As internet marketers, it would seem like gaining respect and building trust is truly more important than being liked. But as I think more about this, it is also very important to be liked and have fun. Social Networks have become very popular and I think they are more based on people liking each other.
This is a very tough question and I would like to see your thoughts.
If I had to choose one... I'd probably pick respect. Respect seems deeper and will go a long ways. You could like somebody today and hate them tomorrow.