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33 replies
Fellow Warriors,
#hiles #live #michael #ready #rumble #warriors
  • Profile picture of the author BrashImpact
    Reserved for Questions
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  • Profile picture of the author MichaelHiles
    After the awesome time I had last night doing the extended interview with Will for TalkMarketingNow and Friday Nite Chat, I had a ton of people message me asking for more stuff and more time. I warned everyone that when I get going, I've been told over and over again it's like drinking from a fire hose. I covered a lot of territory, but it's just scratching the surface.

    Then today, Robert asked me to do an interview with him and it was perfect timing.

    So yeah, I am going to keep the ball rolling here and make this happen.
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  • Profile picture of the author cbest
    Michael,

    Your talk on TMN rock.. thanks for sharing your insights.

    Christine
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    Offline/Online Coupon App free coupon for your clients coming soon.

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  • Profile picture of the author blackstone
    If you were starting out, how would you generate client prospect leads ?
    How would you create positioning for yourself?
    There's a lot of discussion on selecting a niche. Do you agree or is business just business?
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    • Profile picture of the author BrashImpact
      Originally Posted by blackstone View Post

      If you were starting out, how would you generate client prospect leads ?
      How would you create positioning for yourself?
      There's a lot of discussion on selecting a niche. Do you agree or is business just business?
      Blackstone,
      Excellent Questions and you are the first on the list who completed the task.
      Thanks for taking the time to post.
      Regards,
      Robert
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  • Profile picture of the author blackstone
    Thank you.
    If you and Michael are willing to share, we need to tell him what we need to know.

    BTW, how will one get access to this ?
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  • Profile picture of the author Rus Sells
    Michael,

    After getting a new client what is one of the first things you evaluate in the company.
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    • Profile picture of the author BrashImpact
      Originally Posted by blackstone View Post

      Thank you.
      If you and Michael are willing to share, we need to tell him what we need to know.

      BTW, how will one get access to this ?
      Blackstone, we will post up in the thread with an actual time...# and the likes.
      Thanks for your response.
      Robert

      Originally Posted by Rus Sells View Post

      Michael,

      After getting a new client what is one of the first things you evaluate in the company.
      Rus,
      Thanks for your post, if you would like to elaborate on that question with more details, as well as additionals, i will put em down.
      Thanks for taking the time to post up.
      Regards,
      Robert
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      • Profile picture of the author Rus Sells
        After getting a new client what is "THE" first thing you evaluate in the company.

        What is there to ad? I want to know what Michael feels is most important, I don't want to distract him with what I think, I want to know what he thinks. = )

        Originally Posted by BrashImpact View Post

        Blackstone, we will post up in the thread with an actual time...# and the likes.
        Thanks for your response.
        Robert



        Rus,
        Thanks for your post, if you would like to elaborate on that question with more details, as well as additionals, i will put em down.
        Thanks for taking the time to post up.
        Regards,
        Robert
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  • Profile picture of the author Istvan Horvath
    I missed that call with Will and the next hour, too...

    For those that are planning to become offline gurus overnight - everybody should read this blog post of Michael
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    • Profile picture of the author John Durham
      Originally Posted by Istvan Horvath View Post

      I missed that call with Will and the next hour, too...

      For those that are planning to become offline gurus overnight - everybody should read this blog post of Michael
      I am a little excited as I offer my disagreement here, because I know Michael looks forward to the banter...

      But I must say, that Mom and Pop businesses DO matter, and putting them on the internet, I can say from experience, even in the simplest form of a small static website that is optimized is beneficial to them.

      On another note:

      Months ago, I understood that the "two bit shyster" teaching people to focus on "Mom and Pop" low hanging fruit thing would come...

      I understood that while maybe not being attacked "personally", or "directly"; my "style of teaching" would be met with a wave of haters after the excitement died down...even predicted it in my thread on making 50k from nothing...that the hate for this "type" of teaching would arrive.

      A new wave of people attacking the premise of these ideas... mostly those with ego's to protect. Generally people who get their feelings hurt when they see that an 8th grade dropout can create more business than they can with a marketing degree.

      Thats something that I personally have grown used to, even though its not my teaching "personally", thats being attacked here in this blog post.

      The idea of teaching normal, even below average people to be "Salesman" is offensive to those who fancy themselves to be "Real Professional Consultants".

      The warrior forum is about "making money". To do that you have to be able "sell", not just sound intelligent while talking to each other using big words like "conglomerate" (OOOOhhh...Ahhhhh...."conglomerate" Wow. colors! LOL).

      If I hired a person with a masters degree in marketing (and as an 8th grade dropout, yes I have hired many of those to work for me for 10 bucks per hour) and they started talking all that mess to me... I would say "Great now pick up the phone and conglomer-ate something and get me a customer before next month".

      A "marketing pro", sales do not necessarily make.Book knowledge does not make an entreprenuer.

      Even further, "knowing how to market an offline business does not make you an entrepreneur". It rather makes you someone who is qualified to "work for" an entrepreneur.

      If you cant sell , you're just technicien.

      That being said,

      Months ago I saw a bunch of overqualified people talking over the heads of newbies... who came here to learn to make money, and I started teaching them "SELL".

      Prior to that I noticed alot of people were pushing all kinds of BS that had newbies email spamming businesses with videos and direct mailing them and spending MONTHS ON END, not getting any sales, and wearing themselves and their resources out doing anything and everything but picking up a phone and calling a business owner...

      I have to tell you, in only two months there have been 20 or 30 people who have reported here and on TMF making their first sales since then. That doesnt count all the people who dont even report their success...

      I think there is a place for all things.

      There used to be alot of people with alot of knowledge who couldnt sell their way out of a paper bag.

      Now there are alot of people who can sell but who may not have the technical knowledge.

      Which one is the warrior forum more about?


      Hell as long as I can sell I can "hire" a pro marketer for my clients... but with all the knowledge in the world, if I am afraid to sell then it does me or noone else any good.

      The ole "Technichien vs Entreprenuer" syndrome.

      Using words like "shyster" "hustler"... for a person that teaches average people to succeed by going after low hanging fruit...? I think thats a bit overboard, and clearly biased.

      Hell I might not know how to cook a hamburger, but that wouldnt stop me from buying a Mcdonalds franchise and just following a system.

      Its funny to me how people sell reports on how to market an offline business... then when the newbies (the same customers base that bought your courses on how to market local businesses) start selling you call them "unqualified".
      They are the same people buying your course to learn your master techniques for ranking local businesses.

      Again:

      Many of these same people who say "The newbs arent ready to help local businesses", are same ones selling reports to those same newbs on how to help local businesses".


      Your report didnt give them enough info to actually be able to help a business?

      I dont think anyone who sells any kind of report on how to rank a local business, can tell newbs they arent qualified to help, in good conscience.

      I can tell you this, most of the newbs on my forum who are trying to sell SEO services, bought reports on how to do SEO by the very people who are saying they arent qualified to consult.

      If you are selling reports to newbs on how to help a small business grow, then you have no business saying that the newbs arent qualified to go out and sell the service your report is teaching them to perform.

      As I was not personally attacked there is no need to defend my "self" here, however I feel the need to defend my 'cause" which is clearly in opposition to the blog post being referred to here.

      My "camp" teaches average people to "sell". Directly teaches them "not to wait till they are a guru"... so I must stand by that and make an entry here, with everyones kind indulgence.

      I think that there are many levels of teaching and there is a curriculum.

      Where are you at in it?

      There are sales classes in this college of life, and there are "marketing classes", there people who make money through volume, and others who make money through bigger accounts.

      There are people who know that choosing "low hanging" fruit, can just be a sign that you are "smarter", and you are working smart while everyone else works hard.

      Some of the adjectives being used to describe those who teach others how to market to mom and pop businesses show a clear bias, and that causes a lack of credibility. Shows a slant.

      Lastly,

      To say that "small mom and pops" , (you know, the kind that have been in business since before you were even born?) dont need a website but they rather need to get a clue about running their business? (in so many words...)... thats laughable.

      The economy hit my friends brick and mortar retail business hard which had been running for 20 years and produced a over a 25k per month consistently... He had been running his store for 20 years through thick and thin till the economy started going south...You think he needs to get a clue about running a business instead of thinking about going online?

      2 years ago, his retail stored slowed down to doing less than 100.00 per day due to the economy, and I created a simple internet solution for him that ALONE creates 5-6k per month in customers... and supplements his store, and will get him through till the economy picks back up and his store starts selling again.

      Now its not 30k per month, but it pays the mortgage on his building each month and keeps the doors from closing completely.

      So yeah, I think mom and pop businesses can definitely benefit from the internet, were it not for that extra boost to cover the mortgage over the last year his doors would completely close.

      You know what solution I offered him...?

      Get ready, its really technical... "Ebay".

      I set him up an ebay store which now supports his brick and mortar store just enough to keep the doors open and keep it from going totally out of business. He is now expanding his online efforts... a natural part of a process that begins with simply "getting on the web".

      One less small business shutting its doors, due to some ignorant 8th grade dropout offering a simple solution to just "get on the web".

      There are ALOT of simple solutions.

      But you know what?

      If it werent for a guy like me, my friends doors would be shut right now... because most salesman would go in there and try to sell them a $5,000 website at $600 per mth maintenance, and he would have never been able to afford it... and his doors would have shut.

      The "low hanging fruit" (Mom and Pop Business) is the backbone of America, they need help getting on the web.

      They need "cheap" solutions, they need "simple" solutions, and they dont have the budget for major projects.

      If having a website can even make a 5% difference in their business it could be the 5% that keeps them from shutting the doors completely.

      If you go in with a rocket science plan and you wont work with them without them breaking the bank... they might not survive.

      So yeah, go in offer a cheap simple solution... such as a 5 page static website for starters, something they can afford that will help them to start chipping away at that 5%, just as your own ability to offer solutions increases and you knowledge, so wil "their" experience with the web abd their ability to increase that 5%^ to 10-15%...

      It all starts with "STARTING", which most will never do if its too complicated, either "web salesman" or "Small Biz Owner".

      Even if they are on page 10 of google for now untill they can afford more marketing, it increases their odds a hell of alot more than not being on the internet at all. Business, if you have any experience, is about increasing every percentage you can, and getting your sales incrementally from one percent to the next, every one counts.

      My friends store isnt number one on ebay... but just "being" on ebay period, is helping his business survive now.

      If all you are smart enough to do is set someone up an "ebay" site alone, you can help them,. That doesnt require rocket science.

      In closing, I still dont buy the "you have to have a marketing degree to help someone" philosophy.

      But I do subscribe to the belief that if you cant do a basic sales pitch YOU ARE SUNK no matter how smart you are.

      So I will continue to teach people to approach small businesses.

      This is what sets people free at the warrior forum, this is what people come here to learn "How to sell something".

      If you came to the warrior forum because you need to learn to "sell something" and "make money" then I can promise you this:

      You will catch alot more mom and pop business starting out than you will fortune 500 companies.
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  • Profile picture of the author MichaelHiles
    John, you realize that there's a giant gap between being a "sales peson" and a "consultant".

    You can indeed learn to become both, they're different competencies. Being able to engineer a solution and sell a solution are two, incredibly different competencies.

    You advocate "selling", which is indeed a necessary competency. I advocate selling as well.

    What I don't advocate is selling and not delivering - which is the root of the blog post. You can teach someone to sell. Teaching someone to actually solve problems is a much different competency, and no less valid.

    Now I am not suggesting in the very least that's what you're teaching people to do - HOWEVER...

    the method that you promote lends itself more towards the drive-by artists who pull the hit and run because they're banking on the volume numbers game. There's always another "schmuck".

    A relationship-oriented, lead nurturing approach is the enemy of the drive-by hit and run that attracts the scammers - for obvious reasons. You can't scam someone and maintain an ongoing relationship with them.

    I think that's where there's a disconnect.

    You're a pitch-oriented guy - call enough people and pitch them, and someone will buy. If someone balks or doesn't respond quickly, move on and keep looking for the people who are ready to respond right this very second to the offer.

    That is indeed a very valid, quite acceptable gameplan. No qualms whatsoever. None. Zero. Zip. Zilch. It's a real way of doing things. Bonafide and quite legitimate.

    Aside from the attraction to that approach by the less than forthright business operators, my contention is, and will continue to be that it's also the most competitive, and the least profitable because it's looking for the very specific profile of buyer who is willing to buy the deal that you're pitching right this second.

    B2B sales studies have shown that in fact, on an inbound basis (not outbound) when a prospect initiates a contact with a product or service provider, around 30% are ready to buy right that moment. But 70% will buy within the first 9 months of the first contact.

    Now yes, keep in mind that this is inbound contact, not outbound.

    So what happens to the 40% that aren't ready to buy, but will?

    The pitch-based approach discards them in lieu of the raw number approach. There's little to no room for prospect nurturing or relationship development to capture that 40% on the back-end.

    And as we all know, the first sale is also the most expensive, because you've spent all your client acquisition cost and effort to get that first deal. So if you develop a business sales and marketing strategy that's solely based on landing the first deal and moving on (as the outbound call center/ pure volume approach is really geared towards), you have a completely different financial model.

    Again, not right or wrong per se - but different.

    Yes, getting started, it takes the hustle for those who want to get a customer. Anyone who wants to start a business has to find that customer.

    The real issue at hand is where do you want to spend your time (because there's the hurdle of time at play on both sides)?

    Do you want to spend your time combing through prospect after prospect to find the one that's ready to buy right now?

    Or do you want to spend your time investing in a nurturing program that develops the prospects into buyers down the road?

    And I don't know that it's really an either/or proposition. The truth is somewhere in the middle (like all things).

    But one thing is for sure, the very real scam artists that exist in this business aren't going to be spending time developing a relationship. And a very high percentage of traditional business owners know that as well.

    There's no knock on what you're doing or what you're helping people to accomplish. The avenue towards success is real and legitimate. Just be aware (as I know that you already are) that particular path attracts more banditry and highwaymen, which is the foundation of my blog post.

    Again, there's no either/or here. It's just different. People who literally don't know how to sell should learn how to do that first. If they can't sell $500 deals, they're not going to sell $100,000 deals.

    You teach people how to sell at the basic level. I sell at a very different level. Solution-based selling isn't pitch-based selling. They're two animals - neither one less valid than the other. Just different leagues. That's all.

    The idea that a person with an 8th grade education can't learn solution sales is a misnomer though. Larry Ellison, the high school dropout that created Oracle Corporation (a VERY solution-selling oriented company) is proof.

    Both require taking action. Both require certain skill sets. Solution-selling approaches can take longer, but can also yeild much, much larger deals. Pitch-based selling cranks high volume churn, and can deliver much higher numbers of deals - but typically at a much lower price point and profit margin.

    Just different.
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  • Profile picture of the author John Durham
    Well dammit Michael, if you are going to be so darn diplomatic about it, then what is there for me to be outraged about?

    I was trying to be the "Outraged Marketer" today.

    Where's my motivation?

    How am I supposed to be outraged when every one is being so nice?

    I want a new part! This role isnt working! Where's my agent?

    I didnt even get to use the word "preposterous" yet!:confused:
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    • Profile picture of the author trini
      Michael,

      In response to a comment on your blog post-

      "Are a lot of Social Media Marketing and Offline Marketing Consultants- Scam Artists" you said this:

      Paul, there ARE businesses out there that actually do get it and want help. And they're willing to pay for it - but they are also smarter than the average bear, and aren't going to fall for some silly shenanigans. Focus on finding those businesses.

      Could you outline the following:

      - the 3 key steps that you use to find these business
      - the profile of such businesses
      - your approach and steps to earn ongoing consulting fee from these businesses on an ongoing basis ( in other words- what services would you suggest that they are most likely to be willing to buy".


      Thank you,
      Stay Sunny

      Michelle
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      • Profile picture of the author Rus Sells
        So far I nominate Michelle.

        Originally Posted by trini View Post

        Michael,

        In response to a comment on your blog post-

        "Are a lot of Social Media Marketing and Offline Marketing Consultants- Scam Artists" you said this:

        Paul, there ARE businesses out there that actually do get it and want help. And they're willing to pay for it - but they are also smarter than the average bear, and aren't going to fall for some silly shenanigans. Focus on finding those businesses.

        Could you outline the following:

        - the 3 key steps that you use to find these business
        - the profile of such businesses
        - your approach and steps to earn ongoing consulting fee from these businesses on an ongoing basis ( in other words- what services would you suggest that they are most likely to be willing to buy".


        Thank you,
        Stay Sunny

        Michelle
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        • Profile picture of the author trini
          Why Thank you Rus

          Stay Sunny,

          Michelle



          Originally Posted by Rus Sells View Post

          So far I nominate Michelle.
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      • Profile picture of the author BrashImpact
        Michelle,
        thank you for taking the time to post up, Those are fabulous
        questions, and ones we will be adding to the list.
        Regards,
        Robert

        Originally Posted by trini View Post

        Michael,

        In response to a comment on your blog post-

        "Are a lot of Social Media Marketing and Offline Marketing Consultants- Scam Artists" you said this:

        Paul, there ARE businesses out there that actually do get it and want help. And they're willing to pay for it - but they are also smarter than the average bear, and aren't going to fall for some silly shenanigans. Focus on finding those businesses.

        Could you outline the following:

        - the 3 key steps that you use to find these business
        - the profile of such businesses
        - your approach and steps to earn ongoing consulting fee from these businesses on an ongoing basis ( in other words- what services would you suggest that they are most likely to be willing to buy".


        Thank you,
        Stay Sunny

        Michelle
        Signature

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    • Profile picture of the author BrashImpact
      LoL John,
      sorry we are not going to let you get a new Agent,
      your stuck with the one you have now. As for the
      Outraged Marketer, lmao, he should write a short
      essay or book.

      Thanks for taking the time to chime in, good thoughts,
      good laughs, and as always, Appreciated.

      Have a Fabulous Day...
      Robert

      Originally Posted by John Durham View Post

      Well dammit Michael, if you are going to be so darn diplomatic about it, then what is there for me to be outraged about?

      I was trying to be the "Outraged Marketer" today.

      Where's my motivation?

      How am I supposed to be outraged when every one is being so nice?

      I want a new part! This role isnt working! Where's my agent?

      I didnt even get to use the word "preposterous" yet!:confused:
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  • Profile picture of the author John Durham
    I actually chatted with Michael for an hour after that post... its all in good humor.

    EDIT: And discovered a great new tool that was created by another member on this thread thats just amazing BTW Russ. Truly "Wow".
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    • Profile picture of the author Tiger_Claw
      Michael,

      I fit into the category of a small business that works with other small businesses. I can and do continually close deals from anywhere to $1000.00 - $600.00 for the work I offer my clients. I also offer monthly services that do come with a recurring fee.

      Though, I'm interested in understanding how to approach the larger clients. The ones you talk about the $50,000 - $100,000 deals. How do you approach these large clients? Do not a majority of them have their own marketing departments?

      I guess what I'm really trying to understand is how do I expand? How do I go from someone who serves the mom and pop type small business solely to the larger corporations? I am a single man operation who still has a "day" job and I'm slowly fighting the uphill battle in doing this full time. I'm truly interested in whatever advice or insight you could provide me. Thanks.
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      • Profile picture of the author John Durham
        Originally Posted by Tiger_Claw View Post

        Michael,

        I fit into the category of a small business that works with other small businesses. I can and do continually close deals from anywhere to $1000.00 - $600.00 for the work I offer my clients. I also offer monthly services that do come with a recurring fee.

        Though, I'm interested in understanding how to approach the larger clients. The ones you talk about the $50,000 - $100,000 deals. How do you approach these large clients? Do not a majority of them have their own marketing departments?

        I guess what I'm really trying to understand is how do I expand? How do I go from someone who serves the mom and pop type small business solely to the larger corporations? I am a single man operation who still has a "day" job and I'm slowly fighting the uphill battle in doing this full time. I'm truly interested in whatever advice or insight you could provide me. Thanks.
        Tiger Claw is graduating to a different place in the curriculum.
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        • Profile picture of the author BrashImpact
          Originally Posted by John Durham View Post

          Tiger Claw is graduating to a different place in the curriculum.
          John,
          I X2 on that one for sure, Coming into to a whole new realm of business possibilities, which are both enlightening and exciting.

          Robert
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  • Profile picture of the author Tam Chancellor
    Just one question for now....

    1--Is there really a tangible difference between branding and USP? Right now, I just
    sell my clients on being unique and differentiate in the marketplace, but I would appreciated your perspective.

    Thanks for doing this!
    Tam
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    "Talking ain't doing." --Zoe Washburne

    "What you do speaks so loud I cannot hear what you say." - Ralph Waldo Emerson

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    • Profile picture of the author BrashImpact
      Originally Posted by Tam Chancellor View Post

      Just one question for now....

      1--Is there really a tangible difference between branding and USP? Right now, I just
      sell my clients on being unique and differentiate in the marketplace, but I would appreciated your perspective.

      Thanks for doing this!
      Tam
      Tam,
      thats a great question, and i am adding it too the list, and Yes there is a huge Difference between branding and USP. USP ( is the Ultimate stategic Plan ) branding, would fall as one tactic, within the overall USP. Michael will definately clarify this one for sure. Also, within my own buisness, we charge heavily for USP creation, branding is just a Tactic, nothing more.
      Regards,
      Robert
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  • Profile picture of the author BrashImpact
    Originally Posted by jodib View Post

    Hey Robert,

    Interesting post.. So, with a short space of time allowed for a question to be answered, I am intrigued to know where the answers will be posted. Perhaps you guys will compose a nice little PDf outlining the answers?

    I think it would be fairer to allow everyone access to these answers as you have posted out of the WSO Forum..
    Thank you for your question, actually we are going to run a live 2 hour call, and will post the call on this thread for all to participate. That was the best option, any ideas, i am all ears, if that is not sufficient.

    Warmest Regards,
    Robert Nelson
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  • Profile picture of the author Always-A-Warrior
    Are you guys doing a webinar?. I'd like to get in too. Thanks
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    • Profile picture of the author BrashImpact
      Originally Posted by Always-A-Warrior View Post

      Are you guys doing a webinar?. I'd like to get in too. Thanks
      Warrior,
      yes it will be just like that, and the time and link posted on this thread. Looking forward to seeing you there. BTW, if you have questions, please post em on this thread.
      Regards,
      Robert Nelson
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  • Profile picture of the author Tam Chancellor
    Another question for Michael...

    I remember reading in one of your posts that a way to get a foot in the door with large companies and/or Fortune 500 type businesses was to do a one-off type of marketing service to build your reputation. Can you elaborate on this?

    Thanks again Michael and Robert.
    Signature

    "Talking ain't doing." --Zoe Washburne

    "What you do speaks so loud I cannot hear what you say." - Ralph Waldo Emerson

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  • Profile picture of the author Rus Sells
    Here is my perspective and it will probably step on a few toes but that's what happens sometimes.

    Having run a successful brick and mortar company for many many years, holding sales records for companies that have not been broken a decade later...

    I would still, at this point sit down to listen and learn with earnest about what Michael could teach me about the foundational principles of owning and operating a successful business. Online or Offline it wouldn't matter.

    I have spent countless HOURS chatting with Michael about business and just about everything else.

    The man is brilliant the man is smart and the man his his finger on the pulse of what most people in this forum really need yet most don't realize it.

    My brick and mortar business did in the high single digit millions gross each year and I had thought I arrived, I had not even come close and if I knew some of the things Michael and I have talked about back in the day. I would not be on this forum, period.

    So with that..if I stepped on your toes, no apology here.

    I want to know what would be some of the foundational principles you'd teach some one just getting started to ensure the highest chance of establishing a company that can be seen as a leader in the market they work in.
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    • Profile picture of the author BrashImpact
      Rus,
      Brilliant question, and i just added it too the list, now this thread
      is getting somewhere, its not just about IM SEO, its a far wider
      broader, bigger picture, and we hope too establish that. Thanks
      for posting, as always, your post and you are appreciated.
      Regards,
      Robert Nelson

      Originally Posted by Rus Sells View Post

      Here is my perspective and it will probably step on a few toes but that's what happens sometimes.

      Having run a successful brick and mortar company for many many years, holding sales records for companies that have not been broken a decade later...

      I would still, at this point sit down to listen and learn with earnest about what Michael could teach me about the foundational principles of owning and operating a successful business. Online or Offline it wouldn't matter.

      I have spent countless HOURS chatting with Michael about business and just about everything else.

      The man is brilliant the man is smart and the man his his finger on the pulse of what most people in this forum really need yet most don't realize it.

      My brick and mortar business did in the high single digit millions gross each year and I had thought I arrived, I had not even come close and if I knew some of the things Michael and I have talked about back in the day. I would not be on this forum, period.

      So with that..if I stepped on your toes, no apology here.

      I want to know what would be some of the foundational principles you'd teach some one just getting started to ensure the highest chance of establishing a company that can be seen as a leader in the market they work in.
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  • Profile picture of the author Rus Sells
    Thanks, every word is the complete truth too! = )
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