"That's too simple to work you idiot!", but those that take this and
actually work it, well, they're going to be making some money.
So, even though this seems too simple to try, at least think about it
for a few minutes.
Now let's jump into it...
Believe it or not, but all you need to do is send this simple letter to
30-40 businesses and start building a relationship.
After a week or two, you'll easily have 5-6 businesses ready to purchase
services from you.
Let me explain how this works.
I've constructed a letter for beginners - it's very similar to the one I
used when I first began - that's going to get business owners to
remember your name, so that when you contact them again, they'll take
the time to get to know a bit more about what you're offering.
The letter that follows is step #1.
Dear (Business owner's name),
I know you're busy and you value your time, so I'll be brief.
My name is Chris Ramsey, and I've recently opened shop here in City
Name. My business helps companies like yours make more money using the
I noticed that you have a website, and I was curious to know if you were
happy with the results it's getting you.
Anyway, this isn't a sales pitch – I just wanted to introduce myself to
you in hopes that we could build a working relationship together. If you
are looking for ways to better advertise your business that will bring
in more new clients and customers, I hope you'll keep us in mind.
Talk to you soon,
Chris Ramsey Phone # Email (Real Signature)
See, isn't that simple?
Just a tiny introductory letter is sometimes all it takes to book a
client - of course that's not the case most of the time, so let's
This letter should be in a hand addressed, stamped envelope. None of
this bulk mailing crap.
That's going to exponentially increase the chances of your letter
getting read completely.
Now, next step.
3 days after you send the letter, give the businesses a call. It should
only take an hour or so.
Give them a call just to confirm that they received it. Let them know
that you just wanted to let them know there's a real person behind the
letter if they ever want to get in touch with you.
If they are already looking for a marketer, this is when you'll set up
an appointment... but again, this isn't true most of the time.
The next step is a little more customized.
You'll be sending another letter, but this time each business will need
a little advice. Send them something similar to this...
Dear (Business owner's name),
It was great talking with you the other day.
I had a chance to look over your website, domain.com, a little more in
depth, and I have some thoughts I'd like to share.
(Insert a few small pieces of advice on ways to increase conversions)
In addition to this, I've put together a full report on a new way you'll
be able to bring in at least X more clients/customers a week.
If you have a chance next week, I'd love to sit down and talk with you
about for just a couple minutes.
Give me a call at XXX-XXX-XXXX to set something up.
Talk to you soon.
Chris Ramsey Phone Email Signature
Of course, for the "more clients/customers" bit, you'll need to
customize this to the industry. You don't want to tell a pool salesman
that you can sell 20 more pools a week when 1 more a month would make
After this gets sent out, if you don't receive a phone call within 4
days, give them another call to check for receipt.
See? Isn't that easy? You didn't have to leave your house a single time
(except maybe for stamps) and you've already booked a meeting. You're
80% of the way to booking the client.
If you have any questions at all, please don't hesitate to ask.