Cold Call Script For PPC?

4 replies
Anybody have a cold call script they'd be willing to share for getting an audit on a businesses PPC campaign?
#call #cold #ppc #script
  • Profile picture of the author club20coaching
    I can see no one has replied..

    I would simply not look for a PPC script but a good introduction script that finds the needs of a company on the first call.

    Don't use a script for the 2cd call which will be your closing sales call.

    The very first script should just be finding people who are a good fit.

    Find a generic script that will get you trough the gate keeper and allow you to ask the right questions to your prospects.

    Have you heard of PPC?
    How would you rate you current marketing?
    If you had to change one thing about your current marketing strategy what would it be?
    What is your budget for marketing?
    If I could show you a way to increase your traffic by 75% and that traffic would be targeted to people who are looking for your services/product would you be interested in learning more?

    don't ever try to get a sale with the first call!

    According to a Harvard University sales cycle study the AVG person will make 6 calls to a contact before a sale is made.


    Use your first call to qualify your prospects to see if they are even a fit in the first place.

    This is a basic 101 sales model for cold calling and I hope it helped you!
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  • Profile picture of the author Chris Gylseth
    Questions like how much money they get in return for the dollars they spend on marketing is good. Questions about their knowledge of PPC or anything remotely technical are not good. If you are targeting small businesses most business owners still don't know what PPC means, or most other marketing terms or tools. In fact, many of them don't even know the term ROI. Keep the conversation simple, and focus on what they want, ensuring them that you can provide it for them. In most cases you won't need to discuss how you will accomplish it, just what you will accomplish for them and how much that is going to cost, length of commitment, etc. Anything more than that quickly gets confusing to the potential customer, and gives them reasons to hold off a decision or say no.

    In the rare cases you're asked more detailed questions as to how, which usually only happens if you speak with someone who knows what they're talking about, you do need to be prepared with solid answers.
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