Classified Advertising: 2 Types which crushed it for me and 1 that didn't
Just to be clear what a classified ad is.
It's what you find in newspapers, Yellow Pages, Craigslist, Kijiji
etc.
The media tell you where you place your ad.
The good thing about Classifieds ads, is the readers are already
looking to buy.
In the end I only used newspaper Classified Advertising because
they were the only profitable media for me.
So here's the 2 types of ads I ran when I had lawnmowing businesses.
1 Named the frustrations and guaranteed it would never happen.
If it would there was a penalty of $1,000 payable by me.
2 Client testimonials. They were put together in a way which had
the frustration experience and how it was resolved.
The one which wasn't successful was the one which offered
a free electric breadmaker.
Looking back why it didn't work was because the buyers wanted to know
they won't be let down again more than anything else. If I had of used
the breadmaker as the penalty payment, then it may of worked.
I got banned doing type 2 ads in my local newspaper classifieds
when running them years ago.
They couldn't handle the heat from complaints
by other contractors. No names were used.
The off-hand comment came from a client saying she had
been through 4 or 5 lawnmowing contractors to get a good one, me.
The ad was her comment plus my phone number.
Even top contractors were implicated,
which of course pretty much rendered all the other ads
in my classification useless.
Best,
The Classified E. Vile
It's what you find in newspapers, Yellow Pages, Craigslist, Kijiji
etc.
The media tell you where you place your ad.
The good thing about Classifieds ads, is the readers are already
looking to buy.
In the end I only used newspaper Classified Advertising because
they were the only profitable media for me.
So here's the 2 types of ads I ran when I had lawnmowing businesses.
1 Named the frustrations and guaranteed it would never happen.
If it would there was a penalty of $1,000 payable by me.
2 Client testimonials. They were put together in a way which had
the frustration experience and how it was resolved.
The one which wasn't successful was the one which offered
a free electric breadmaker.
Looking back why it didn't work was because the buyers wanted to know
they won't be let down again more than anything else. If I had of used
the breadmaker as the penalty payment, then it may of worked.
I got banned doing type 2 ads in my local newspaper classifieds
when running them years ago.
They couldn't handle the heat from complaints
by other contractors. No names were used.
The off-hand comment came from a client saying she had
been through 4 or 5 lawnmowing contractors to get a good one, me.
The ad was her comment plus my phone number.
Even top contractors were implicated,
which of course pretty much rendered all the other ads
in my classification useless.
Best,
The Classified E. Vile
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