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Tips for a tiny campaign to 10-30 people

by Delta223
7 replies
Real estate wholesalers come across a lot of sellers who have motivation to sell, but not a lot of equity for their type of deal (buy very low, sell low to rehabber). Those leads are essentially worthless to them.

But for me as a creative financier, those low equity leads with motivation are very valuable.

Talking to other wholesalers online, they said I should offer wholesalers $1,000 or even $500 per deal I close from wholesaler's lead sources.

I thought it may be even sweeter to pay $30 per qualified lead so the wholesaler is confident in getting paid. I'm out of area so the lack of in person buildup of trust is one issue I deal with.

With that context out of the way my plan is to mail around 20 of them each month with an intro about my offer, with an invitation to call to discuss payment terms.

Every 3rd month I may send a gift in the $30-50 range. A salt shotgun was highly rated for this (it shoots insects dead, right out of the air). Maybe a vintage sword with accompanying letter tying to some theme, etc.

I just wanted to ask if you guys think these ideas are good for staying top of mind and building relationships when one's primarily working over the phone. These guys could be the foundation of my entire business, I'd fly out if I weren't overseas under covid restrictions. So I'm hoping this mail campaign can be the next best thing.
#1030 #campaign #people #tiny #tips
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  • Profile picture of the author Jason Kanigan
    The higher you're able to pay to get a customer... the greater the cost of customer acquisition your offer can support... the better you'll do.

    But the offer itself has to make sense. The buyers have to understand it. Do they? What evidence do you have that they understand it?

    Otherwise, "Thanks for the gift but this is weird" will be the response you get.
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  • Profile picture of the author Delta223
    Thanks Jason. Yeah, from their perspective it's pretty simple. They get calls from homesellers, but can't help them because there's not enough equity. So they say "thanks but I can't help."

    I can pay $30 for those leads (or more) because I offer a different service that doesn't requite hugely discounted purchase prices.

    My pitch could be condensed into one line: "Wholesalers: stop throwing away those low equity leads. Sell them to me and make $30 per "wasted lead!" I'm thinking of posting that on the facebook groups where I find them, just have to check the rules first
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  • Profile picture of the author DABK
    I think they mean you pay them $1k for leads that close and nothing for leads that do not close.


    They think you're asking them to be your bird dogs.


    Originally Posted by Delta223 View Post

    Real estate wholesalers come across a lot of sellers who have motivation to sell, but not a lot of equity for their type of deal (buy very low, sell low to rehabber). Those leads are essentially worthless to them.

    But for me as a creative financier, those low equity leads with motivation are very valuable.

    Talking to other wholesalers online, they said I should offer wholesalers $1,000 or even $500 per deal I close from wholesaler's lead sources.

    I thought it may be even sweeter to pay $30 per qualified lead so the wholesaler is confident in getting paid. I'm out of area so the lack of in person buildup of trust is one issue I deal with.

    With that context out of the way my plan is to mail around 20 of them each month with an intro about my offer, with an invitation to call to discuss payment terms.

    Every 3rd month I may send a gift in the $30-50 range. A salt shotgun was highly rated for this (it shoots insects dead, right out of the air). Maybe a vintage sword with accompanying letter tying to some theme, etc.

    I just wanted to ask if you guys think these ideas are good for staying top of mind and building relationships when one's primarily working over the phone. These guys could be the foundation of my entire business, I'd fly out if I weren't overseas under covid restrictions. So I'm hoping this mail campaign can be the next best thing.
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  • Profile picture of the author savidge4
    Not in this particular situation... but a tactic I use is using Escrow. ( escrow.com ) And you can use this in your sales pitch to these people that the $500.00 or $1000.00 is set in escrow until the deal is complete, or proven to fall apart.

    I would start with something like that... and then depending on your close percentage you might be able to offer $50 or so for the dead offers.

    It puts the money right on the table for everyone to see.

    So the process would be something like someone contacting you with a "Lead", you go set up the Escrow, and then the person on the other end sends you the details. If it closes, you release the escrow, and if it doesnt you cancel the escrow.

    It simply drops/increases ( how ever you look at it, increases trust I guess right? ) the level of trust in the whole transaction.

    Hope that Helps!
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  • Profile picture of the author VictorLoanz90
    30-50$ per qualified lead is a great idea the fact that the lead is already qualified makes it worth your while meaning it might be a 70% chance of closing , a very beneficial move if done right mailing 20 of those a month and closing at least 5 a month would be an incredible return on your investment I suggest you go for it dude don't procrastinate any longer.
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  • Profile picture of the author ewenmack
    There a lot of wholesale houses Facebook groups.

    Become a member, answer member questions and generally
    get known as a good guy in the groups so that when you ask
    for something, you are more likely to get a favorable response.

    This is what I've done in land flipping groups.

    It has gotten me knowledge, friends, funding partners.
    that I wouldn't have gotten had I sent letter campaigns out to my peers.

    Putting an offer on a million dollar parcel of subdividable
    Texas land this coming week
    and getting close on putting an offer on a $650 k subdividable parcel
    thanks to being a member of land flipping groups. on Facebook.
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  • Profile picture of the author Marianne Gatlabayan
    I worked in the real estate field for a brief 6-months time. I used my SEO knowledge and if I'm remembering it correctly, I spent $250 in ads to get the leads which eventually resulted in a $160k sale. Other costs like transportation and document processing not included.
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