He lives in a major U.S. city, so there are thousands restaurants to choose from and saw an opportunity to easily rank YouTube videos on the first page of local searches to help attract customers.
Plus the fact that the restaurant could now post this video on their Google Maps Listing and other places it would help to further attract customers.
As of this morning he signed up his 21st restaurant, each paying $189/month. What he does is so simple and easy, I asked him if I could share it here and he was cool with it.
Just to give some specifics, he creates a simple 2 minute video, either live or a slideshow.
If the restaurant will allow, he'll shoot a quick video of the exterior, interior and some dishes the place is known for. If he really can't record a video, he'll just take some nice high-res pics of the place (exterior/interior) and of the food and create a slideshow video. Nothing complicated, just looking for a high-quality video with really nice pictures.
He then uploads the video to YouTube, enters a keyword rich Title and Tags (adds a ton of related tags) and writes out a complete Description (basically does his own review of the place) with the restaurant's link to their site, Facebook Page, etc.
Quick Tip: You can also select on a map where you uploaded the video, basically geo-tag the video, now there's no concrete proof this helps with rankings but I can't see where it would hurt and takes a second to do.
Lastly, here is a simple technique he uses on every video that helps him get new customers. At the beginning and end of every video, he includes a quick frame that includes his business' name, logo, website & phone number and because of this he has never had to make one cold call.
As I'm sure you are all aware, most businesses "spy" on each other. They know who is doing what, running ads where and even what they are doing online.
Literally a few hours after he posted his first video he got a call from one of the restaurants competitors asking about a price and when could he do you for them and his business has taken off from there.
I know there are a lot course, WSOs, etc. about selling websites or flipping sites to local businesses but there other ways and I hope that this quick post can show you that.