Will I Die With This Method?

iYingHang

13 years ago

help anyone?

Thanks
1 reply

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John Durham 13 years ago

Originally Posted by iYingHang

help anyone?

Millions of companies compete with each other everyday and they are all in business. Keep your eye on your progress and dont think about competition... some may have more market share than you... so what? Get yours, and worry about that only.
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humili

13 years ago

If you think you can make it , do it. Overcome your fear first and ask yourself what you have to compete against the big marketers!! When you post this question out, you are already telling me you cant do it!

You have to look within to see if you have what it takes!

Just my 2cents!

Thanks
1 reply

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iYingHang

13 years ago

Originally Posted by humili

If you think you can make it , do it. Overcome your fear first and ask yourself what you have to compete against the big marketers!! When you post this question out, you are already telling me you cant do it!

You have to look within to see if you have what it takes!

Just my 2cents!

Perhaps you are right. Thanks mate

Thanks

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Big__Lebowski

13 years ago

be prepared for questions like: "What can you offer us that other firms cannot"... Be competitive.

Thanks
1 reply

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SuccessBlogsUK

13 years ago

I've got a McDonalds restaurant close by, and opposite there's a one man burger bar. The one man burger bar is always busy because he makes burger just the way you want them. And you can add extras at any time and it's never a problem for him.

Food for thought!

Thanks
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iYingHang

13 years ago

Originally Posted by SuccessBlogsUK

I've got a McDonalds restaurant close by, and opposite there's a one man burger bar. The one man burger bar is always busy because he makes burger just the way you want them. And you can add extras at any time and it's never a problem for him.

Food for thought!

You are right but there's another question. Why will business owners come to my seminar if they are big bosses?

Hell am I talking myself out of this plan?

Thanks
1 reply

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Mike Anthony 13 years ago

Originally Posted by iYingHang

You are right but there's another question. Why will business owners come to my seminar if they are big bosses?

Hell am I talking myself out of this plan?

You should. If you don't know how you will ge the "big bossess" to your seminar then its not really a plan. If you think about you realize you are asking them to leave their businesses to come out to you in order for you to sell them on your services. Maybe thats how it works where you live but in many markets thats not how it works. If you want their business you go to them.
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Nathon Hay

13 years ago

YOU WILL NOT DIE!

But you will not succeed if you don't do this seminar.
You will fail if you do not do this seminar.

DO THE SEMINAR!

The worst that can happen is not death - nor the feeling of death.
The worst that can happen is you fart on stage. Wait, that's just funny.

The worst that can happen is someone asks you, "What can you offer us that other firms cannot".

Answer it for us, here on the forum.

What can you offer us that other firms cannot?

[ 3 ] Thanks

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gurushotforum.com

13 years ago

investigate properly before you commence further.

Thanks
1 reply

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Vince L 13 years ago

Hey Guy, I understand you dilemma. Stepping out on a limb is always a bit nerve wracking.

A couple of thoughts...
1. Do you have a plan that includes a
clear picture of the benefits of your offering? (How can you help these owners)
2. How do you intend to measure success on their terms?
3. How can you easily communicate these benefits and indicators to them?
4. What is your competitive advantage over the next guy pitching what you have to offer?

I encourage you to spend the time developing a marketing plan, product offering and an ROI statement for your clients and then PROCEED with your seminar.

If you "fail" you fail, no big deal - but be prepared to succeed.
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MichaelHiles

13 years ago

Die? That's quite a reaction. I've never heard of someone dying from business failure (unless they jumped out of a window or something).

Does your dad realize that all the design firms were all small once?

Thanks

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rain21

13 years ago

no problem, u can do that... It doesnt matter whether there are big companies have or not, usually big companies can't give their service for cheap price, but you can, you must give your customers a good after service...

Thanks

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InHwan Park

13 years ago

you will not die. go read something called "Bootstrapper's Bible" its great and outlines what advantages us smaller guys have over the bigger company and how it can help us.

do your research, find out exactly what services are provided by this BIG firm and see how you can add a little twist to it to make it uniquely yours.

dont let the bigger guys push you around.

Thanks
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WildGale

13 years ago

In addition to some of the other comments -- How are you going to market the seminar itself? How will you get people to attend? If you can get them there, I would absolutely do it, but it's not easy to get a business person to an event like this. Personally, I would do something like hit the Rotary circuit. They are already in those chairs and are happily eating lunch.

[ 1 ] Thanks
1 reply

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keep.livin

13 years ago

Originally Posted by WildGale

In addition to some of the other comments -- How are you going to market the seminar itself? How will you get people to attend? If you can get them there, I would absolutely do it, but it's not easy to get a business person to an event like this. Personally, I would do something like hit the Rotary circuit. They are already in those chairs and are happily eating lunch.

i was wondering if someone else would suggest this.
you have to also balance this with the fact that rotary is there to eat lunch, so it makes great practice, but your conversions will be lower than if you, say, held an invitation only luncheon. exclusivity is powerful

Thanks

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AidenChong

13 years ago

IYingHang (IBank?) LOL

If I can do that in Sabah, why can't you do it in Penang? A place where it's much more advanced than our place here, in Sabah?

The right kind of mindset is to have services in the backend that those local businesses could use... OR, you could use loss leader method in the front end, and make sure you have a lot of backend services waiting for them.

However, no other method is better than showing your genuine concern to a business, or a business owner. Take their business as serious as your own!

Look at something that they could use to make some sort of instant changes, instant results, or instant profits over their current situation.

I focus more on how people could get into the offline world, what kind of approach would be the easiest method, and how people can get their first offline clients and get it snowballing from there.

Here are a few sample posts that I've contributed on, take a look at them.

1) My first offline experience...

2) My offline clients is "snowballing"...

3) Online-Offline Hybrid Local B&M Clients - Time To Make 1000s of Dollars From The Offline World...

4) Creative ideas to market my dental clinic offline? - part 1

5) Creative ideas to market my dental clinic offline? - part 2

6) Can You Answer This Offline Question (asked by a lot of clients)?

Does this help?

Aiden

P.S. I won't blame your dad if I were you, that's because he doesn't understand the industry as a whole.

And the thing you need, is a strategy or strategies, even if you're providing services to local businesses. It's much more easier when you have strategies, or systems that you could use when you're in a business.

[ 1 ] Thanks

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Nathan Alexander

13 years ago

You can always "not do" stuff. That's easy.

But anyone successful here with a long-term business works hard. And they earn every cent.

You aren't an exception to this rule, but you have to want it more than you want the comfort of not getting it ready, gathering the crowd, getting up in front of the crowd and working your stuff.

That being said: Hosting a seminar, and getting people there are two different beasts. The latter usually involves a good direct mail campaign, follow-up (phones and maybe even in person), confirmation and persistence.

You needw to know whether they're coming. And reward their time for doing so.

As you plan your event, constantly ask yourself...

Why should someone spend their valuable time at your seminar?

When you can give a very specific answer, one that you can clearly articulate and communicate, you're starting to get it.

The process of figuring that out will help you understand how to present what you have for them. It has to be engaging and rewarding for them.

Remember...it's all about them. Period. You must reward them for coming both by the content, and a reward of some kind.

Maybe you show them how to do (one or more) things for themselves (never worry about giving out too much information--people forget, get inundated with too much info and decide it's usually worth it to hire out).

Maybe you promise to take one potential client that shows up and perform a live make-over of their site (or whatever you do). I'm not sure how that would play out, but some services lend themselves nicely to live demonstrations.

Doing this gets others excited at seeing results that are possible for them. Plus, some lucky person gets to be in the "hot seat" where you work on their business/site for them.

But whatever you do, don't take advantage of their time. They are not there to hear you pitch them. (At least not outright at this particular seminar.) And they don't care about what you do.

Let me say that again.They don't care about what you do--they care about what you can do for them.

Now, assuming you DO have people coming, and you do what you do well, why should you care about the big web companies? Are you a commodity?

You better not be. You have to find out what you can do that those other guys can't.

Maybe because you're smaller you give a lot more personal attention. Maybe you are faster. Maybe you don't take on more than a handful of clients so the quality goes way up because you're not just "churning them out" farm-like like the other guys.

Remember, you can position yourself any way you want. And if you can't do that, then re-position the other guys in their minds (although that's a harder fight, but it can be done).

But set yourself apart so that if they "just want web design" they get to go shopping by price, or the nicest phone person, or the "prettiest" company site, or...whatever.

But if they want "xyz" (the unique offer you have, and spell out) they have to go to you.

Get in that position, and use a little scarcity (only x available spots available for the next three months. Obviously, less than the number of attendees) and you should be on your way.

As far as confidence?

Aren't you darn good at what you do? Do you believe in your services? Really believe in your abilities?

Then why aren't you thinking about how many businesses could use you? You're not doing them any favors not sharing your skills, right?

If you're great, (you can't mess around here because you can only fool them once) and you know it. Get out there!

Give yourself permission to fail the first time. Realize it's your first time, excuse yourself TO yourself, and get it done. Know ahead of time you might not do as well as you hope too, and that's fine.

Competition? Remove yourself from the competition by being the only one who does what you do, the way you do and you're on your way.

Good luck.

[ 1 ] Thanks
1 reply

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iYingHang

13 years ago

Originally Posted by Nathan Alexander

You can always "not do" stuff. That's easy.

But anyone successful here with a long-term business works hard. And they earn every cent.

You aren't an exception to this rule, but you have to want it more than you want the comfort of not getting it ready, gathering the crowd, getting up in front of the crowd and working your stuff.

That being said: Hosting a seminar, and getting people there are two different beasts. The latter usually involves a good direct mail campaign, follow-up (phones and maybe even in person), confirmation and persistence.

You needw to know whether they're coming. And reward their time for doing so.

As you plan your event, constantly ask yourself...

Why should someone spend their valuable time at your seminar?

When you can give a very specific answer, one that you can clearly articulate and communicate, you're starting to get it.

The process of figuring that out will help you understand how to present what you have for them. It has to be engaging and rewarding for them.

Remember...it's all about them. Period. You must reward them for coming both by the content, and a reward of some kind.

Maybe you show them how to do (one or more) things for themselves (never worry about giving out too much information--people forget, get inundated with too much info and decide it's usually worth it to hire out).

Maybe you promise to take one potential client that shows up and perform a live make-over of their site (or whatever you do). I'm not sure how that would play out, but some services lend themselves nicely to live demonstrations.

Doing this gets others excited at seeing results that are possible for them. Plus, some lucky person gets to be in the "hot seat" where you work on their business/site for them.

But whatever you do, don't take advantage of their time. They are not there to hear you pitch them. (At least not outright at this particular seminar.) And they don't care about what you do.

Let me say that again.They don't care about what you do--they care about what you can do for them.

Now, assuming you DO have people coming, and you do what you do well, why should you care about the big web companies? Are you a commodity?

You better not be. You have to find out what you can do that those other guys can't.

Maybe because you're smaller you give a lot more personal attention. Maybe you are faster. Maybe you don't take on more than a handful of clients so the quality goes way up because you're not just "churning them out" farm-like like the other guys.

Remember, you can position yourself any way you want. And if you can't do that, then re-position the other guys in their minds (although that's a harder fight, but it can be done).

But set yourself apart so that if they "just want web design" they get to go shopping by price, or the nicest phone person, or the "prettiest" company site, or...whatever.

But if they want "xyz" (the unique offer you have, and spell out) they have to go to you.

Get in that position, and use a little scarcity (only x available spots available for the next three months. Obviously, less than the number of attendees) and you should be on your way.

As far as confidence?

Aren't you darn good at what you do? Do you believe in your services? Really believe in your abilities?

Then why aren't you thinking about how many businesses could use you? You're not doing them any favors not sharing your skills, right?

If you're great, (you can't mess around here because you can only fool them once) and you know it. Get out there!

Give yourself permission to fail the first time. Realize it's your first time, excuse yourself TO yourself, and get it done. Know ahead of time you might not do as well as you hope too, and that's fine.

Competition? Remove yourself from the competition by being the only one who does what you do, the way you do and you're on your way.

Good luck.

Thanks man. It really get me thinking.

Thanks
1 reply

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moonviper 13 years ago

There's room for everyone out there. There are simply people out there who don't want to work with the big firms. They prefer the service that only YOU can offer, so get out there and do it already! You'll be amazed what follows once you've got a couple of happy clients under your belt!
- Thanks
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joshril

13 years ago

What's your plan for filling the room? We can give some suggestions if you let us know what you're already doing.

Thanks
1 reply

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iYingHang

13 years ago

Originally Posted by joshril

What's your plan for filling the room? We can give some suggestions if you let us know what you're already doing.

Well, I am thinking of explaining and pitching the business owners about the importance of having a website that converts and why most web design firms are doing it wrongly.

Another question it should I just put up an ad about the seminar or I cancel the seminar and just advertise about my services?

Thanks
1 reply

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keep.livin

13 years ago

Originally Posted by iYingHang

Well, I am thinking of explaining and pitching the business owners about the importance of having a website that converts and why most web design firms are doing it wrongly.

Another question it should I just put up an ad about the seminar or I cancel the seminar and just advertise about my services?

no ads. personally invite each owner like this:

i think you should let them tell you why they need a website that converts:
ask them about their business and then their online presence, how well it is working, and what they expect from it. then after they tell you what they need, tell them how you are having an "invite only" seminar on that exact topic on "such and such" date.

then be ready to phrase your solution to their problem

Thanks

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alanborcic

13 years ago

Go get them tiger. Giving up was never solution

Thanks

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Liz Morgan

13 years ago

Tell your dad to go jump in a lake and don't listen to him. If your dad was a successful entrepreneur he wouldn't have said that, so don't let those around you scare you into staying at their level, where they want you.

Originally Posted by iYingHang

Hey big guys out there,

I am planning on a seminar to local businesses on creating websites for them. I am about 60% completed with the thing but then my dad told me that it will be a total failure because there are big web design firms out there and I will die.

What do you guys think?

Cheers!

Thanks

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jushuaburnham

13 years ago

Do your assignment first before you make a move. Do your research and ask some advice form the experts and well experienced.

Thanks

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JamieSEO

13 years ago

Many of the posters above have it nailed.

You need to go into the seminar with an answer to "why you should use MY service" - not "why you should get a website".

Here are the advantages you have over bigger businesses:

- less overhead costs
- more flexibility to deliver EXACTLY what the client needs
- a personal approach
- consistency! Let them know that you can guarantee that they will be dealing with the same person each time
- their business is more important to you! You can use the fact that you don't have a large client list to your advantage by letting them know they are your number one priority

Thanks

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SeverinH

13 years ago

I would pass on the idea of the seminar unless you have had great successes with previous clients and can share their experiences as a testimonial. If you like the idea of talking to business owners face to face you want to check out John's audio series, its free to download and I think the title is "offline on crack," I think... Anyways in it he gave some amazing advice on how to get meetings with busy prospective clients.

[ 1 ] Thanks

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Alfred Shelver

13 years ago

I think to negate the possibility of your fathers negativity only invite small, medium companies that do not have websites or have extremely poor websites. If that point ever comes up that there are big design firms out there, you can easilly nullify this by using your many advantages to back up your point.

Thanks
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It Should Be Easy 13 years ago

That was just total bull****. Your should really talk to him, positive feedback IS important. If something would kill your business it is him making you negative which results in you doing a bad job. Its plenty of people who need a cheap webdesigner and the big firms really don´t offer that.
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iw433

13 years ago

hey you ever watch a baby learning to walk? He takes a step or two and fall right on his butt. Does he just sit there? NO he gets up and tries it again until one day he is standing on a podium with an Olympic gold medal in track hanging around his neck.

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wmcfer17

13 years ago

If you think you can do it? then do it trust your gizzard soar high... don't hesitate. I know you can do that.

"No guts No glory" what are you afraid of? If you have something to show up against those competitors. Show them what you've got.

Fight for it!