Good old fashioned flyer marketing...will it work?

by smak
19 replies
Hi Warriors

I am looking to carry out some good old fashioned A5 size flyer distribution...mainly door-to-door but also anywhere outside where I deem it may get eyeball attention like on shop windows or just on bus stops .

Basically just gonna pick a generic basic make money program on clickbank or better if I can something on JVZoo or WarriorPlus (cause Comissions are paid more quicker). Pick one with simple yet strong compelling sales page that is known to convert good and something in the price range of $25-$30 so not pricey but one that may have few upsells too so make more commissions.

Flyer will have a inquisitive short copy that gets attention and interest .... enough obviously to get them to visit the website. Haven't yet decided wether to link direct to sales page or do my own short simple squeeze page to direct prospect.

Looking to distribute about 30,000 a month.

Cause it's blind random marketing, obviously only expecting a 1% or 0.5% response and sales conversion.

I be content with half of one percent response meaning 0.5% which if I distribute 30,000 leaflets would make 150 sales. Even half of half percent which is 0.025% conversions would be 75 sales, I would take that.

Could anyone share their experiences of how leaflet marketing went for them...like what response they got I.e 1% or less ?
Was it worth it in the end considering the physical Labour that go into leaflet distribution?

Cheers and await feedback.
#fashioned #flyer #good #marketingwill #work
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  • Profile picture of the author DWolfe
    Never done it but it must be worth doing . Currently someone on Craigslist in Central Jersey is looking for people to do it. It must be working for them because they are promoting in several towns.. Here's a link to one of their ads. - https://cnj.craigslist.org/evg/d/bou...303836881.html

    Also on the North Jersey and the Jersey Shore Craigslist sites some one else is doing flyers. https://jerseyshore.craigslist.org/l...299899170.html

    & https://newjersey.craigslist.org/lbg...299899625.html Different style ads just to give you a idea. Also in the Off Line section of the forum. Discussions about flyers have taken place over the years.
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  • Originally Posted by smak View Post

    Hi Warriors

    I am looking to carry out some good old fashioned A5 size flyer distribution...mainly door-to-door but also anywhere outside where I deem it may get eyeball attention like on shop windows or just on bus stops .

    Basically just gonna pick a generic basic make money program on clickbank or better if I can something on JVZoo or WarriorPlus (cause Comissions are paid more quicker). .
    !) You have to pay for the flyer to get printed.

    2) You are distributing the flyers to people who did not requests information on making money.

    3) You expect a 1% return....from a general audience, with a specific offer that only appeals to a very very small percentage of people.

    For a few years, my main cold prospecting method was putting flyers on doors.

    The flyer offered a free case of Coke or Pepsi. The person didn't have to buy anything. And we delivered. It would take me about an hour a day to put out 100 flyers.

    And that was to apartments and homes that were very close together.

    Anyway, what percentage of people do you think called? About 1%.....for a free case of soda, delivered to their home.

    And that 1% was just the people that called. That doesn't mean they bought. I quickly decided to hire kids to put the flyers on doors.

    With the cost of printing flyers and the cost of distribution, I was paying about $17 per call.

    The only reason I kept doing this is that I made about $800 a sale. So, $17 for someone to call me, about 30% made an appointment, and half of them bought. So...my cost was about $113 for each sale, plus about $12 in soda, per sale. So....$125 per sale. Once I knew the figures, I scaled up, because I was still making a good profit per sale. And this was a personal sales presentation made in the prospect's home by an experienced salesman (Me). If I just sent them to a website I'd never make a sale.. This is back in the 1990s.

    If I put out flyers to the general population, promoting a money making affiliate offer, I would expect about 1 in 1,000 to respond. How much does it cost to print 1,000 flyers? How much time to distribute 1,000 flyers? If you are wanting to put out 30,000 flyers a month, that's between 6 and 10 hours a day....delivering flyers. Enjoy.

    And that's just responses, not sales. They still have to go through the sales process. If you are doing it all online, I would expect no more than 5% of the responses to actually buy.



    The people that get a 1% response? They are mailing to highly motivated prospects that have already shown an interest in the type of offer being promoted. They are not advertising to the general public.

    The people making money with flyers? Guys selling water purification equipment, roofs, windows, solar panels, offers that cost many thousands of dollars, so a 1 in 1,000 (or even 1 in 5,000) response is still highly profitable after all expenses. And then, they still have to make the sale. And these are in person sales, not online offers.


    By the way, whatever you do, don't hire kids to put out the flyers, unless you drive them around, and inspect that they actually put the flyers on doors. It takes the average new flyer deliverer about 5 minutes to figure out that it takes less time to throw the flyers away, than it takes to actually deliver them. I speak from experience.


    On the other hand, I think it would be a good lesson for you to learn.
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  • Profile picture of the author Monetize
    I believe that old-fashioned flyers and postcards are
    still a great marketing tool but I would not attempt to
    convert offline people to make an online affiliate
    marketing sale with flyers. You'd probably do better
    renting a billboard on the side of a freeway.

    If you are intent upon distributing flyers, I would
    recommend finding someone local whose business
    you could promote for a referral fee. Perhaps a car
    dealership or the types of businesses that Claude
    mentioned above. And unless you setup a special
    phone number or some other tracking system, you
    would be at the mercy of that flyer recipient telling
    your car dealer friends that they were referred by
    your lavender flyer. And then you have to hope
    whoever you are promoting is honest enough to
    actually pay your commission.

    Finally, and this is just my own personal opinion,
    if you are going to do digital marketing, then do
    digital-internet-online marketing, because there
    is a potential audience of BILLIONS of people.
    The millions of offline civilians that haven't yet
    figured out they can make money online are not
    going to be converted to that concept by a flyer.
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  • Why would you even entertain putting flyers out to a miniscule audience, with all the cost and hard work involved, when you have a captive audience of multi, multi millions online. How do you target this online audience?..... well, that information can be found all over the internet - and you're also on Warrior Forum, so if you cant find that out on here then I would seriously reconsider if internet marketing is for you.

    Sorry to sound a bit harsh but those are the facts. By the way, this is the Internet Marketing forum. Questions about flyer distribution belong in the Offline Marketing forum.
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  • Profile picture of the author Jonathan 2.0
    Yeah, it probably wouldn't be a good ROI. However, I kind of admire your thinking ... Of going out there and doing something. Most likely that "gusto" applied to Online Marketing would be more profitable.

    Good Luck.
    : )
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  • Profile picture of the author max5ty
    I talked about the door hanger thing versus the postcard thing once somewhere on here...

    I mentioned a company that was doing door hangers and was so successful they were selling franchises and had sold quite a few. That company filed bankruptcy...but only because the two owners couldn't get along. Lots of publications carried their story...before it all fell apart. Sometimes when you get successful, things fall apart because you didn't set it up properly to start with. Plus, once big money starts to get involved, egos take over and partners can become loggerheads.

    They were doing ads from local businesses. I still think it's a great business opportunity. And as I said before, it would just take some hustle.

    Personally speaking, I would only do ads for local businesses. Myself, I wouldn't do some affiliate thing.

    At least doing local businesses, they're paying you to have the ads printed and distributed...gives you a sure income.

    Whatever you decide, I wish you the best. At least you're doing something
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  • I'm not finished hearing myself talk....

    Flyers are generally profitable for local offers with very wide appeal. Pizza, movies, oil changes...things everyone needs or wants.

    OR offers that are so profitable that you can spend money distributing 5,000 flyers to get one sale.

    A little context..

    On this forum, how many would buy your affiliate online income offer? And you have to remember that Warrior Forum Members are already interested in online marketing, or they wouldn't be here.

    Let's be incredibly generous and say that 1% of the membership here would buy your offer if they saw it.

    And now here is the flyer program....where you aren't marketing to the very very small group of people interested in internet marketing...but to them, as well as the vast majority that are not interested in internet marketing at all.

    It's the "marketing to people who have no chance of buying from you" that wastes all your money. And makes people quit.

    Imagine that I sold text books for heart surgeons. I would advertise on websites that are where heart surgeons hang out. Medical magazines, I would mail to memberships of Heart surgeon association members.

    What I would not do is hang door flyers one everyone's door, to get the very few people that are heart surgeons.

    And if you want to sell an affiliate offer to online marketers, you need to concentrate on online marketers.

    A mistake newbies make is trying to convert people who are not interested in online marketing, into online marketers. Like trying to convert mud into gold.

    It's better to just separate the gold from the mud.
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    • Profile picture of the author max5ty
      Originally Posted by Claude Whitacre View Post

      I'm not finished hearing myself talk....

      Flyers are generally profitable for local offers with very wide appeal. Pizza, movies, oil changes...things everyone needs or wants.

      OR offers that are so profitable that you can spend money distributing 5,000 flyers to get one sale.

      A little context..

      On this forum, how many would buy your affiliate online income offer? And you have to remember that Warrior Forum Members are already interested in online marketing, or they wouldn't be here.

      Let's be incredibly generous and say that 1% of the membership here would buy your offer if they saw it.

      And now here is the flyer program....where you aren't marketing to the very very small group of people interested in internet marketing...but to them, as well as the vast majority that are not interested in internet marketing at all.

      It's the "marketing to people who have no chance of buying from you" that wastes all your money. And makes people quit.

      Imagine that I sold text books for heart surgeons. I would advertise on websites that are where heart surgeons hang out. Medical magazines, I would mail to memberships of Heart surgeon association members.

      What I would not do is hang door flyers one everyone's door, to get the very few people that are heart surgeons.

      And if you want to sell an affiliate offer to online marketers, you need to concentrate on online marketers.

      A mistake newbies make is trying to convert people who are not interested in online marketing, into online marketers. Like trying to convert mud into gold.

      It's better to just separate the gold from the mud.
      I knew what you meant.

      You're full of good information...I love the story you told about how you did the flyer thing before. Very useful.

      I read every post you do. I always know when you give advice it's worth listening to because you've been there and tried different things
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    • Originally Posted by Claude Whitacre View Post

      It's the "marketing to people who have no chance of buying from you" that wastes all your money. And makes people quit.

      A mistake newbies make is trying to convert people who are not interested in online marketing, into online marketers. Like trying to convert mud into gold.
      This.



      Originally Posted by Claude Whitacre View Post

      I'm not finished hearing myself talk....
      ....said the customer in the Sweeper Store.
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    • Profile picture of the author Monetize
      Originally Posted by Claude Whitacre View Post

      I'm not finished hearing myself talk....

      I can definitely relate. It is difficult to stop
      when one is so full of useful information.
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  • Profile picture of the author DABK
    Claude is right.


    If you're really daring, enterprising and good at copy, you could:


    Do a shared flyer. I mean, convince a local pizza place and an oil change place to pay you the cost of the flyer + whatever you want to make, to be presented on the front, a dentist to have the top half, and you and your offer get the bottom half.


    You'd have to come up with great ads for the other 3 (because they will not come back if they cannot make a profit). Yours can suck, you're still making money. If it doesn't and it converts well, that's an extra bonus for being clever. And hard-working, of course.


    A few years ago, there was a guy Bob Ross on this forum, who was doing something similar (well, he was doing postcards and not putting any of his offers). Look his postcard marketing thread up.


    https://www.warriorforum.com/offline...onth-hero.html


    and there's a discussion here:

    https://www.warriorforum.com/offline...thod-idea.html


    And here's a thread by someone who used Bob Ross' system and the results he got: https://www.warriorforum.com/offline...y-results.html
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  • Profile picture of the author Serene Carmen
    I don't get why you would want to do this? You could reach a much more targeted audience online with a fraction of the time and effort. 99% of the flyers I receive go directly into the trash without even looking at them.
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  • Profile picture of the author WF- Enzo
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    Not worth the resources and time. You're better off spending that money on targeted online ads.
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    • Profile picture of the author savidge4
      Originally Posted by WF- Enzo View Post

      Not worth the resources and time. You're better off spending that money on targeted online ads.
      think so? so lets change this up a bit... I happen to have a sector of my business that installs Satellite internet. In more than most cases someone getting this service does NOT have access to cable or phone line internet. So targeted online ads are as effective as a sieve collecting water. ( they are at work searching internet options and maybe 25 to 50 miles away from "Home" where they need the service )

      So door flyers become this highly targeted option... if I have installers installing, that means that others around the location would need the same service as well... They are there.. they place flyers to surrounding houses... they are "motivated" because they get paid by the install.. and the more "sales" they can assist in making means the more installs they willhave.

      Online ads are simply not the holy grail of "Targeted". In terms of geographical targeting they actually kinda suck. I would suggest Door hangers would be #1, EDDM #2 and online efforts a distant distant 3rd.
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  • Profile picture of the author Old Molases
    Do you think it will be a good idea during this pandemic?
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  • Profile picture of the author Jason Kanigan
    Claude has got some valuable info in his replies... I'll abstract it out.

    You have a Cost Per Lead.

    For Claude, it was about $17.

    Abstract this out. It needn't have anything to do with the case of Pepsi, the printing costs, or the kids doorhanging, or the delivery of the soda.

    You have a Cost of Customer Acquisition, aka Cost Per Sale.

    For Claude, this was about $125.

    You have a Revenue Per Sale figure.

    For Claude, this was about $800.

    Business is math.

    People forget this or never learn it in the first place.

    Everything else is syntax, the "how do you do it".

    Syntax is less important than the math.

    You have to figure out the syntax, everybody does, or you won't be able to make the math work.

    But it's the math that's important.

    $800 Revenue Per Sale.

    That sale also has a Cost of Fulfillment, in Claude's case the frickin' vacuum cleaner he never talked about. (Shame on you, Claude. You did mention "profit", but I can't finish the math without knowing your dealer cost on the equipment.)

    Anyway, let's say it's 50%, or $400. We're gonna do some mighty fine vacuumin'. Afterwards we might drive our vacuums down FDR Boulevard like Dennis Leary's bongs.

    $800 - $400 = $400.

    This part of the math is a known quantity BEFORE YOU GET STARTED as the seller.

    Revenue Per Sale - Cost of Fulfillment = The amount I can invest on generating that sale, ie. the maximum Cost of Customer Acquisition I can sustain.

    I have my marching orders as the business owner: I must figure out a way, the syntax, of generating leads and making a sale at a cost of $400 or less.

    This will help me in making decisions.

    Advertising in the newspaper is $4000 for a one-shot half-page Sunday installment?

    I need to make 10 sales from that advertisement, and on the first try, too, just to break even.

    Now as Claude himself knows and has written about, an advertisement either works or it doesn't, and so this could happen-if the circulation of the paper is large enough. But in my opinion, having been a copywriter for over 25 years, there are too many risk factors here. The offer has to be spot on. The headline has to work. Enough people actually have to see the offer. And so on. Unless you have deep pockets, ie. at least $20K to make it work though testing, I would not start on this path.

    Great, decision made in under 30 seconds.

    Flyers, obviously, have a declining per unit cost as you print in larger runs. But you can test at a low print run first and still be well under your desired Cost Per Lead.

    For Claude, $800 - $400 - $125 = $275 Profit.

    This is the takeway. Figure out your math. What Cost of Customer Acquisition can your offer support? Said another way, what's the most you can spend to get a customer?

    This is why upsells and back end offers are so important. They allow you to "go negative" on your up front offer, which is why you see seller giving samples away or charging $1 (which shows them who will take out their credit card and BUY), because you know you'll make it up and go into profit on the back end.

    The syntax comes next.

    HOW will you get customers at a cost of under $400? (or whatever figure your funnel turns out to use).

    This is also your MOAT. When you figure this out, it's yours. Competitors have to either copy you, which folks like the competitors of the Romans found they couldn't quite do simply by equipping their levies with the same weapons as the legions... or they have to come up with their own method. Either way it's going to take them time and energy.

    What Claude realized, whether consciously or not, is that he didn't have a DISTRIBUTION CHANNEL.

    Some way of connecting with his target market: people who would buy vacuum cleaners.

    So he created his own.

    Very difficult to copy, this one. Imagine being a competitor and looking at this from outside. What, there's an offer for a free case of soda? What does that have to do with vacuums? You couldn't even figure it out from that point. You'd have to sit there like a private investigator, in your car with the stale coffee and binoculars, watching to eventually notice Claude trundle on up. And only then would you see it was about vacuum cleaner sales.

    That's a pretty good moat.

    OK, sum up takeaway:

    Every business has a Revenue Per Sale, a Cost of Fulfillment, and a Cost of Customer Acquisition. Better figure out what yours are before you start, and begin making decisions supported by those numbers.

    This is not complicated.

    What I've seen the vast majority of people trying to start a business do over the past decade is the opposite: run out into the jungle without a plan, and "try stuff". Then they overspend, whine that "it doesn't work", and give up.

    Who would you rather be?
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    • Profile picture of the author savidge4
      Originally Posted by Jason Kanigan View Post

      This is not complicated.
      Amen to that. I say it for many things, but the faster you can get YOU out of the equation, the more it all starts to make sense... The moment you are making choices or decisions starting with "I think", or "I feel" or even "I believe" vs the "Math says" you are simply asking for trouble.
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  • Profile picture of the author millerthomas
    Never tried it, but it seems like it would be worthwhile. Using flyers to promote your product or services has been a proven method for businesses for decades.
    According to official DMA statistics, almost 50% of people read addressed mail, and more than 60% read door drops. However, It can be made cost-effective as well using online applications, such as flyer maker, canva, and over, etc to design your flyers. Printing your flyer is also easy through these apps.
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