The Force Multiplier Effect
This is a military term that has been in use for some time. It describes the leverage possible with the support of adding an additional element or more to greatly increase the effectiveness of the fighting force under command.
What this means is say a particular technology like GPS enables a squad of rangers to attain the same results of a force seven times as large but without having the advantage of the Force Multiplier Effect of the GPS. In this case the multiplier effect is 'seven'.
Hence, as many ways you can think of to attack (enhance) your market, that is what should be done to effect this multiplier strategy. Funnel improvement, site landscape optimization, SEO, sales copy refreshment or any other sharpening of marketing tools that will enhance your sales is the approach; these are just a few examples of ways to enable the 'force multiplier effect' in your business.
The extra effort of employing the Force Multiplier Effect will peak your sales power by fine tuning your business model and adding sales to your site. The effect is worth the effort.
What this means is say a particular technology like GPS enables a squad of rangers to attain the same results of a force seven times as large but without having the advantage of the Force Multiplier Effect of the GPS. In this case the multiplier effect is 'seven'.
Hence, as many ways you can think of to attack (enhance) your market, that is what should be done to effect this multiplier strategy. Funnel improvement, site landscape optimization, SEO, sales copy refreshment or any other sharpening of marketing tools that will enhance your sales is the approach; these are just a few examples of ways to enable the 'force multiplier effect' in your business.
The extra effort of employing the Force Multiplier Effect will peak your sales power by fine tuning your business model and adding sales to your site. The effect is worth the effort.