New Billboard - Just 4 words

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Maybe it's 5 words if you count the price. Just drove past a new billboard in my area. It's all red and has the company name/logo in the bottom-right hand corner:

auto $507/year

---------------------------------------------------State Farm

It implies urgency, or at least tells you what to do. It shows a benefit. It's quick and to the point, which is good because there's not a lot of time to read while you're on the interstate. And it gives a specific dollar amount which makes it seem real, like it's a proven fact.

No real reason for posting. I just saw it pop up and thought it was pretty good.
#billboard #words
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