I guess a good place to start is by thanking the many fine members of this forum in particular. There is consistently great insight and information shared.. even tho it seems like most of the time it falls on deaf ears - can get real frustrating at times, or should I just say its is sometime painful to watch LOL.
The phrase " With age comes experience " rings oh so true here. I would say that most of the main contributors here have been doing this stuff for DECADES. That means there is literally CENTURIES of combined knowledge within the words we read here. Not to shabby for a public forum.
The path of offline marketing has changed in the last 20 years... change a lot in the last 10, and has been pretty much turned on its ear in the last 5. What was once literally offline - there was no online.. to todays online solutions, for offline business'.
With all of the change there are few skill sets that remain unchanged regardless of format the information is provided. A picture can still speak 1000 words. Headlines are still as powerful today as they were yesterday, and will continue to be in the future. There is no sense in writing anything if the format you are displaying it makes it hard to read ( be it font choice, color combo choice, or background choice. )
These are just a few of the universal truths in Marketing and they hold true in printed form, or through digital delivery. Think about this for a moment. Amazon is not so amazing.. all it is, is a digital version of the Sears Catalog. Even the concept of a Wish list is nothing new.. Back in the day a bent corner on a page, and maybe a circle around the wanted item was the exact same thing.
A concept to grab ahold of is you are not inventing the wheel. There is literally nothing you are going to do in your efforts to make a sale that has not been done before. There is literally nothing you will ever provide a client that has never been provided before. The FORM may not be the same, but in the end, the FUNCTION will remain the same.
Spend some time each day looking at past efforts. And then see how they may be delivered today. Learn from the past, to improve your current experience.
And in closing.. I want to thank everyone that has read my writings over the years. I want to thank those that have shared their successes, from practicing what I preach. And with that maybe in a years time I will come up with something better to say at post 5000 LOL