It costs you around $33 per lead to attract the prospect to your business.
You sell a product for $500 where you make a 10-15% net profit.
A customer offers $450 for the product.
There is an upsell of $50 and 20% of purchasers take the upsell.
The upsell has a 50% net profit.
20% of purchasers make another purchase within two years that has a similar net profit.
Do you take their money?
Do you try to convince them the first product is worth $500?
Do you let them walk?
Please share your thoughts and why you would take one particular course of action?