articles from article directories and just spin them for your own content. About 90% original or more.
      90% original, 100% for the search engines, 0% for HUMAN consumption.
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  • Profile picture of the author Global Content Services
    Banned
    You can go ahead and rewrite the material using the thoughts translated into your own words. Add your own original content to give it a different twist. For me, this is okay as long as you are not rewriting everything word after word.

    Is that morally wrong? I don't think so.

    Aren't math books the same in content but written in different ways?
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  • Profile picture of the author IrisMKH
    *Quietly hijacking the thread with a related question*
    A few months back I stumbled upon someone who had copy pasted my Facebook status updates and used those as is (without rewriting or credit) as his blog post introductions.
    Not really concerned about it - it's just some Facebook statuses and the blog seems abandoned - but I am curious whether this is breaking copyright law? Or does that not apply to a Facebook update of just a few sentences?

    But now back to the OP,
    "Re-Creating Content From Other Peoples' Material"
    This is kinda what I'm doing at school when writing papers...
    I read a thesis or two, a few books and articles and then write my own stuff. Solid facts need no citation, literal quotes need to be indicated as such and information provided by a certain author needs to be credited (e.g. possible interpretation of provided data).
    For papers you need to list your sources, I think this can add value to your readers online too. There are some sites that I love reading because they cite studies and such, so I know their content has a solid foundation. That probably won't appeal to every reader of course, just my opinion...
    Have no clue about 3) either But maybe this is helpful...
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    • Profile picture of the author HeySal
      Originally Posted by IrisMKH View Post

      *Quietly hijacking the thread with a related question*
      A few months back I stumbled upon someone who had copy pasted my Facebook status updates and used those as is (without rewriting or credit) as his blog post introductions.
      Not really concerned about it - it's just some Facebook statuses and the blog seems abandoned - but I am curious whether this is breaking copyright law? Or does that not apply to a Facebook update of just a few sentences?

      But now back to the OP,
      "Re-Creating Content From Other Peoples' Material"
      This is kinda what I'm doing at school when writing papers...
      I read a thesis or two, a few books and articles and then write my own stuff. Solid facts need no citation, literal quotes need to be indicated as such and information provided by a certain author needs to be credited (e.g. possible interpretation of provided data).
      For papers you need to list your sources, I think this can add value to your readers online too. There are some sites that I love reading because they cite studies and such, so I know their content has a solid foundation. That probably won't appeal to every reader of course, just my opinion...
      Have no clue about 3) either But maybe this is helpful...
      There's quite a difference between thoroughly researching a subject then synthesizing the material to use to make your own points about a subject. The people that are talking about just re-writing someone else's articles are not business people. They aren't going to make products that are anything else but rehash. There is nothing intellectual required to lift someone else's material and rewrite it. Doing so runs between unethical and illegal, and I would hope that when listening to someone argue that rewriting someone else's work recognizes it as "cheating" just as surely as if they were rewriting someone else's answers on a test. I'd never even think of doing business with someone with no more ethics or brains than to think this BS is actually a "business method".

      Since anything put on facebook can be shared, I'm not sure it would qualify as "copyrighted" material - but to lift someone's posts and put them anywhere online as your own is definitely unethical. If someone can't cut thinking deeply enough to form their own ideas and opinions, articles, and posts and aren't honorable enough to be business men and women and BUY the content - they need to go back to what they are suited for.........like flipping hamburgers.
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      • Profile picture of the author IrisMKH
        Originally Posted by HeySal View Post

        The people that are talking about just re-writing someone else's articles are not business people. They aren't going to make products that are anything else but rehash.
        Yeah, realised that after posting and felt a bit stupid.

        Originally Posted by HeySal View Post

        Since anything put on facebook can be shared, I'm not sure it would qualify as "copyrighted" material - but to lift someone's posts and put them anywhere online as your own is definitely unethical. If someone can't cut thinking deeply enough to form their own ideas and opinions, articles, and posts and aren't honorable enough to be business men and women and BUY the content - they need to go back to what they are suited for.........like flipping hamburgers.
        Can't do anything but agreeing here. Thanks for the input~

        Iris
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      • Profile picture of the author JohnMcCabe
        Originally Posted by HeySal View Post

        Since anything put on facebook can be shared, I'm not sure it would qualify as "copyrighted" material - but to lift someone's posts and put them anywhere online as your own is definitely unethical. If someone can't cut thinking deeply enough to form their own ideas and opinions, articles, and posts and aren't honorable enough to be business men and women and BUY the content - they need to go back to what they are suited for.........like flipping hamburgers.
        According to FB's help page:

        Do I retain the copyright and other legal rights to material I upload to Facebook?
        Yes, you retain the copyright to your content. When you upload your content, you grant us a license to use and display that content. For more information please visit our Statement of Rights and Responsibilities, which contains information about intellectual property, as well as your privileges and responsibilities as a Facebook user.
        Beyond that, I agree with everything you said...
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      • Profile picture of the author ForumGuru
        Banned
        Originally Posted by HeySal View Post

        Since anything put on facebook can be shared, I'm not sure it would qualify as "copyrighted" material
        Hi Sal,

        As John stated when he posted the excerpt from Facebook's ToS --> copyright does still exist with the original copyright holder when content is posted to Facebook. Is a lot of stuff posted to facebook meant to be shared? Sure it is.. Is a lot of the stuff posted to facebook pirated? Sure it is... Is a lot of the stuff posted on facebook used under fair use doctrine? Sure it is... Do I give up my copyright when I post to Facebook? Heck no...

        As you well know almost everything on the net can be "shared". Is all of that sharing done legally? Of course not. People have been sharing, stealing and re-posting my photos on the web since 2002...and I still own the copyright on all of those "shared" photos. Do I send an invoice or a take down notice on every one of my images that I find that has been "shared"? Of course not...but I do take action when I feel it is necessary.

        Cheers

        -don
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  • Profile picture of the author gcbmark20
    Hi,

    It's far better to create something from your own experiences and add more
    value and better what you've learned from a particular method you've tried in
    the past.

    So for example if you wanted to learn how to create your own sales copy but
    didn't know how and you learned using someones training and after a period of
    time you got good at it and then learned that you could now teach these new
    experiences and know how but also make your trainings...

    ...A lot better due to the fact of what you've learned having experienced first
    hand what works and what doesn't then you now have something that has
    a lot of value you could offer to others in terms of a training product that you
    could sell.
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  • Profile picture of the author Kurt
    A good method is to create content such as "The 10 Best Resources for Training Your Dog How to Sit".

    Write a short review about each of a few sentences, include a short quote and a link to the resource. Also include an embedded Youtube video or two along with a short description/review for each.

    Go to Fiverr and get an award image made up. Contact the owner of each resource and tell them their article or video made your "Top 10" list and give them a code for the award so they can add it to their website. Include a link to your own site in the award so you get a link.

    People are much more likely to link to an award that says they are the "Best" than they are so simply give out a link.
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    • Profile picture of the author barbling
      Originally Posted by Kurt View Post

      ...
      Go to Fiverr and get an award image made up. Contact the owner of each resource and tell them their article or video made your "Top 10" list and give them a code for the award so they can add it to their website. Include a link to your own site in the award so you get a link.

      People are much more likely to link to an award that says they are the "Best" than they are so simply give out a link.
      Gold there folks.

      I've been doing that off and on since the early 2000s:

      JobCircle.com Continues Revenue Growth -- re> WEST CHESTER, Pa., July 11 /PRNewswire/ --

      mentions my Deemed Tops! award back during my Internet recruiting training days:
      "Other honors include the Barbara Ling "Deemed Tops" award, recognition by top
      experts in the recruiting industry, and the 2000 Techie Award for its impact
      on technology recruiting in the greater Philadelphia region by the Delaware
      Valley Technical Recruiter's Network (DVTRN)."

      Wise man is Kurt.
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      • Profile picture of the author Kurt
        Originally Posted by barbling View Post

        Gold there folks.

        I've been doing that off and on since the early 2000s:

        JobCircle.com Continues Revenue Growth -- re> WEST CHESTER, Pa., July 11 /PRNewswire/ --

        mentions my Deemed Tops! award back during my Internet recruiting training days:
        "Other honors include the Barbara Ling "Deemed Tops" award, recognition by top
        experts in the recruiting industry, and the 2000 Techie Award for its impact
        on technology recruiting in the greater Philadelphia region by the Delaware
        Valley Technical Recruiter's Network (DVTRN)."

        Wise man is Kurt.
        Thanks Barb...

        Yep, giving an award is a very under-used strategy and one I should do more myself, as it's a content development technique with a built-in marketing strategy too. You get targeted links for direct traffic as well as SEO. Basically, it's quality content curation plus linking.

        Of course not everyone will add your award to their page, but giving an award is still one of the most effective ways to get a quality link.
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  • Profile picture of the author JensSteyaert
    I beleive the only ethical way to go about using content from other people is curating the content and adding your own opinion to it.

    Just add a link back to the author and the article source and you should be fine, big news sites do it all the time
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  • Profile picture of the author digitalsapien
    If you are up to quality content, article spinner is never an option. Article Spinners produce low quality articles. The best thing to do if you want to rewrite articles from other people is do it manually. I don't think there is something wrong with rewriting ideas.
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  • Profile picture of the author Janice Sperry
    Originally Posted by evanbang View Post

    Everybody has ideas and nobodies ideas are necessarily wrong...
    Sorry but you need to correct your thinking on this point. Some ideas are definitely wrong legally and/or ethically, especially on the topic of this thread.
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  • Profile picture of the author mikesdebp
    If you want to do this ethically, there's nothing wrong with taking a few ideas from other articles and then write a new one. I've used article writers - give them the outline to create an original version.

    You don't have to look too closely to realize that a fantastic amount of stuff out there (Internet, & TV) is just 're-packaged' from previous content
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  • Profile picture of the author jrigdon73
    If you're going to follow the basic rules of journalism, you should use original source material (press releases, interviews) whenever possible and there sources should be cited -- ie. "according to a Google press release..." You could use secondary sources (Associated Press, NY Times), but doing so is considered less valuable than using an original source. Never copy any source verbatim.
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  • Profile picture of the author manishak
    Never rewrite the content. Always research nicely. Once you have researched and know the subject well, go ahead and write it in your own words the way you feel about it. And if you are writing for a client, you need to incorporate his or her specs too. Also never write on subjects you are not comfortable about.

    Rehashing the content is one thing I just dislike!

    Always give credits to the original writers if you are mentioning their work. Whenever I see my articles getting republished without my prior consent, I feel terrible. If people are using my content blatantly, at least they can give me some credit.

    Article spinning is unthinkable! Who invented it?!!
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  • Profile picture of the author Prashant_W
    Here's, in a nutshell, what I did sometime ago.

    If I came across an article that had a nugget or 2, I'd dwell deeper into that topic. Look for various, often similar, but sometimes differentiated, interpretations of a particular idea.

    I'd organize them (on a word file), and in accordance develop my own "spin" on the issue raised. And to place safe, I'd cite the "original" source. I put it in quotes, because realistically speaking, it can be tough to dissect an idea and genuinely pinpoint it's origins.

    Either way, there isn't anything wrong with citing another source. If anything, it symbolizes credibility (i.e. you're not making stuff up) and honesty (you're not claiming to be originator).

    Perhaps you could think of it as such. Crediting an author(s) presupposes some positivity in relation to being ethical. This in turn should (and not would, because very little is 100% absolute, especially in marketing) put you in a strong position to leverage said content for lead generation.

    Reason being, such honesty can be refreshing. It's a stepping stone towards building trust. Which, while a tremendous challenge, is completely necessary.
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    • Profile picture of the author JohnMcCabe
      Here's another take on giving credit where credit is due.

      Too many people seem to think that allowing for the possibility that someone else might have something to offer on a subject somehow weakens their own authority.

      If you do it properly, the exact opposite can be true.

      By acknowledging and commenting on the output of a noted expert, you subtly put yourself on the same plane, as someone with the gravitas to evaluate this other expert's findings or position.

      Giving credit where due isn't just the right thing to do, both legally and ethically. It can also be the smart thing to do.
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  • Profile picture of the author talfighel
    It is a bad idea to copy other people's content.

    You can take a look at their stuff and get ideas but never copy and never allow any software to re-write this content for you.

    You want to be original.
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  • Profile picture of the author Romina82
    What I have found useful, and works for me is the following:

    - using synonyms and changing the sentences to keep the meaning but rewrite in my own words.
    - important to research to expand on the topic in question
    - try to read a book on the subject ( I know it's not as easy as you wish for) but by injecting fresh material you can make the content more usable for others, which I guess it's the end goal of every writing assignment.
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  • Profile picture of the author ptcrefko
    Ask permission to the owner and give him/her credits or add resource link to the original owner. If they don't want you to use it, then find another one. That's simple.
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  • Profile picture of the author ssparks81
    I would suggest rewriting the content completely in your own words. Go paragraph by paragraph. You should never copy someone's material completely. You want to make sure it is at least 80% unique with your own thoughts and perspective.
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  • Profile picture of the author cyberzolo
    That is content spinning is it is best to write YOUR own content. It helps you stay away from being penalized for duplicate content.
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  • Profile picture of the author absolutelee
    Sure, we all have to learn somehow. Reinventing the wheel is stupid. Having said that, I'm not advocating out and out copying. Look it, people who write Calculus text books for a living didn't invent Calculus.
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  • Profile picture of the author BradVert2013
    Originally Posted by evanbang View Post

    I'm looking for opinions on the matter.

    1.) How this can be done ethically
    2.) How to give credit when credit is due
    3.) How to leverage the newly created content for lead generation

    Everybody has ideas and nobodies ideas are necessarily wrong I just want to hear what you all think.

    To Your Success,
    Evan C. Bang
    Why not create something original to begin with? Then you won't have to worry about any of the above questions.
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  • Profile picture of the author guitarizma
    Banned
    Originally Posted by evanbang View Post

    I'm looking for opinions on the matter.

    1.) How this can be done ethically
    2.) How to give credit when credit is due
    3.) How to leverage the newly created content for lead generation

    Everybody has ideas and nobodies ideas are necessarily wrong I just want to hear what you all think.

    To Your Success,
    Evan C. Bang
    Ideas aren't "created". I guess the theory of "matter isn't created, it just gets transformed applies here too. Just about everyone knows how to build lists using solo ads and then make money selling a main product and OTOs - but there are hundreds of WSOs on the exact same subject and they are very similar to each other. That doesn't mean all of them are copyright stuff!

    Just make sure your idea isn't a word by word copy of something and doesn't look like a "rewrite". if you can dodge those two, you'll create original ideas.
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  • Profile picture of the author butters
    Content should never be copied but using other peoples work as a reference and correctly citing them in your text is not a problem. Realistically you are not going to come up with a 100% original article, I would even hesitate to say its impossible. Some of your work will be previously written by someone else, just the wording will be different. Lets look how scientific papers are published, first they write out the hypothesis of what they think will happen in their experiment. Next the introduction (Forget the abstract), the introduction is an outline of the history behind the techniques used, outlines the goals of the experiment, past experiments etc… The authors of the articles who originally published that content are then credited in the references. This allows for a few things to happen, the author of the original content gets the correct accreditation; It gives your article validity and authority since you are using work which is already published; It becomes more trustworthy to other readers since you are not claiming it to all be your own. From there they go on to talk about your method, results and conclusion.

    Realistically you will not do an experiment with correct data but lets say you do, lets say you take your analytical traffic data, compare it with some epidemiological data. This is where you make your article “Unique”, this is your data, its your evidence, its been published in a way which is easily readable. The method will outline what you have done to the T. This means that anyone should be able to take your method, do “exactly” what you did and achieve your results, this allows for your results to be validated by the community. By having other able to achieve what you did you essentially give yourself social creditability. Now you hit your conclusion, you compare your data with others and discuss what went right or wrong, you accept your hypothesis or reject it based on your results.

    So how do we transfer these skills to actually real world marketing? Well you write an article where multiple “RELIABLE” sources have already published. You will then reference them sources within the article or at the bottom of the article. You will then add your opinions based on your own evidence or experience and compare it against already published material. Then you can easily draw a conclusion up to the article stating what you believed based on facts or experiences.

    Don’t be afraid to give credit where credit is due, if done right it gives your article a lot more authority then just an article on a page.

    That’s how you write a credible article.
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  • Profile picture of the author Adrianhenry
    create your own content or curate other peoples content and provide your own opinions. I feel everything in between is very grey and has lots of potential pitfalls so id steer clear
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  • Profile picture of the author WebOutGateway
    If you are looking after a success story of yours, then don't spin. Do your original work. But for me at first, you try to read more articles online to get a juice for your next content. If there is something that you really wanted to quote in your post, then do it properly.

    Expand one's idea, research more, do it your own, then if necessary CREDIT.
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