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Designing First Sales Page

by Alex Antoniazzi
7 replies
I wanted to get opinions on this. I'm writing a sale page to sell my training course. I have a squeeze page where I give away 8 free videos in order to get peoples emails. I feel like the videos, and based from feedback, are really good and get people interested.

My question is when writing the sales page, should I include a link to sign up for those free videos on it so people can view them then be more likely to buy? Or is that not good to have a free offer on the sales page?
#designing #page #sales
  • Profile picture of the author crouchingwayne
    Could you embed a video on the page? I wouldn't want to draw people away from the page, but giving free content on the page would be OK I'd imagine?
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  • Profile picture of the author JaysonH
    Originally Posted by Alexbrightdog View Post

    I wanted to get opinions on this. I'm writing a sale page to sell my training course. I have a squeeze page where I give away 8 free videos in order to get peoples emails. I feel like the videos, and based from feedback, are really good and get people interested.

    My question is when writing the sales page, should I include a link to sign up for those free videos on it so people can view them then be more likely to buy? Or is that not good to have a free offer on the sales page?
    I think you have the right idea, but personally I would sequence your videos into an email auto responder giving them one video a day so they don't get overwhelmed.

    At the end of each video put something like "If you liked this information you'll really like my course on....." and put a link to your sales page under the video.

    To answer your question, I wouldn't send people away from your sales page to more free content. Do something like this.

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  • Profile picture of the author ceenote100
    I would include just one video on the page and after they optin you can email the rest one at a time. You don't want to hit them with everything all at once unless they were buying them.
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  • Profile picture of the author ABN
    From experience, you don't want to include things on your sales page to distract the sale.

    You might try showing a video with an exit attempt and include optin form for them to view the rest. Doing that along with a separate landing page doing the same thing as the exit page would be good. And include the flow mentioned above by JaysonH.

    Good luck!
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  • Profile picture of the author Alex Antoniazzi
    Thats a great idea about one video per email, never thought of that
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  • Profile picture of the author jdjenkins
    You could try a short video clip on the page - just a snippet to give people an idea of what the main videos are like. Then send the rest via email follow-ups, as the others here have already said,

    cheers,

    Jon.
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  • Profile picture of the author Randall Magwood
    I would just lead them to the squeeze page, and then sell to them after you have their email - and just continue to send them helpful info. But i wouldn't put a link/free offer on the sales page.
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