We are going to take a deeper look at 'desire', by using emotional triggers - the words and phrases that motivate your potential customers to take action, we can tap into 4 types of desire.
The purpose of this report is to provide you with a set of building blocks that will allow you to create your own unique copy.
As a marketer, I know that you like to think for yourself and make up your own mind about the best way to use this information in your niches so think of this as a set of paints that you can use to create your own unique picture.
But first let's take a look at some of the key emotional triggers that motivate customers.
We'll start by examining 4 areas of human desire.
It's a well known fact that people buy because they desire an end result or outcome.
They key word here is desire, and while making statements such as "we need to create desire in order to sell more" is true, what is less spoken about is the actual types of desire. That's right, there's not just one single form of desire that all marketing campaigns can tap into for profit.
Here I'll show you 4 types of desire that you can cherry pick from, for use in your own sales copy.
· The desire to Gain
· The desire to Save
· The desire to Be
· The desire to Do
As you can see these terms don't have much meaning without some additional explanation, so allow me to start at the beginning with the first type of desire, 'Gain'.
People will usually make a purchase based on want, rather than need. We, you and I, also do this. We lavish ourselves with gadgets, toys, cars, clothes, that we don't really need, but the desire to gain these possessions is so strong that it overthrows our rational thinking.
How you can apply and inspire the same motivation from your customer's works in exactly the same way.
So now let's find out what most people have the desire to gain:
· And Security
Acknowledgment of these desires are firmly in the conscious mind rather than subconscious mind.
Next we move onto the desire to prevent, aviod or save.
Again, people want to consciously save:
· And Embarrassment
The next type of desire is the desire 'to be something'.
These can include the desire to be:
· Recognized authorities
· "First" in line
· And Influential
Finally, people have the desire to 'do something'.
People often desire to:
· Satisfy curiosity
· Win affection
· Resist domination
· Express themselves
· Emulate the admirable
· Acquire or collect things
· And Improve themselves
By tapping into these types of desires you can increase sales dramatically.
If you know what people want, at an emotional level, it's easier to sell them what they want.
Remember, people spend more because of desire, and less on what they need.
By identifying which type of desire works best in your niche, and then promising to fulfil that desire, you will have a shortcut to increased rapport and maximise your sales as a result.
When combined with embedded commands, we can acknowledge and use our customers conscious desire to our advantage and motivate them to take action.
OK, thank you for checking out this report and I hope you've gained some fresh ideas here.