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Optimizing mobile websites

by greg2200
11 replies
Hello all,

Is optimizing a mobile website the same as optimizing a .com site? Do you depend on how well the .com site is optimized. After all what good is a mobile site if nobody can find it when doing a search? Is it just "on page" optimization? What else can i do to get a mobile site in the top of the search results? I am looking to set up m. mobile sites. Any help and advice is much appreciated!

Greg
#mobile #optimizing #websites
  • Profile picture of the author Nail Yener
    Originally Posted by greg2200 View Post

    Hello all,

    Is optimizing a mobile website the same as optimizing a .com site? Do you depend on how well the .com site is optimized. After all what good is a mobile site if nobody can find it when doing a search? Is it just "on page" optimization? What else can i do to get a mobile site in the top of the search results? I am looking to set up m. mobile sites. Any help and advice is much appreciated!

    Greg
    The first and the main reason for having a mobile friendly website is not ranking high on the mobile search. Mobile search is a relatively new concept and I guess Google is still trying to find the best way to serve mobile friendly websites to mobile users. Though, you still get the desktop version of a website although it has a mobile version when you do a search on your mobile device. In fact, I really don't think that the mobile version should rank high on a mobile search. If your website is ranking high, and it has a mobile version, then when your visitors find you on their mobile devices, they will be redirected to the mobile version, which offers a much better user experience.

    So, the main reason for having a mobile friendly version of your site is to give a better user experience to your mobile visitors.

    I wouldn't worry about mobile SEO at this stage, because in which direction Google will go is not yet clear for me.
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    • Profile picture of the author Russell Hall
      Originally Posted by Nail Yener View Post

      The first and the main reason for having a mobile friendly website is not ranking high on the mobile search. Mobile search is a relatively new concept and I guess Google is still trying to find the best way to serve mobile friendly websites to mobile users. Though, you still get the desktop version of a website although it has a mobile version when you do a search on your mobile device. In fact, I really don't think that the mobile version should rank high on a mobile search. If your website is ranking high, and it has a mobile version, then when your visitors find you on their mobile devices, they will be redirected to the mobile version, which offers a much better user experience.

      So, the main reason for having a mobile friendly version of your site is to give a better user experience to your mobile visitors.

      I wouldn't worry about mobile SEO at this stage, because in which direction Google will go is not yet clear for me.
      I think this is great advice from Nail and I'd agree with his perspective on the way Google is presently looking at this.

      If you focus on getting your site ranking on GP1 for your KWP's then that will echo across to mobile. With my sites and those of my clients we totally focus on mainstream SEO and getting GP1 for targeted KWP's. Then we have a redirect script that detects mobile devices which directs them to a mobile rendered version of the site.

      Best regards,
      Russell Hall
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      Mvlti svnt vocati, pavci vero electi - Many are called [but] few are chosen

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    • Profile picture of the author Buford Mobley
      Originally Posted by Nail Yener View Post


      So, the main reason for having a mobile friendly version of your site is to give a better user experience to your mobile visitors.
      Truer words have never been spoken. The key is to use the unique features of mobile devices, such as linking to Google maps, click to call, etc. Think about what you use your phone to search for, then try to adapt your site to that.
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  • Profile picture of the author moiziswaiting
    good luck...
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  • Profile picture of the author Quentin
    I think if you go with the basics.

    Good title, description and keywords.

    Get some back links from other mobile sites

    Quentin
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  • Profile picture of the author james96
    Just like your desktop website, mobile website requires you to choose your keywords carefully for optimization. Most importantly, for search engines to recognize your mobile site, you may consider using a .mobi extension.
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    • Profile picture of the author myob
      I have found it for right now easier just to optimize the main site, and a simple script that redirects mobile users to a subdirectory. As mentioned previously Google has not come out with any clear direction for mobile-optimization. With the proliferation of smartphones capability, using .mobi extensions is becoming redundant.
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  • Profile picture of the author Noel 100K
    I would stick to the basic on page SEO on mobile sites. It makes sense.
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  • Profile picture of the author james96
    Who says google has no clear direction for mobile optimization? In fact google has a special googlebot to craw mobile website. The crawler for mobile site is Googlebot-Mobile.

    Basic requirements for your mobile website optimization is not far from that of desktop website.

    Be aware that google is already in the forefront of mobile marketing.
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  • Profile picture of the author danielkanuck
    I would promote and advertise the mobile site as usual. Build 1-way backlinks to it, have a good title and description, and make sure the domain name is relevant to the keywords you're targeting. Also make sure that your mobile site looks good on a phone.

    I tried looking up one of my websites on my phone, and it looked totally different than how it does on a desktop computer. So do what you can to make it look user friendly.
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