Is email marketing worth ?

16 replies
Can some one tell me is email marketing worth sending HTML email to target clients and get sale ??? since i have email database of emails with 100% accurate details of each person like first name /last name /Phone/email /Address ...database is almost 200000

let me know if some one expert in to email marketing field can post feedback
#email #marketing #worth
  • Profile picture of the author iAmNameLess
    Did they personally opt in to your list? If not, then no it is not worth having to pay a ton of money for separate IPs for when your IP actually gets blacklisted.
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    • Profile picture of the author anaxtech
      hello

      Nope they are not personally opt in to my list...as far as IP that is plus point otherwise its of no use while sending the IP is at the time of fetching emails
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      • Profile picture of the author chilidawg
        Do not email market to lists that you did not gather yourself. You'll end up getting poor quality hits anyway and run the risk of getting blacklisted for spamming
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        • Profile picture of the author iAmNameLess
          Originally Posted by chilidawg View Post

          Do not email market to lists that you did not gather yourself. You'll end up getting poor quality hits anyway and run the risk of getting blacklisted for spamming
          It isn't just a risk, it WILL happen.
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        • Profile picture of the author Rexibit
          Originally Posted by chilidawg View Post

          Do not email market to lists that you did not gather yourself. You'll end up getting poor quality hits anyway and run the risk of getting blacklisted for spamming
          That's not entirely true.

          If you buy a list from a Chamber of Commerce for example: their members know that they will get put on a list that other businesses can use. It's rare that you'll end up getting spam complaints in that situation unless you don't know how to write a good copy that that demographic is interested in.

          Even when you aren't in niches that allow for such marketing as that, you can ask that list seller (for example: a person who gathered all those E-mails themselves and has regular readers) to submit your message to their readers for you.

          This way, the E-mail comes from a familiar source.

          In addition, have a link in that E-mail that directs to your site and gather their signups to your mailing list. It's a win for you because you get a sale and a potential new list signup, and it's a win for them because they get something they can bundle with their newsletter.
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  • Profile picture of the author Fadzuli
    Not worth the risk.

    Email marketing works if these people opt in to your programs. I get sales almost every week from just a small database of 1100 people.
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  • Profile picture of the author Justin.Zimmerman
    I agree a whole lot of hassle just at the end of the day(or hour) to get blacklisted.
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  • Profile picture of the author flowbee77
    Email marketing will always carry risks. Even if your lists are double opt-in, some subscriber could be having a bad day and decide to hit the "spam" button on you; or he may even forget he subscribed and complain on you; and some hosting companies are very sensitive to just one or two complaints; you get a lot of those and you will quickly get blacklisted.

    Unless you have an offshore server with rotating proxies, you can expect to end up on the spam folder by most email inboxes if not blocked entirely after just one campaign you run.

    Of course someone on here just posted a recent survey regarding the warming of consumers toward "spam" so maybe the climate is changing.
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  • Profile picture of the author hireava
    Create a plan and stick to it. If you say you are going to do something weekly then set a certain day of the week. If you want to send a monthly newsletter choose a day and a week for example, 2nd Wednesday of every month. You want your audience to look forward to getting your information.
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    • Profile picture of the author markjoe863
      Big businesses spend millions of dollars on branding their names, focusing on being everywhere and playing the odds that consumers will eventually notice their product or service when the time is right. As a small, but growing business, I do not have that luxury nor do I have the budget to accomplish that task. So I decided over 2 years ago to use the Internet to communicate and stay connected with my audience. I made a commitment to create an email newsletter in January of 2003 and oh... how it has grown. But now in 2005 with spam guards and blacklists more and more small businesses wonder if email marketing is worth it.
      The answer is simply YES!*
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  • Profile picture of the author TimCastleman
    I've had great success with email marketing.

    The key is to personalize it as much as possible.

    In addition, if you are mailing to the same area you live, let them know that so they understand you're not some unknown corporation from a third world country but an actual human being that lives in the same town as them.

    Don't forget to setup an actual marketing calendar and try to contact them several different ways (email, phone call, postcards, etc).

    Good luck.
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  • Profile picture of the author Levira
    Email marketing works if done right. Examine how you have responded to it yourself. Have you paid for anything as a result of you receiving an email, or even subscribing for any product?
    What is your reaction to marketing emails from the people you know and those you have never heard of? That may give you an indicator of how to go about it. I would say use yourself as a test case first.
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  • Profile picture of the author Gilearn
    I tried it myself and it was not encouraging but i think it is good to have a selected few that is working and the recipient will look at it as a spam mail
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  • Profile picture of the author MarketingMembers
    I try to let the person with the list do the marketing. That way they share the responsibility.
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  • Profile picture of the author rain21
    yes, its worthy, I know many big companies use this method
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