Last year was the first time that I was seriously thinking about going full time on my own and doing the offline thing.
My story is pretty similar to many folks on here, meaning that I was essentially already doing offline marketing (and alot of other management stuff too) for the company I worked for.
I occassionally picked up a client here and there by referral from a ex-employer and I did stuff like website design, seo, ppc, lead generation, face-to-face sales, direct mail etc.
So, it wasn't a big deal for me to actually perform the services for my potential clients, but it was a HUGE deal for me in regards to how to transition from my full-time day job into my own full-time marketing firm.
I'm talking about the emotional, mental and financial transition. See, while I was busy buying wso's that had me pumped up to really "do this thing", I kinda lightly skimmed over the one's that told me to be prepared before I made the jump.
They weren't as exciting...pretty much a buzz kill.
BUT, having recently gotten married and having three kids made me slow down and have a long fireside chat with my wife about me going full-time into my own offline marketing firm.
After laying my soul bare about my goals, I decided to keep my day job and get a few steady clients first (not the one-off jobs) AND have x amount of dollars in savings and then make the big jump.
My advice for anyone looking to "make the jump" is the following:
- Quitting your day job too early before you have a marketing plan that can systematically generate clients and that you can financially afford (without taking food off the table) will create a ton of stress in your family.
- Beef up your savings. When you don't have the cash coming in consistently, it drains all of your creativity cause your stressed out. (Unless you're one of those rare people who perform best when your back is against the wall) It's really hard for you to be creative when you're worried about paying your bills which are due in 3 days.
- Create your long-term marketing plan (at least 90 days out) AND marketing materials (website, business cards, postcards, salesletter, plr books etc.) AND most importantly, pay for your marketing campaigns BEFORE you quit your job.
As well as completely setting up 3 other marketing campaigns and paying for them in full for 90 days.
Lastly, MEET WITH YOUR CPA!
Thank heavens I did this.
If you've never made big money before, then you have no idea what making even a small amount (in offline earnings it's small) like $15,000 will do to your tax situation. Especially, if you're accustomed to having those nice sized refund checks every tax season.
If you're in the club with the 99.9% of the normal folks like me, then you can and should do all of these things (and more) BEFORE you quit your day job.
Yes, I know that life happens and you may get fired, quit or get fed up before you can implement this plan, but at least try it before you quit your current money-maker.