the psychological effect of trusted brands....

7 replies
I have a question for everyone about the psychological effect of trusted brands.

So lets say you go to a site. It has a very popular trust seal on it. But you go to click on it and it's just the seal, not linking to it's proper verification. Would that hurt your brand or consumer trust or would it just be neutral? or negative?

Then what about this scenario. You're using a specific popular trust seal of some sort. one that the customer "was going to click on", with 100% certainty. However, you have some temporary bug on your site. So you don't bother removing the trust seal. And you don't remove it because in a few weeks you'll have it up and running again. Instead you provided some explanation as to why that specific thing wasn't working. Like "it's temporarily down and we're doing maintenance on it, please try one of our other options." Would that hurt your brand? Or would the popularity of the trusted brand still help you overall even if the main purpose of that trusted brand was not actually functional.

What are your thoughts?
#brands #effect #psychological #trusted
Avatar of Unregistered
  • Profile picture of the author Odahh
    well it depends.. is it a brand that people use because it is part of their identity ..or image they project to the world ..

    or are they using the brand because the trust allows them to be a bit lazy and save time when choosing to use a service ..if people clients have a range of options they can use instead..the risk is if either scenario makes the use another product ..instead of the product from the brand.. that product or service may end up being better ..and you can lose that customer for ever ..and risk having them move other business they do with your brand away from the brand to the competitor ..
    Signature

    "I just wanted a good job ,but i could not find a good job, So i do it myself"-Jack Ma

    {{ DiscussionBoard.errors[11488161].message }}
  • Profile picture of the author sgalla414
    I would say that I don't think you could trust a business that can't keep their links up to date. I feel as though if youre a trusted brand then you have the ability to keep things like this from happening. If you can't keep the link behind a Trusted Brand Seal then it makes your brand seem phony or cheap.
    {{ DiscussionBoard.errors[11515972].message }}
  • Profile picture of the author Daniel Evans
    Originally Posted by Nina Petrov View Post

    I have a question for everyone about the psychological effect of trusted brands.

    So lets say you go to a site. It has a very popular trust seal on it. But you go to click on it and it's just the seal, not linking to it's proper verification. Would that hurt your brand or consumer trust or would it just be neutral? or negative?

    It would hurt reputation like a blonde Swedish Nina......from China.

    The realists of the world don't need props.

    Stop faking it and disrespecting people with deception.
    {{ DiscussionBoard.errors[11515999].message }}
  • Profile picture of the author hardraysnight
    "Beanz Meanz Heinz".
    {{ DiscussionBoard.errors[11516029].message }}
    • Profile picture of the author sgalla414
      Originally Posted by hardraysnight View Post

      "Beanz Meanz Heinz".
      Forgive me, but ive never heard this before.. Can you elaborate what this actually means?
      {{ DiscussionBoard.errors[11516203].message }}
      • Profile picture of the author hardraysnight
        Originally Posted by sgalla414 View Post

        Forgive me, but ive never heard this before.. Can you elaborate what this actually means?
        it meanz beans means heinz
        {{ DiscussionBoard.errors[11516507].message }}
  • Profile picture of the author Declan O Flaherty
    Funny how you are talking about 'brand' (trust) while also talking about deception.

    Is your avatar an image of yourself?


    Unbelievable!
    Signature
    -----------------------------------
    SKINNYTACTICS
    Give Yourself 20 Minutes to Improve
    Your Business and Marketing IQ

    -----------------------------------
    {{ DiscussionBoard.errors[11519833].message }}
Avatar of Unregistered

Trending Topics