nevermind

In the past, were you *looking* for a notary public advertisement?

Blue Honda Effect...which we covered down in the basement awhile back...bet you start seeing them now.

7 times, 14 times...you'll see this a lot. Frankly, I think it's nonsense. Get an offer in front of a target market.

See, here's your main problem: you don't just want, say, business owners who need the services of a notary. You need business owners who need the services of a notary NOW.

That is probably where the 7X / 14X thing comes from. It's not that you need to get in front of them again and again to make them take you seriously: it's that they're not looking for you NOW until that one time they are.

Marketing is an ongoing thing, not a one-time blast. I know you want to get results--and you can, by making an offer that targets people who need a notary today.

Now let's all say "sobriquet" to each other because it makes Dan Riffle so happy.