Local Marketing Online - Did You Know You Were An Internet Expert?

21 replies
Local marketing online can be an amazing way to build another revenue stream pouring cash into your pocketbook. It can also be frustrating if approached incorrectly.

The problem is that many Internet Marketers discount the amount of knowledge they have. Remember, you have forgotten more about Internet Marketing than the brick and mortar business owner will ever know! Regardless of your belief in yourself, you are an expert in their eyes.

When trying to set up a business offering local marketing online services, there are so many ways to monetize your knowledge. Don't think you have to offer every possible service. Focus on the ones you know, and become the Local Internet Expert in your city.

Here are a few actionable tips you can use today to instantly improve your closing rate, and capture new customers, or even your first customer!

- Contact a business owner whose establishment you frequent. Business owners are more receptive to someone they know, and it is easier to get your feet wet.

- Offer a bonus for customers that act today, or this week, or by the end of the month. That allows you to contact them again before the deadline if they do not buy today.

- Build a site and get it ranked BEFORE you approach your prospect. If you can show that "YourCityPlumbing.com" is ranked on page one, it is an almost guarantee you will sell it to a plumbing company immediately.

- Offer a FREE "Local Marketing Online" course for business owners. Teach some rudimentary tips and tricks. Simply getting them thinking in the right direction makes selling easier.

- Approach local business owners with a poll. Ask them which topics are most important to them online, and give them a list of 10 or 20 services. Chances are the business owner will notice things on your list she was not aware of, and this gets a discussion going.

These are some very easy ways to certify your status as the Local Marketing Online "Guru", but they are just first step moves.
#expert #internet #local #marketing #online
  • Profile picture of the author Cay78
    Raradra...simple yet effective ideas....great post!

    I will take some of these into account. Thanks.
    Signature

    There are 2 types of people in this world....those who get it and those who don't. The ones that get it know exactly what we are talking about. The ones who don't are left scratching their heads.

    {{ DiscussionBoard.errors[3301349].message }}
    • Profile picture of the author Srikanth D
      simple and to the point!
      Good job..
      Signature
      >> Getting back into IM game <<
      {{ DiscussionBoard.errors[3301383].message }}
  • Profile picture of the author raradra
    Glad you liked it
    Signature
    Residual Income article site. Writedge!
    Pay Per Unique View writing site. Daily Two Cents
    Free - The Science of Getting Rich No optin!
    {{ DiscussionBoard.errors[3304576].message }}
  • Profile picture of the author garyfromdurham
    Originally Posted by raradra View Post


    - Offer a FREE "Local Marketing Online" course for business owners. Teach some rudimentary tips and tricks. Simply getting them thinking in the right direction makes selling easier.
    The rotary clubs and offline business networking events like 4networking love these kind of things and welcome guest speakers.

    Not only does it build your credibility with local businesses but you make some excellent contacts and referrals.

    I have got a lot of business from doing this.

    Gary
    {{ DiscussionBoard.errors[3304586].message }}
  • Profile picture of the author paulie888
    Great tips. They serve as "ice breakers" and will definitely help you to approach prospects from a position of authority and trust, instead of just being another stranger attempting to sell internet marketing services to them. If executed properly, this should result in far greater response and conversion rates than taking the traditional sales approach.

    Paul
    Signature
    >>> Features Jason Fladlien, John S. Rhodes, Justin Brooke, Sean I. Mitchell, Reed Floren and Brad Gosse! <<<
    {{ DiscussionBoard.errors[3304631].message }}
  • Profile picture of the author PaulMark
    Thanks for the post!

    It's so funny how negative people can be able their internet skills. But the average internet marketer is a offline rockstar.

    As you've heard before... the 4th grader is god to the third grader!
    Signature
    Just PM questions : Paul answers questions about rapid product creation, recurring revenue and creating online training programs. Mark answers questions about SEO, organic traffic, & local business marketing.

    {{ DiscussionBoard.errors[3304725].message }}
  • Profile picture of the author accent09
    Excellent post. Thanks for bringing it home.... I am trying to narrow my focus with my offers as you adviced and finding that it works much better then trying to please everybody's whim.

    I also live in Calgary and I know there are so many businesses here that could take advantage of online marketing they just need to be educated a bit.
    {{ DiscussionBoard.errors[3307925].message }}
    • Profile picture of the author Ric_Worthy
      Google Places is a real in with many small businesses. Walk in the door with an internet connected laptop, notebook, or tablet computer. Show them the google map and that they aren't on it. Offer to put them on "the map" for $20 right then and there.
      A few minutes later they are getting a 'phone call from Google' and you have established yourself as an IM guru and you've made $20.
      Now, you can make a pitch for additional services.
      Signature

      Free Online Business Builder ebooks at www.ric-worthy.com
      Set up your own Squeeze Page sales funnel for free

      {{ DiscussionBoard.errors[3308163].message }}
  • Profile picture of the author batanggenyo
    nice one....i will try those techniques here
    {{ DiscussionBoard.errors[3308949].message }}
  • Profile picture of the author Anthony_Hall
    Originally Posted by raradra View Post


    - Contact a business owner whose establishment you frequent. Business owners are more receptive to someone they know, and it is easier to get your feet wet.
    I have not done this yet because I really don't frequent too many places.

    But if you let your friends know what you are doing chances are they'll recommend you to someone they know.

    I'm actually supposed to present to my roommates boss who owns a successful CPA firm and then a coworker at my job recommended me to her other boss at a furniture store.


    Originally Posted by raradra View Post

    - Build a site and get it ranked BEFORE you approach your prospect. If you can show that "YourCityPlumbing.com" is ranked on page one, it is an almost guarantee you will sell it to a plumbing company immediately.
    Actually have done this and am working on a site for a pretty big company around here.
    Originally Posted by raradra View Post


    - Offer a FREE "Local Marketing Online" course for business owners. Teach some rudimentary tips and tricks. Simply getting them thinking in the right direction makes selling easier.
    YES! I was thinking about this earlier today and wanted to post on here seeing what kind of classes helped people gain clientele.

    My idea was to do one for google places and then at the end of it offer them the full optimization package with continuity attached.
    Originally Posted by raradra View Post


    - Approach local business owners with a poll. Ask them which topics are most important to them online, and give them a list of 10 or 20 services. Chances are the business owner will notice things on your list she was not aware of, and this gets a discussion going.
    I imagine this is a damn good ice breaker.

    You have to think, this business owner has poured everything they had into this business, it's their baby. You're asking about the thing that they love and nurture and care about and how they need help doing that.

    What kind of business owner would say no to that?
    {{ DiscussionBoard.errors[3309741].message }}
  • Profile picture of the author loganquinn
    Cool post! Very interesting.
    Signature
    www.loganquinn.com (Ignore The Hype)
    {{ DiscussionBoard.errors[3314923].message }}
    • Profile picture of the author taji
      It's surprising with stuff I think is basic knowledge, others have no clue what I'm talking about.
      {{ DiscussionBoard.errors[3314936].message }}
      • Profile picture of the author raradra
        Originally Posted by taji View Post

        It's surprising with stuff I think is basic knowledge, others have no clue what I'm talking about.
        Millions of people spend time on the internet daily, but most of those are surfers and have no idea how to do what we can do while we're sleeping. That's why there is so much money to be made in local marketing.
        Signature
        Residual Income article site. Writedge!
        Pay Per Unique View writing site. Daily Two Cents
        Free - The Science of Getting Rich No optin!
        {{ DiscussionBoard.errors[3317612].message }}
        • Profile picture of the author SuperNuker
          radra this post actually led me to my first signing of clientele.

          Do you cold call as well?
          {{ DiscussionBoard.errors[3326739].message }}
          • Profile picture of the author GCooper
            Thanks for sharing.

            -G
            {{ DiscussionBoard.errors[3327157].message }}
          • Profile picture of the author raradra
            Originally Posted by SuperNuker View Post

            radra this post actually led me to my first signing of clientele.

            Do you cold call as well?
            I do not personally cold call, but I do sometimes hire someone to do so and have done so in the past. It's an effective method, but can be too effective if you're not willing to expand beyond a certain point
            Signature
            Residual Income article site. Writedge!
            Pay Per Unique View writing site. Daily Two Cents
            Free - The Science of Getting Rich No optin!
            {{ DiscussionBoard.errors[3330519].message }}
  • Profile picture of the author eurostarjewelry
    What I had done is Put up a Big Banner in front of my office so that people can see, as soon i put up the banner, the traffic increase 20% I had seen on my google analytics Thanks ..for the good write up
    {{ DiscussionBoard.errors[3327168].message }}
  • Profile picture of the author Anna Howard
    Wow, thanks a lot for providing the direction. Never though of this before in my life.......
    {{ DiscussionBoard.errors[3327214].message }}
  • Profile picture of the author sdentrepreneur
    Many business owners will check your references. Very important to have a few clients that you have done business with in the past that will give you a good recommendation.

    Creating a large Twitter, Facebook Business Page and LinkedIn Account for yourself goes a long way when they are performing their due diligence on your Marketing Company.
    Signature

    Learn Digital, Internet and Social Media Marketing For Your Business
    Click here to learn more - Digital and Social Media Marketing Training Course

    {{ DiscussionBoard.errors[3330878].message }}
    • Profile picture of the author raradra
      Originally Posted by sdentrepreneur View Post

      Many business owners will check your references. Very important to have a few clients that you have done business with in the past that will give you a good recommendation.

      Creating a large Twitter, Facebook Business Page and LinkedIn Account for yourself goes a long way when they are performing their due diligence on your Marketing Company.
      Great tips as well! Thanks for the input!
      Signature
      Residual Income article site. Writedge!
      Pay Per Unique View writing site. Daily Two Cents
      Free - The Science of Getting Rich No optin!
      {{ DiscussionBoard.errors[3447265].message }}
  • Profile picture of the author magman01
    Originally Posted by raradra View Post

    The problem is that many Internet Marketers discount the amount of knowledge they have. Remember, you have forgotten more about Internet Marketing than the brick and mortar business owner will ever know! Regardless of your belief in yourself, you are an expert in their eyes.
    I have found that this is so true.
    {{ DiscussionBoard.errors[3454950].message }}

Trending Topics