Sales development situations

This may be better suited for the Offline section, but...

What exactly are you having difficulty with?

Assuming you mean the most traditional of definitions...

"Sales development is a phone-based team that identifies, connects with, and qualifies leads. When a lead is qualified, they then pass the qualified lead to a sales person who takes over for the rest of the sales process." - Google Search

So the process is this (going to use pizza places as an example):

You call generally a list of cold prospects (they don't know you or your product/services) to have to get through the gate keeper (cashier working the phones) so you can talk to the decision maker (owner of the restaurant). Then you have figure out if they are in the least bit interested in your services or what you have to offer (qualifying them), then finally attempt to set a date for your sales rep to go talk to them.

Once again using the pizza restaurant as an example (because simplicity may help you at this point), let's go through some issues you may face in each step

List of Cold Prospects

• Bad Phone Numbers
• Wrong Phone Numbers
• Wrong Locations
• Not Pizza Places

Getting through the Gate Keeper

• Owner isn't here
• We are franchise - call home office
• Get you to my manager
• I don't know
• You sure you don't want pizza
• Takes too long on the phone

Talking to the Decision Maker

• Not the *real* decision maker (manager vs owner)
• Don't have time
• Hangs Up on You
• Says not interested without hearing what you have to say
• Won't answer questions
• Won't Schedule an appointment
• Asks for call backs
• Doesn't Remember You
• Curses at you then hangs up
• Completely Lies

Basically, if I understand your situation right, you may want to look up 'cold calling' books or help guides. They will serve you better than searching for sales development. Sales development sounds better because everyone knows cold calling sucks. I used to do it. The outcomes are numerous. It all starts with a script, and you better hope it's a decent one

I hope this helped you out a bit.

Thanks Wile E Coyote... kinda starting to make more sense!
What if say, you were the pizza place and you wanted to develop your sales?
What sort of situation would you encounter?

Sadly, I still have no idea what the OP is asking about or wants to know. Been watching this thread for a few hours since it was in the main forum.

The words are there, but the meaning doesn't come through.

I appreciate the attempts at answering so far, though.

Just for another example. (As I think about my reply, I realize I am thinking more
about the process commonly called business development. I hope that's what you mean.)

Suppose you are Group Sales Director for a hotel that has rooms, conference
and banquet facilities.

As Group Sales Director your task would be get groups to come in and use the hotel's facilities.

As such, you, or you and your team, would use internet marketing to get the word out about
your hotel and all of it's amenities and facilities. So, you would get inbound emails and
phone calls to book, or inquire about booking.

You would also use travel agents to refer groups to your hotel, and the travel agents get
a commission. Large companies often have in house travel agents and you would also
contact those departments to get the companies group or meeting business. There are also
online travel agencies (OTA's) like hotels.com that you can use to help get group business.

You would also reach out by phone, email, direct mail, and social media to people who
work with groups - meeting planners and such. For example, one of my employees has
a sister who administers a professional association for Doctors. Every year, they have a
convention and arranging those conventions is the bulk of her job. She is on a first name
basis with thousands of Doctors.

You also might be going after government groups that have large meetings or conferences.
In that case, there would probably be a competitive bid process for you to go through to
get that business. Besides your own initiatives, there are consultants who help people
get government business.

Hope this helps.

^^^^^^^
Yes, some print and online.
Print wise would probably be in business sections of newspapers such as
the Wall Street Journal, and trade or association magazines.