Anyone recommend seo audit/competition analysis tool for prospecting

8 years ago

Hi there. I'm really curious to see the comments on this question as I'm contemplating targeting local business using a similar approach. Best of luck.

Thanks

{{ DiscussionBoard.errors[10924083].message }}

instadigit

8 years ago

Hi friend,
Use following free tools for SEO audit:

http://www.seoptimer.com/
http://seositecheckup.com/
http://nibbler.silktide.com/
Google Webmaster Tools
http://www.websiteanalysis.com/

and tools for competition analysis are:

https://www.similarweb.com/ (Limited access)
https://www.semrush.com/ (Limited access)
https://ahrefs.com/ (paid one)

Good luck.

Thanks

{{ DiscussionBoard.errors[10924156].message }}

Caroline Lee

Banned 8 years ago

[DELETED]

{{ DiscussionBoard.errors[10924379].message }}

MerinaMark

8 years ago

Hey is there any unlimited tool for seo audit?

Thanks

{{ DiscussionBoard.errors[10930129].message }}

savidge4

8 years ago

Originally Posted by Web Profit Solutions

I am looking to call businesses, and ask them if I can send them a competition analysis/seo audit.

Ideally it would be a short marketing report that compares them to their competition, and shows what they're missing, and really presells and triggers them to want to buy seo services.

I have found some solutions but none that I really am loving that would strongly presell seo and spur the "competitive" instinct of the biz owner to want to beat their competition.

Any recommendations?

This idea sounds good... looks good on paper... but execution and results are not all to hot. The thing here is you hand a potential client a geek report.. and its not that they are dumb, or don't understand... you simply are not going to thrust them to the tipping point - they are not going to respond.

There is a thread from some time in the last year that discusses the use of the map from the 3 pack as a method to show proximity in terms of competition. Something I suggest finding.

Here is the deal... In order to produce a report that is going to get a prospective client to act... you have to create it. You have to convert the mathematical mumbo jumbo ( from a SEO report ) into something that actually means something. you have to convert that #1 position their competitor has to dollars and cents. You have to show its not just 1 competitor.. its 5 of them. You have to break down a population base and figure market share, and show them exactly how much is in it for them to gain.

There simply is no software that I am aware of that does this.

As an example.. you are targeting plumbers, and there are 15 of them in your geographic area. IF.. you took the time got all the numbers together you could easily at that point send the offer to all 15 of them with some minor tweaking in the end report. You could get so bold as to send the offer to all 15 noting in the attached cover letter that you will only be accepting 1 client from that sector. This takes competition to a whole new level.

I have found that it is usually someone in a top position that takes the offer.. they want to protect what they have - they understand the value. They are also the ones that are most invested in bringing down the competition. In essence they are going to pay you, so the lessor competition doesn't have the opportunity to use your services.

Just something to think about

Thanks
1 reply

Signature

Success is an ACT not an idea

{{ DiscussionBoard.errors[10930633].message }}

Ron Herman

8 years ago

Originally Posted by savidge4

This idea sounds good... looks good on paper... but execution and results are not all to hot.

It's too, not to.

Originally Posted by savidge4

The thing here is you hand a potential client a geek report.. and its

It's, not its.

Originally Posted by savidge4

not that they are dumb, or don't understand... you simply are not going to thrust them to the tipping point - they are not going to respond.

Tipping point? Malaprop.

Let's take a look at this argument. First of all savidge4, how do you know they're not going to respond? Have you tried this approach? Or, are you simply making an assumption that it will not work?

We used to market just such a tool for consultants a few years back, it was called Analysis Generator. Some used it on the front end like you're talking about doing Web Profit Solutions. However, it was much more effective to use as a carrot to get prospects to ASK for an audit, rather than providing an unsolicited one. But, even that's a bit weak, and I'll tell you why...

Whenever you cold-call (and even if you offer an audit, that's a cold-call of sorts), you create an incongruity. It goes like this: "If you're so good, why are you soliciting me? Why aren't business owners coming to YOU?"

Cold-calling isn't necessarily "calling" via the telephone. A cold-call or cold-contact could be conducted in person, over the phone, or via email or direct mail.

Originally Posted by savidge4

There is a thread from some time in the last year that discusses the use of the map from the 3 pack as a method to show proximity in terms of competition. Something I suggest finding.

I would suggest, rather than continuing to look for "gadgets" to assist you, that you find ways to get clients to come to you.

Originally Posted by savidge4

Here is the deal... In order to produce a report that is going to get a prospective client to act... you have to create it. You have to convert the mathematical mumbo jumbo ( from a SEO report ) into something that actually means something. you have to convert that #1 position their competitor has to dollars and cents. You have to show its not just 1 competitor.. its 5 of them. You have to break down a population base and figure market share, and show them exactly how much is in it for them to gain.

There simply is no software that I am aware of that does this.

There are 3 "HAVE TOs" in the previous paragraphs. I have found, through coaching scores of marketing consultants (including SEO consultants), that there are no MUSTS or HAVE-TOs except one: You have to take action. Many approaches work, and some work better for certain types of individuals than others. There are, however, some methods that tend to consistently render better results than others for most consultants. One of my coaching students was going door to door. And, while he was having SOME success with that, I was able to show him methods that were much more fruitful.

Originally Posted by savidge4

As an example.. you are targeting plumbers, and there are 15 of them in your geographic area. IF.. you took the time got all the numbers together you could easily at that point send the offer to all 15 of them with some minor tweaking in the end report. You could get so bold as to send the offer to all 15 noting in the attached cover letter that you will only be accepting 1 client from that sector. This takes competition to a whole new level.

While this approach works in the site-leasing model I'm not sure how well it would work in a SEO audit/3-pack scenario. I guess it's something that might be worth a try IF you're unable to get clients to come to you and request your expert opinion.

Originally Posted by savidge4

I have found that it is usually someone in a top position that takes the offer.. they want to protect what they have - they understand the value. They are also the ones that are most invested in bringing down the competition. In essence they are going to pay you, so the lessor

You mean lesser, not lessor. A lessor is a landlord.

Originally Posted by savidge4

competition doesn't have the opportunity to use your services.

I don't know that I would set out to target only #1 ranked prospects, but maybe the top 10 or 15 would be good targets. Certainly, the ones who have obviously spent some money getting ranked are displaying their willingness to spend to get results. If I were going to work a cold list I would target them first.

Thanks
1 reply

Signature

"Pros are not born, they are created. Every successful person
I know has at least one coach or mentor who has guided their
journey from amateur dabbler to expert-level pro..." ~ Ron Herman

{{ DiscussionBoard.errors[10936419].message }}

savidge4

8 years ago