27th May 2011, 05:02 PM | #1051 |
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You dont need to spend much at all to get into the mobile design business...its more an education in designing than offering it local businesses. If you start from the beginning of this thread you will be enlighten for this thread is a guide.
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27th May 2011, 06:58 PM | #1052 | |
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I haven't started marketing to anyone outside of my current clients yet but when I do, I'm not just going to send out a bunch of emails and wait for my phone to ring. I'm going to send out a series of them to the same list over several weeks, educating them about mobile marketing, with an opt out on each email. Your standard Dan Kennedy style of marketing. I suspect that the sales will start to come in over time as they get to know, like and trust you and you've provided them with convincing evidence that they are losing money by not having a mobile optimized site. I use Autoresponse Plus for my email autoresponder and am not required to get optins because it's on my own server, so I'll just stick all of my leads in there and have an automated follow up sequence. If you use Aweber, you'd have to get optins. Or, if you have a decent client management system, you could do it through that. In any case you need to set up a way to send the right email follow ups to the right leads in the right time sequence. I may do the same with direct mail or a combination of both. With direct mail, you could use a client management program or the old fashioned way with paper and folders or some type of filing system. (Sorry to start of my first four paragraphs with, "I".) In any case, don't just hit them once and forget about them. Send out follow ups and keep sending them until you see where the sales start to drop off. Once sales start dropping off you'll know it's no longer worth it to continue the sequence. It may be after six follow ups or it may be after 12. We'll have to figure that out for ourselves. You could also get an outside sales rep who has a smartphone to sell them for you. If you sell the mobile sites for $297, give them $150. I think you could get $397 or more depending on the market. If he/she can sell just two a day, you're both making some money. If that works, get a dozen of them. There are a bunch of ways to go about selling these. Just use direct response marketing techniques that you've learned. If you're new to direct response marketing, you might want to get your hands on some of Dan Kennedy's stuff like Magnetic Marketing or maybe some Guerrilla Marketing from Jay Conrad Levinson. Good luck! | |
27th May 2011, 07:02 PM | #1053 | |
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It'll be interesting to see how that shakes out. | |
27th May 2011, 09:24 PM | #1054 |
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In the old days and still true today is build a list if you want to make good sales. If you can't build a list piggy back on some one else's list and this is what I do. For example the last month I contacted a printer and took him out to lunch. He has a lot of customers. My Treat. I showed him QR Codes and mobile sites. Now we are doing these things together. 1. We did a mail out to all his customers about QR Codes and mobile sites. 2. We held a Friday afternoon cocktails where we did a short presentation on QR Codes and Mobile Websites. We will do this again. 3 We did a joint add in the local paper. This accomplished a few things. 1. He is now funneling me a lot of work. 2. He has got a lot of new jobs using QR Codes 3. We have raised awareness re mobile sites and QR Codes You see you can go after the ones and twos however if you think more outside the box you can get hundreds and these people will then refer others if you ask them. Second strategy is with other groups like social clubs etc. Same sort of thing but they cannot profit off QR Codes so I offer a free mobile site and seminar for them. Last strategy is that I send out letters to networking groups of which there are lots around. So like BMI, Rotary etc and send a nice presentation about what I do and offer to do free talks. So this is how I get a lot of my work. How about contacting some online businesses as Mobile is for them too. Software distributors, hosting companies, sms, and more. Many of these do outsourcing so you have to offer them a good deal. Hope this gets your mental juices going to help you target lots of clients rather than going after individual clients. Quentin |
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27th May 2011, 11:57 PM | #1055 | |
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Non-competing businesses that share an ideal type of customer like this are all around and a joint venture with these folks can be super powerful. Great stuff! | |
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28th May 2011, 06:59 AM | #1056 |
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Well, I figured if you PM'd me I would be able to reply back but it still won't let me. No worries, I just had some questions on your mobile script but I imagine your ad covers it all. I'll look into it further today. Thanks!
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28th May 2011, 07:21 AM | #1057 |
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You can email me from the site. Q |
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28th May 2011, 09:01 AM | #1058 | |
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Right now they are not treating their sellers (of products moreso than services) properly, especially for the money they're making. So for them to finally see some real competition is nothing but a good thing. I hope Google can win this one, I don't know who has more money (we know that how much money they spend probably has a strong correlation with who will win the case) but I do hope it goes in Google's favour. | |
28th May 2011, 03:17 PM | #1059 | |
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I'm sure that will make sense to many of you. :-) Evie | |
28th May 2011, 07:00 PM | #1060 | |
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28th May 2011, 08:55 PM | #1061 |
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Not sure what your saying...anytime I create a mobile version for a client I put it on their domain as subdomain m. I will never have to create another m. subdomain for the same domain again.
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28th May 2011, 11:34 PM | #1062 | |
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Rugman, the mortgage business is my day job. I can tell you that marketing (of any & all kinds) is HEAVY as far as realtors go. Tons of competition. There are a boatload of marketing sites that cater specifically to realtors. That $10/month is probably $10 per property per month. | |
29th May 2011, 12:00 AM | #1063 | |
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oakridgebellows.com looks very nice !!! | |
29th May 2011, 02:33 AM | #1064 |
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Had a look at oakridgebellows.com and looks great however the images on my HTC wildfire do not fir so creates a scroll sideways. Maybe you could optimize your graphics with a simple image id to auto size to make the experience better. A couple of lines of code and it would be perfect. Here is one of my customers you can try out Vale Display Solutions Quentin |
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29th May 2011, 09:26 AM | #1065 |
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thanks guys for the feedback - trying out some new things as we speak!
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29th May 2011, 10:33 AM | #1066 | |
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Ok, this is funny: I was doing my research to contact business owners for mobile sites as usual and I came across a website with the following popup notice: --- iPhone and iPad Users Please use two-finger scrolling where necessary to control this web site. --- Not an ideal biz owner to contact, right?
Visual example will be best I guess: website.com - main domain website1.com - addon domain website2.com - addon domain m.website.com - folder: m_website m.website1.com - folder: m_website1 m.website2.com - folder: m_website2 | |
29th May 2011, 11:29 AM | #1067 |
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From my experience, I don't think you need a script to have a complete awesome mobile version of a site ready. How many of you have worked with GoMobi? Use it and your mobile website will be ready in the next 10 minutes. A good alternative to this is MobisiteGalore. Truly, this service is easy to sell to offline business owners. Who is not aware of high rate of Smartphone usage and the business opprtunities it comes with? Not even the offline business owners. Since both providers mentioned above allow you a trial for free, select some hotels and restaurants in your area that already owns desktop websites, design the mobile versions of them and go ahead to present to the actual business owners with your own Smartphone. You will surely get good results. You cannot be using email marketing for this kind of service if you are not ready for frustration. You need personal contact to get a positive nod. |
29th May 2011, 02:21 PM | #1068 | |
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You can have as many "m" subdomains as you have domains. Doesn't matter that you have all the domains on HostGator or any other hosting company. Each domain can have as many subdomains as you want. Hope that makes sense. Unless there's something I don't understand about the HostGator biz package. I use a different hosting company so maybe I'm incorrect. | |
29th May 2011, 07:32 PM | #1069 |
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Hi James I guess you also set up their business website on blogger or homestead as well. Because this is basically doing. Anyhow gomobi etc are good services but why would you pay a company to send them all your traffic. Its is just bad advice. Easy is not always better. Personally as a consultant I want my customers to get all the credit for all their sites. By using these services you are giving gomobi or whatever you use all the credit. Quentin |
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29th May 2011, 09:51 PM | #1070 |
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@james96 I have personally tested both gomobi and mobilesitegalore and even setup a white label version of mobisitegalore for someone - personally I dont like either of them, mobisitegalore designs are just dreadful and amateurish, the output of gomobi is slightly better... if i HAD to choose from the two i would go with gomobi - however gomobi isnt without its problems it has some terrible design errors that lead to a bad user experience, i know last time i looked at the gallery feature it was dreadful, they also have some overly small icon buttons too... its not difficult to set up your own mobile sites, its cheaper and quicker and the results are far more pleasing not to mention you host them and have far better control of them... just my 2cents... but everyone to there own whatever works for them |
29th May 2011, 10:16 PM | #1071 |
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Guys, have you ever had a "potential" customer's web guy try to copy the code from a "demo" site you prepared for the prospect? Is there a way to cloak the demo site (cover the code, redirect etc), so they can not rip your design? Just curious... :-) Thomas |
29th May 2011, 10:44 PM | #1072 |
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Yep I have had a couple do this however there is not much you can do except possibly do it in graphics instead. Just take snapshots of the website and make a graphical representation and load that. In the end I contacted those customers that did because I saw the new mobile site and just outed them for my own pleasure. It has been less than 2% so all in all not worth wasting any time over. Quentin |
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29th May 2011, 11:33 PM | #1073 |
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I agree, not worth wasting time. I was just thinking about the ways to redirect or cloak, so they don't see the actual code, but if it hardly ever happens.... Taking snapshots might be a way to avoid the issue altogether. Thanks Quentin for your response. Thomas |
30th May 2011, 02:28 AM | #1074 |
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I'm doing this atm, I can pump these out in no time. pm me if you would like the psd template. |
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30th May 2011, 02:59 AM | #1075 |
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Jay can you expand on your method please. Do you just create a mobile formatted site or a normal web page as well. What is the benefit of hosting on your server to them. You have toaccess there existing server to upload the redirection script so whynot upload their site then. How do out justify them hosting it with you. Holy crap! $37 for hosting one page of HTML - THATS CRAZY. I don't think anyone here in the UK would pay that. I might try though! |
30th May 2011, 03:53 AM | #1076 |
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Anyone know what the difference is in Quentin and Will's WSO's? They are both about building mobile websites, right? Are they the same method or??
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30th May 2011, 08:47 AM | #1077 |
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@sitefurnance i use my own custom version of iwebkit depending on clients needs i use three different approaches 1) i will use my own custom mobile template and plugin for joomla and make the site dynamic 2) i will customize iwekbit to suit my needs to make like iPhone App formatted website 3) i will create a secondary site built specifically for mobile devices the third option is by far the easiest... most of my clients are already hosting with me... since i did their main websites... i have 2 very reliable VPS and also offer free 12 months webhosting for their mobile site and their main website... i have found in most cases new mobile clients end up having new main web sites built too! i charge upwards of $250 to $1000's for mobile sites and upwards of $2500 for regular sites - i only charge annually for regular websites... whos charging $37 for hosting? if you really wanted that extra $37 i would just merge it into the initial cost... and say FREE hosting for 1st 12 months... and then charge them $37 after the first 12 months... |
30th May 2011, 09:09 AM | #1078 |
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Quentin and Willr are two different types of mobile website design WSO's. Quentins is script used in a HTML editor..Wiilr is templates that you can change to desire type of business.
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30th May 2011, 09:25 AM | #1079 |
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Hi Moxil It is based on experience nothing else. I set it up for a few accounts a while ago and looked at a couple of pages and it looked fine but then the customers came back and said they wanted it removed because a lot of the pages were mucking up. Now me personally I love WP Touch as I mainly have a lof of blogging sites so it works great. I think with all the auto converters if you build for them as well as for the main site they are great. I actually I use WPTouch for some big customers but as a CMS for the mobile site. No one ever sees the wordpress site. The other thing is it is quite hard to see them and show clients which was hard to sell them on the concept. Quentin |
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30th May 2011, 09:41 AM | #1080 | |
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MobiReady Report... processing your page I do these in notepad and they are pretty simple. Not sure why people pay for a script. Maybe I will make my own script. Is anyone interested in another WSO to do this, but to do it so it passes the test? MobiReady Report... processing your page | |
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30th May 2011, 09:47 AM | #1081 | |
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look at the rotating header when you first go to the site you will see screenshots of sites that got a 100% mobirating report - one of the screenshots up there is a green looking one its a poker site... i did that in joomla about 5 years ago! lol | |
30th May 2011, 09:51 AM | #1082 |
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I know how to build the mobile sites thanks to WillRs WSO and I have built one for a friend of mine, in return for a testimonial. I have been looking for businesses in my area, but here in the UK loads and loads of businesses only have a page on a site where there are lots of business, like yelp.co.uk and touchlocal.com. There are a great deal less sites that are fredblogsbuilders dot whatever. I don't think that businesses that are too cheap to pay for a standard website, and use yelp or touchlocal, will buy a mobile website. Any thoughts? Anyhow I have a list now of local businesses that have their own websites that get less than 50% when their websites are entered into W3C, so hopefully these are the guys that I should be targetting. I am hoping this is what I am supposed to be doing; it seems to be they are the most likely people to buy a mobile website. Or just the ones that need them! Is my criteria too strict? Should I target the business owners with no website of their own? Any thoughts? Thanks Ruth |
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30th May 2011, 09:59 AM | #1083 |
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@gale, take a look at your local newspaper... see whos advertising... typically they are paying a good chunk of cash to be there... 1) if they dont have a website listed period they need one.... 2) if they have a site listed see if it redirects to a mobile site - if not sell them the benefits of a mobile site with QR codes/tracking for them to place on their print adverts 3) if they have a site listed and it directs to mobile sell them QR code tracking if they arent already using them... People who are spending money on marketing/advertising like this for me anyway seem more receptive to this kinda of stuff... ie mobile marketing dont forget you can also offer them SMS marketing too in addition to mobile sites and qr code tracking HTH jay |
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30th May 2011, 10:01 AM | #1084 |
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Marc do you think my customer cares whether it validates or not. His customers can see it great on their mobile phones and he got quite a nice order the other day from it. Its all about sales not validation. Gee Youtube only got a 4 with almost the same errors as mine with all their html 5 and programmers.. But go for validation if you think it will help you get customers. I am now over 200 mobile sites and booked out 2 months in advance so it really doesn't matter to much to me. They look good and the clients and customers like them. Basically all the fails have to do with size and tables and I am working on fixing some of them but most are not a problem. Quentin |
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30th May 2011, 10:30 AM | #1085 |
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Thank you Scotth and Quentin. I was doing some research for redesigning our web site when I came across this thread. If people take the time to read the posts, this thread will put anyone in the moble web site design business. I am going to continue reading....Thank you again! |
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30th May 2011, 11:00 AM | #1086 |
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ukescuba, Thanks for your advice. I don't know much about QR codes but I will look at people who are paying for advertising - that is a good tip, thanks! It's all part of the adventure........ Thanks, Ruth |
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30th May 2011, 12:47 PM | #1087 |
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I bought Quentin's a few months ago before buying Will's just last week and while there are some similarities between the two, they each have enough unique, good advice in them I'm glad I have them both. |
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30th May 2011, 01:10 PM | #1088 | |
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If you no zilch about mobile websites, these two WSO's will give a lot to get started. | |
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30th May 2011, 01:39 PM | #1089 |
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Scott, Steve & Molad...thank you for your input. I appreciate all the help I can get...yes I am new to this and trying to learn as much as possible as fast as possible. I did get Will's WSO a couple days ago. Don't have Quentin's 'yet'. This thread has been a great help too. I don't understand it all yet, but hopefully I'll get there soon.
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30th May 2011, 01:46 PM | #1090 |
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I'm going to ask a somewhat stupid question!. Is there anyone here that started selling mobile websites and has made success of it since this thread started. Why do I care? I need some inspiration... I guess I know Allegrity has been grinding away at this for a while with no sales, but is there anyone that has had success especially as a newbie to IM? |
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30th May 2011, 02:51 PM | #1091 | |
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Perhaps because today is a holiday here in the US, many of the people that participate in this thread are away from their computers. Hopefully, those that are making money will chime in later. | |
30th May 2011, 03:48 PM | #1092 |
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Don't send anything out without getting the prospective client to agree he wants to see what you have to offer. Otherwise you are spinning your wheels.
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30th May 2011, 03:57 PM | #1093 |
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Someone earlier asked about getting clients... If you are just starting out with this offering, I would suggest going back to you current clients and actually creating a 'mobile' version of the site that you created for them, if possible. Once they see it and once you educate them on how it could benefit them, they will be much closer to actually writing you a check. It does not always work but I had really good success at first. Also, don't be greedy. If I've already got them as a client, I use this as n upgrade and charge them anywhere from a few hundred dollars all the way up to $750. Use your best judgment. It's all about educating your customers as to why they need to make this an important part of their marketing efforts. Cheers, |
30th May 2011, 05:20 PM | #1094 | |
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I am going to phone for appts on Wednesday; I will update to let you know how easy it is to get appts. I am a newbie at this, I have only built one mobile website and that was for a friend in return for a testimonial. Best wishes, Ruth | |
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30th May 2011, 07:53 PM | #1095 | |
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30th May 2011, 08:22 PM | #1096 |
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Hey guys, I've come across a few weebly mobile websites, they look really cheesy and 95% of the time the screen dimensions are off. I was thinking, should i bother targeting these local biz and let them know I can do a better job? Just say i was given the go ahead, would uploading the new site be a pain? How does it it usualy work, is it under "weebly's" server or the business? |
31st May 2011, 12:45 AM | #1097 | |
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I like the template you created for the fitness website above, looks really nice well done. Tony | |
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31st May 2011, 01:29 AM | #1098 |
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I would appreciate any advice on adding a search function to a mobile website. I ask this in anticipation of talking with estate agents, as their mobile websites normally display price ranges.
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31st May 2011, 01:31 AM | #1099 | |
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Considering that 1 in 5 local searches is now mobile that means 20% of the traffic to a site is coming from a mobile device. That's huge and will only keep growing. If a business is spending good money on attracting those customers to their website then they could easily be throwing away 20% of their advertising budget on people who can't access their website properly. Check out the yellow pages, Google Adwords, paid business directories, etc. Selling a service like this to someone who already 'gets' online advertising can make the job a whole lot easier for you. | |
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