Video Sales Letters

Many Warriors seem to find that they're not.

As this very recent thread (among many others) illustrates: http://www.warriorforum.com/main-int...ml#post9371237

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Thank you so much for your answer Alexa. I think that the user has to have the option to skip the video to a written sales page if they want to. But you have to test if your audience likes video or they are old fashioned about it.

What do you think about that?

Hi,

There are a lot of other factors involved too that go towards your conversions.

1. The price of your product.

2. How well targeted your product is to suit peoples needs/desires/problems etc.

3. The traffic that sees your offer - (quality vs quantity how targeted it is too).

4. How well written or presented your offer is.

And so many more!

So you could have the best sales video in the world on your sales page
but if you get everything else off target then you may find that your results
aren't what you expected.

This isn't to say they don't work.

Because they have worked for me and still continue to do so.

But it is because I've tested many other factors too on my pages to find
that winning formula.

TESTING can be fun and very interesting especially when you discover
something from your results that you never thought were even possible.

Pre-selling is critical for video sales page success.

When visitors come from a list they trust and they expect to see a video and are already sold on or anticipating some benefits of watching the video you have a much better chance of them watching the video to its conclusion.

I prefer a good video sales letter every time. If it's done professionally and is a little bit different, I think they can be a lot more effective than an old fashioned long sales letter.

In the internet marketing niche videos are the highest converting thing you can have done. They convert based on the testing of millions of clicks and many launches. Video converts people connect with it better

Done well, they definitely work. That's why Jeff Walker, Chalene Johnson, Don Wilson...all use them.
Which doesn't mean that you have to spend gazzilions of dollars to get them right.
A sharp idea, good structuring and some awareness of image and especially audio will go a LONG way to getting any video right.