The Real Deal Offline Series: Don't Quit Your Day Job....No, I'm Really Serious, Don't Quit...

10 replies
Hey guys & gals,

Last year was the first time that I was seriously thinking about going full time on my own and doing the offline thing.

My story is pretty similar to many folks on here, meaning that I was essentially already doing offline marketing (and alot of other management stuff too) for the company I worked for.

I occassionally picked up a client here and there by referral from a ex-employer and I did stuff like website design, seo, ppc, lead generation, face-to-face sales, direct mail etc.

So, it wasn't a big deal for me to actually perform the services for my potential clients, but it was a HUGE deal for me in regards to how to transition from my full-time day job into my own full-time marketing firm.

I'm talking about the emotional, mental and financial transition. See, while I was busy buying wso's that had me pumped up to really "do this thing", I kinda lightly skimmed over the one's that told me to be prepared before I made the jump.

They weren't as exciting...pretty much a buzz kill.

BUT, having recently gotten married and having three kids made me slow down and have a long fireside chat with my wife about me going full-time into my own offline marketing firm.

After laying my soul bare about my goals, I decided to keep my day job and get a few steady clients first (not the one-off jobs) AND have x amount of dollars in savings and then make the big jump.

My advice for anyone looking to "make the jump" is the following:
  • Quitting your day job too early before you have a marketing plan that can systematically generate clients and that you can financially afford (without taking food off the table) will create a ton of stress in your family.
  • Beef up your savings. When you don't have the cash coming in consistently, it drains all of your creativity cause your stressed out. (Unless you're one of those rare people who perform best when your back is against the wall) It's really hard for you to be creative when you're worried about paying your bills which are due in 3 days.
  • Create your long-term marketing plan (at least 90 days out) AND marketing materials (website, business cards, postcards, salesletter, plr books etc.) AND most importantly, pay for your marketing campaigns BEFORE you quit your job.
So, for example, in my case, that meant hiring a designer to create a series of 10 postcards for direct mail AND setting them up in click2mail.com AND paying for them AND paying for the list BEFORE I quit my job.

As well as completely setting up 3 other marketing campaigns and paying for them in full for 90 days.

Lastly, MEET WITH YOUR CPA!

Thank heavens I did this.

If you've never made big money before, then you have no idea what making even a small amount (in offline earnings it's small) like $15,000 will do to your tax situation. Especially, if you're accustomed to having those nice sized refund checks every tax season.

If you're in the club with the 99.9% of the normal folks like me, then you can and should do all of these things (and more) BEFORE you quit your day job.

Yes, I know that life happens and you may get fired, quit or get fed up before you can implement this plan, but at least try it before you quit your current money-maker.

Thanks,

Chris
#day #deal #jobno #marketing consultant #offline #plr #quit #real #series #serious
  • Profile picture of the author TriWin
    That sounds like good solid advice. Its good to see a post about planning how to transition without risking your everything on blind faith.

    thanks.
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    • Profile picture of the author jimbo13
      You can't chase two rabbits at the same time as they say.

      You should have ditched both your day job and your family.

      I know what you are thinking. It's so obvious seeing it written down in black and white like that.

      Consider it my gift to you.

      Regards

      Dan

      PS: I am English. I have no idea what the above comes across as in the US, please don't take offence, it is in jest. (Apart from the rabbits bit; that is true)
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  • Profile picture of the author iAmNameLess
    LOL^

    Really though, for people with established careers already and a family to support, you need to be responsible. SOME people don't have a choice except to start their own business. I didn't have a choice, and now I am very successful, at least more successful than I ever have been, still a long way from where I want to be.

    First thing anyone should do before quitting their job, have 8 months of expenses saved up, for bills and your typical living expenses. Next, have enough saved up for marketing and other things you may need for your business.

    I didn't do that, I still don't have 8 months of expenses saved up "just in case". But for people starting out, definitely have a savings account with 8 months of expenses. You need that for safety, and security.

    I worry about the people I speak to every day on this forum. There are a ton of people posting, that contact me for advice in a certain area, I speak with many of them, and I still have PM's I never have got to yet. I have people that aren't even registered on here, emailing me, calling me, for various reasons and the stories I hear are way too often the same.

    I hear of people about to lose their house, people that quit their job and have a family, wife, 3-4 kids, all this stuff. People that are desperate and wanting to make money to save their marriage, family, living situation, etc.

    These people, my heart goes out to, but at the same time it is fiscal irresponsibility that is getting them in this situation. Most of the time, it is people wanting to maintain their current lifestyle after deciding to do this full time. Not going to happen most of the time. Many problems can be solved by creating a budget, and cutting the fat and cancer out of your budget.

    How much do you spend eating out? 300 a month? Not anymore... cut it out... entertainment? Spend nothing.. play games, barbeque, have a bonfire. New pair of shoes, clothes, accessories, jewelry? Cut it out, you don't need it.

    Most people, very ambitious, very smart, and highly driven people can succeed but most of the time they set themselves up for failure.

    I had a conversation with a man that was 49 years old yesterday. He is doing offline marketing and is making $4,000 a month. HE thinks he is going great. NO. He came from a corporate job making 95K a year, and now his income is cut in half but his lifestyle is the same. His credit cards are maxing out, and they will lose their house. He has responsibilities and a family.

    I looked at his budget, finances, savings, everything... I am not a CPA.. but I know how to live and I know how to survive financially. He was very honest, showed me all his debt. His debt is going to triple this year.

    Basically, what it came down to... I told him he needs to make a decision, he needs to either spend less than what he makes, or he needs to quit and go back to his corporate job. The guy started crying, which just made me feel awkward and really, I am not a sympathetic person when it comes to something so easy. The fact is, he needs to sell his house, 2 of his kids are moved out, one is still living with them for another year or so... they can sell their house, move into one that is more reasonable for him and his wife, and kid, and cut their expenses by not spending $200 a week on restaurants... and be fine. $500 a month needs to go to paying off credit cards since it has a 21% interest, and he will be debt free in 2 years, while running his own business.

    The truth is, most people don't want to give anything up. He might try this out for a month or two, and give up on it... and fail, and be in debt. On the other hand, if he makes sacrifices, he will be fine. If he planned ahead and had 8 months of expenses saved up, he could have saved his current lifestyle.

    For everyone else considering doing this... don't get hung up by all the success stories... you hear about those, more than the ones who failed. People who fail aren't going to be posting about it. If you decide this is for you, you need to plan ahead, you need to save up money, and you need to be smart about your finances. You can be the greatest, but without financial responsibility, you will never accomplish what you want!
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  • Profile picture of the author Chris Rivers
    Hey Iamnameless,

    That's some great advice.

    That's the same realization that I came to when I had the heart to heart talk with my wife.

    Which is why I decided to start with writing books and creating various information products that I sell to local business owners to create credibility, pay for marketing campaigns, feed my marketing funnel AND more importantly...increase my bank account BEFORE quitting my job. I also have many backend funnels that are running for me which upsell my prospects.

    (The above snapshot of my marketing plan is the golden nugget of advice I give to every one who's thinking about jumping into this field full-time...if you have a choice in the matter.)

    In regards to Jimbo13, I'll just laugh that one off.

    A wise man once said, "There is a way that seems right to a man, But its end is the way of death."

    To anyone who's looking to "jump out there", it's super-duper irresponsible to ditch your family AND your job without proper planning and a financially responsible plan in place.

    That's not a gift...that's a curse.

    Thanks,

    Chris
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    • Profile picture of the author jimbo13
      Hi Chris

      It was a joke post. I absolutely agree with iamnameless. Seems you have your head screwed on too.

      Best Wishes

      Dan
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  • Profile picture of the author Chris Rivers
    No problem Dan,

    Like I said...I'll laugh it off.

    I got the joke, but I was a little more serious-minded about pointing everyone to the exit signs before they do some of the crazy stuff Iamnameless was talking about.

    Thanks,

    Chris
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  • Profile picture of the author TWalker
    I think it is always wise to have a heart to heart talk with someone about plans like these.

    In this case your wife. It puts it all back in perspective. We all have desires and dreams and goals and the lust for fulfilling them can blind us or at least dim the light of reality.

    Thanks OP.
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  • Profile picture of the author mattbaehr
    Thanks Chris and Iamnameless. This comes at a perfect time for me. I have been doing web design for a while and just started doing the SEO, offline stuff. It is going well and I don't have enough hours in the day to cover my clients, my day job and family, but I am making it work. I want to make the jump, but know I can't right now. Gotta stay smart and know when the right time truly is.

    Great advice both of you.
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  • Profile picture of the author IMUniversity
    The key to any offline or online marketing is keeping it outsourced or automated.

    The most important thing to take away from this is simply having proper planning and making sure whatever solution or business you have setup for offline marketing is long term and consistent.
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  • Profile picture of the author lingo
    Sound advice with the whole panning thing.
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