Irresistable Offers

by getdusty

Posted: 11 years ago 5 replies

OFFLINE MARKETING

I'm designing a postcard for my Tile & Carpet Cleaning company, and am struggling with an offer. (The postcard will be mailed to new homeowners, mid-to-high end homes)

Which do you think would be a better offer: A Free room of cleaning, or a really low price for a room of cleaning?

My thoughts... The free room offer seems gimmicky, and I'm not sure many people will go for it. But I'm concerned that the low price offer will make us look cheap and attract price shoppers.

I will likely test both offers, but will need to start with one.

Thanks!

#irresistable #offers

Jason Kanigan 11 years ago

Neither.

Talk to ewenmack. Research his posts.

What's in your ideal customer's mind is not a free cleaning or a discount. It's something else entirely.
- [ 4 ] Thanks
- 1 reply
Signature
>> Executive advisory: Unstick sales, strategy & growth problems fast â†’ jasonkanigan.com

>> Selling? Then this is the FREE YouTube series you need RIGHT NOW
{{ DiscussionBoard.errors[10357484].message }}
- getdusty 11 years ago
  
  Originally Posted by Jason Kanigan
  
  What's in your ideal customer's mind is not a free cleaning or a discount. It's something else entirely.
  
  Any ideas on what that might be?
  
  I'll definitely look up ewanmack. Thanks!
  
  Thanks
  
  1 reply
  
  {{ DiscussionBoard.errors[10357521].message }}
  
  Jason Kanigan 11 years ago
  
  Originally Posted by getdusty
  
  Any ideas on what that might be?
  
  I'll definitely look up ewanmack. Thanks!
  
  I'm not a teacher here to do your homework for you I've given you the pointer.
  
  You may want to search for "dust mites" or "Pest control" with his user name (and spell it correctly or it won't work, "ewenmack".)
  
  This isn't for the magic bullet solution. This is so you can see examples of how it works.
  
  [ 1 ] Thanks
  
  1 reply
  
  Signature
  >> Executive advisory: Unstick sales, strategy & growth problems fast â†’ jasonkanigan.com
  
  >> Selling? Then this is the FREE YouTube series you need RIGHT NOW
  
  {{ DiscussionBoard.errors[10357523].message }}
  
  getdusty 11 years ago
  
  Originally Posted by Jason Kanigan
  
  I'm not a teacher here to do your homework for you I've given you the pointer.
  
  (and spell it correctly or it won't work, "ewenmack".)
  
  LOL, of course!
  
  And another good point
  
  Thanks
  
  {{ DiscussionBoard.errors[10357576].message }}
Peter Lessard 11 years ago

I second what Jason said.

To provide a little bit more information I will also say this.

There are two kinds of ways of selling anything.
One is always competing on price.
The other is to develop an angle that makes you the valuable and only real choice in the minds of your market.

It is foolish to deny that both work.
Indeed some come on here and take our lofty advice of competing
on quality and the deeper psychological reasons prospects want more than price etc.. and end up TOTALLY flopping trying to do it and go back to competing just on price.

The reason I bring this up is I never want someones bank account to suffer based on our advice. So NEVER stop doing something that already works and instead take the time to realize and learn that if you do choose to shift to a different model you may have to run parallel campaigns at first and it will not be easy and you have to be the kind of provider or be willing to become the provider that matches the new offer/style we are suggesting.

It is no good in other words to change your image/ads to being the go to expert, that gives advice rather than just sells, and that provides the best service etc.. if the actual service you deliver and the people you hire are all geared to discount churn and burn delivery.

So yes, look up Ewen's stuff and we are happy to give you more info but understand that HOW you deliver and WHAT you deliver have to match the message.
- [ 3 ] Thanks
Signature

Ready to generate the next million in sales? The Next Million Agency
{{ DiscussionBoard.errors[10357560].message }}