My Telemarketing Script for Web Development Sales?

by mathmo
26 replies
Going to be hitting the phones to drum up business the old fashioned way :p :rolleyes:

Been reading up on sales scripts and I thought I'd get other people's opinions of what I've created before I give it a shot myself tomorrow.

(this is for leads which don't have a website, I'll grab from the Yellow Pages and just call them up after googling to check they don't have a website. Going to write up soon a different one tailored for those who do have a website, but obviously that will be a more detailed/complex script)

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Hi, ________ (state his or her name) I'm Mathmo from "My_Company". Did I get you at a bad time?

Yes:
ok then, I'll email you the details. What is your email address? (then I'll immediately send a follow up email, to call later)

No:
Great! I'll be brief.
We're a "My_City" (or maybe state my suburb instead? We're a million plus city) company providing online services & we see you don't have a website.


Did you know?
A website is far cheaper and more flexible than print advertsing.
It expands your market while diversifying too.
It works for you 24/7 everyday of the year!
Offers convenience and credibility to your clients.
Provides two way communicative marketing with cheap market research.

[I expect at least one of these will act as a "hook" to talk further with them about it, otherwise carrying onto this...]

We provide two all inclusive packages at a fixed price of $xxx for a standard business site or $#,### for our e-commerce package. For this month only of June we're also throwing in a free month of our SEO package valued at $###

When would you like to discuss this at our office or yours?

(Once you determine the meeting time, continue with Fantastic. I'm looking forward to meeting with you on ____at ____. Have a great day!

*click*

=====

Thoughts?

My initial thoughts as to changes is perhaps the benefits section is too long? Slash it in half? (also might give space then to have for each point a one sentence statistic/example to back it up? Or is that not needed?)
#cold calling #development #sales #script #telemarketing #web #web development
  • Profile picture of the author Ricki Roma
    hey

    i don't intend to be negative man but you are making it easier on the prospect to say no 2 u
    if that script works for you than use it & throw away my 2 cents
    it just seems to me that you almost want the customer to say no to u

    what i going to say may sound rude and against public opinion but i HAVE made money by telemarketing to the u.s so i know that this tips acually works:

    1.assume that the prospect is available - dont ask him if he is
    2.dont use ANY tech lingo as: "seo expands your market while diversifying too" "cheap market researc"
    3. no usage what so ever of the word :cheap" - he has more money then you'd think
    4.tell him what's in it for him if he'll just meet u 4 coffe : you'll get twice as many clients & 50% growth in revenue in the first 8 months!... -
    5. find how much is he willing to pay (to get new clients)
    6. be consice- he is not your friend - he is a tareget
    7. write a rebudel book
    8. get an AMERICAN name such as :john ,james, dan (NO R's!!!!)

    good luck man
    close 'em all
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    • Profile picture of the author mathmo
      I'm not in America, a different western country... and my name is already very common/normal here thanks
      [although yes, I'm well aware of that tip]

      My asking "did I catch you at a bad time" was on the basis of this link:
      How to Lose a Prospect in 10 Seconds. What Not to Do when Cold-Calling » SitePoint

      Hmm... I might replace "SEO" with "Search Engine Optimisation" (or even "Google Optimisation"?), I think the exact details are less important than the fact we're throwing in a FREE *this* month only :p (you know, to create the impression of value and urgency too)

      I think being upfront with the costs rather than fishing around with how much he could at the max pay is the much more honest and direct/efficient way to do business (plus it would be very very silly to charge him a different rate than what is already listed on our website! As he can easily any time look it up himself to check)
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      • Profile picture of the author Ricki Roma
        my friend i understand where u r coming from
        i checked out the article that u linke to & to as "is this a bad time" clearly stated ad a BAD thing

        regarding the tech lingo: what i was aiming 4 is instead of saying:
        Hmm... I might replace "SEO" with "Search Engine Optimisation" (or even "Google Optimisation use: : to get YOUR business to be on the first page in google & getting MORE new customers (that's the only thing the prospects really wants)

        & y is finding exactly what is his budget is dishonest???
        maybe u can add other services to give the prospect competitve edge in the market
        and maybe even increasing his plan to a - delux (cross sale/ upsale) that's where a third of the income comes from

        that's my 2 cents
        FYI : cold calling works you'll make it 2
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        • Profile picture of the author mathmo
          Originally Posted by Ricki Roma View Post

          my friend i understand where u r coming from
          i checked out the article that u linke to & to as "is this a bad time" clearly stated ad a BAD thing
          I'll quote the relevant section from it again:
          How to Lose a Prospect in 10 Seconds. What Not to Do when Cold-Calling » SitePoint

          Or an even better question is, "Did I catch you at a bad time?" Since you're an intrusion, you need to give your prospect every opportunity to get rid of you before actually telling him why you're calling. After all, it's the polite thing to do.

          As an added bonus, you can also let your prospect know that you appreciate "how busy he is" and that you'll "be brief." The beauty of this technique is that, while promising to be brief, you are actually wasting even more of his time.

          By combining this with the previous question, you can manage to take up 45 seconds or more before ever getting to your point.

          Originally Posted by Ricki Roma View Post

          regarding the tech lingo: what i was aiming 4 is instead of saying:
          Hmm... I might replace "SEO" with "Search Engine Optimisation" (or even "Google Optimisation use: : to get YOUR business to be on the first page in google & getting MORE new customers (that's the only thing the prospects really wants)
          I'm just throwing it in that to get across:
          1) FREE bonus offer
          2) limited time, urgency

          if it catches his interest then I elaborate, don't want to make it too long

          Originally Posted by Ricki Roma View Post

          & y is finding exactly what is his budget is dishonest???
          maybe u can add other services to give the prospect competitve edge in the market
          and maybe even increasing his plan to a - delux (cross sale/ upsale) that's where a third of the income comes from
          more what I'm meaning is:
          a) not wanting to screw him out of the max of what he will pay
          b) it already clearly states our prices on our website, so why say anything different? thus, just state the facts

          Originally Posted by Ricki Roma View Post

          that's my 2 cents
          FYI : cold calling works you'll make it 2
          indeed it will, and I'm just viewing it as one arrow in my quiver (which is also what is my response to GenerousBoy who says cold calling shouldn't be done)
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  • Profile picture of the author GenerousBoy
    i really wouldn't bother with cold calling. waste of time. you need to form relationships first, then slowly introduce what you do. people don't like to be sold to. and that fact gets bigger and taller every day. use attraction marketing to draw people to you, then talk to them about what you do - but like a friend helping out another friend. get on linked in and build professional relationships, a profile, a video, etc. then people will come to you...
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    • Profile picture of the author jtlucas2511
      Originally Posted by GenerousBoy View Post

      i really wouldn't bother with cold calling. waste of time. you need to form relationships first, then slowly introduce what you do. people don't like to be sold to. and that fact gets bigger and taller every day. use attraction marketing to draw people to you, then talk to them about what you do - but like a friend helping out another friend. get on linked in and build professional relationships, a profile, a video, etc. then people will come to you...
      Do NOT listen to this comment, cold calling does and always will work if done correctly.
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    • Profile picture of the author RRG
      Originally Posted by GenerousBoy View Post

      i really wouldn't bother with cold calling. waste of time. you need to form relationships first, then slowly introduce what you do. people don't like to be sold to. and that fact gets bigger and taller every day. use attraction marketing to draw people to you, then talk to them about what you do - but like a friend helping out another friend. get on linked in and build professional relationships, a profile, a video, etc. then people will come to you...
      Couldn't agree more. There are so many threads on here about cold calling. People, it's 2011! Cold calling is dead. If it's not dead, it's at least in hospice.

      And think of how poorly you're positioning yourself: You're so busy and successful and great at what you do, yet you have time to call people at random and try to sell them stuff over the phone? Ain't . . . going . . . to . . . work.
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      • Profile picture of the author fitz10
        Originally Posted by RRG View Post

        Couldn't agree more. There are so many threads on here about cold calling. People, it's 2011! Cold calling is dead. If it's not dead, it's at least in hospice.

        And think of how poorly you're positioning yourself: You're so busy and successful and great at what you do, yet you have time to call people at random and try to sell them stuff over the phone? Ain't . . . going . . . to . . . work.
        I agree that the positioning is not the best and I used to be exactly like you recommending that people not cold call, but the reality is that a lot of people here need money starting yesterday and for them cold calling is a great way to get their foot in the door. Really there's no quicker way (aside from maybe a cold walk-in) to capture the attention of offline clients.

        Anyway, getting to the OP's question I think the script will be a little overwhelming for most prospects. Talking about SEO is going to go over the prospect's head unless you give him a frame of reference. It's also a lot of information to digest at once. Par it down a little to the essential stuff. Most telemarketing prospects either know their interested and will ask you for more information or they'll know they're not interested and will want to get off the phone ASAP. Wait until you hearing signals they're interested before you launch into a huge speech about the benefits.
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  • Profile picture of the author mathmo
    so did a few calls myself, I think my next big step is to create a yes ladder as part of my script

    because I need an opportunity to create some degree of "dialogue" between us, rather than just me talking on and on to them

    and a yes ladder would be best for that I believe, now just got to think of the right sort of questions to ask for web development...
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    • Profile picture of the author John Durham
      Successful sales people are willing to be an intrusion if neccessary. Lets just leave it at that. Its part of sales, if not you are just order taking. Ones who fail are the ones who are ate up with feeling like an intrusion instead of keeping their eyes on the prize.

      They are thinking "What am I doing here...?", instead of ""How do I get there...?"

      Selling yourself is "getting" people to buy you, not "Hoping" they do.

      The best thing to do is read the love scroll by Og Mandino before you get on the phone everyday, and then just about ANYTHING you say will give the other person energy. People like to feel energized.

      I read the link... In my opinion that guy is an idiot trying to write about cold calling. he sounds like the kind of cold caller i would fire within a week, not because he isnt a sweet guy.... but because he would be WAAAY behind the class in production sitting there trying to find ways not to be intrusive all day... Seen this type before.

      Zig Ziglar , among other "door to door" sales, dont mind sticking their foot right in your door and assuming their way in like you welcomed them or something, then 5 minutes later have you loving them and wishing they could stay for dinner.

      ... The sweethearts who are too afraid to appear intrusive, they just get turned down alot and go home broke and discouraged everyday for weeks on end... BECAUSE THEY WERE TOO AFRAID TO SELL THEMSELVES.

      I dont make the facts, but I have sure observed them ALOT.

      Hey Im a sweetheart too, but I dont mind selling you like mad if I believe in something!
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  • Profile picture of the author ebizman
    The best script is no script , you shouldnt need to rely on a cold calling script because most people know when you do it.
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    • Profile picture of the author John Durham
      Originally Posted by ebizman View Post

      The best script is no script , you shouldnt need to rely on a cold calling script because most people know when you do it.
      I think for experienced salespeople that could be the case but MAJOR companies dont have thousands of people who they make say a phrase VERBATIM , over and over for no good reason.

      Its because that phrase produces a predictable result in x out of xx calls.

      One proper twist of phrase can be the single thing that makes millions of dollars... If you find it, make all your people say it. Thats my advice, but yes, after awhile you become more natural...

      If you dont use a script your people will have no guidance and they will be EVERYWHERE!

      Take advice from people who have made it work, not people who havent.
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      • Profile picture of the author Ricki Roma
        i'm with john here & in my honest opinion if someone here says somthing diffrently
        than my best guess is that he never had successful expirience as a salesman ( i.e NO IM MARKETER)

        & mathmo : if your'e looking for a good all around cold calling for setting up appointments guide
        check this one it's preety good - " Cold-Calling-Techniques-That-Really work by stephan schiffman" on amazon
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      • Profile picture of the author Rob Actis
        I have to agree with the building of relationships. Almost every business owner I know is getting pounded with SEO calls. I have had success by not just doing a mass attack, I have a more specific approach, I do research and find a potential client by looking at their presence online.

        If you received a call from someone using your script, how would you respond?

        The fact that you are actually doing something makes you way ahead of the crowd, so kudos for that.
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        • Profile picture of the author John Durham
          Originally Posted by Rob Actis View Post

          I have to agree with the building of relationships. Almost every business owner I know is getting pounded with SEO calls. I have had success by not just doing a mass attack, I have a more specific approach, I do research and find a potential client by looking at their presence online.

          If you received a call from someone using your script, how would you respond?

          The fact that you are actually doing something makes you way ahead of the crowd, so kudos for that.

          Depends on what they were offering... If I needed it then i would say "tell me more". If I said "Not Interested", they should move on and keep going till they find the guy... Im not offended by it... though sometimes I wont take a telemarketing call because it came in at a time when I just wasnt in the mood.

          Og says you should always try.... "The same man that wont give you a single penny for an apple made of gold today, would give you everything he owns in exchange for a TREE tomorrow.... the tides advance the tides recede".

          Im sure there are things I could offer you on the phone that you wouldnt say no to if I caught you at an opportune moment. By dialing we increase our probability of catching that opportune moment that exists in about 2 out of 100 calls.

          You can make 200 calls alot faster and have 3 clients faster than you can doing direct mail and really doesnt take any more MAN HOURS.... certainly not expense.

          Simple: A Man/Woman, and a Phone book full of business people who need advertising services.
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      • Profile picture of the author Ricki Roma
        Mat please check back & tell us how well u done
        i'm interested to know
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    • Profile picture of the author scottuga44
      Originally Posted by ebizman View Post

      The best script is no script , you shouldnt need to rely on a cold calling script because most people know when you do it.
      This is true, but dont just call without having practiced. I write out a script and practice it over and over. I also have written out my responses for their objections. I am not a pro on the phone, but I am constantly getting better with practice and experience. The more comfortable you are and the more you practice the higher your conversion rate. The higher your conversion rate, the more people you can help and the more $$$$$$$$$ you make. :-)
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  • Profile picture of the author humbledmarket
    Banned
    Thanks for sharing the script but I am concerned your starter might be a little too pushy. These business owners get plenty of these kind of calls...more than they want. This will affect their future experience.

    They might turn a deaf year to you?

    I think the mystery start up by not explaining what exactly you're pitching might be good but the idea that you're pitching something and not telling them what you're pitching (personally for me) doesn't fair well. I'll just think this guy is wasting my time.

    Either don't let them know you're pitching or selling them something and then go the mystery method to create curiousity, "is that guy talking about my product or business? Is he my client?" so you can continue on before they shut teh door on you.

    I think letting them know how you can help them might be a good tactic for someone who haven't heard a sales pitch yet but if they've experience a sales pitch they've likely heard the same tune.

    But hey your pitch isn't everything, you got to consider favour and grace as well as circumstances as well.

    I wish you all the best. Just my 2 cents.
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    • Profile picture of the author mathmo
      To those who are saying you shouldn't use a script at all:

      Imagine giving a speech, you write it out and prepare it beforehand... right?

      Afterwards you read it out several times to yourself back and forth to get it stuck in your head.

      But then when you read it out to the audience do you actually spend the whole speech with your head down and reading it word for word?

      Of course not.

      Instead you look at and engage with the audience, only if you need to looking down to your piece of paper as now the written "script" is only there to act as a rough structure and safety net for you.
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      • Profile picture of the author jasonsierota
        Hey bud...do you realize that on that article you mentioned...how to lose a prospect in 10 seconds...that suggestion which says, "Did I catch you at a bad time?" is on the WHAT NOT TO DO TOP TEN LIST!!!! Not suggestions to DO...but what NOT to do...just sayin' ;-)
        I have been making money telemarketing for YEARS! Prob averaged $1000/week over my career...but have made as much as $5000/week @ one point. Many people have told me that I have to follow certain guidelines, direct people where I want them to go, ask open-ended questions, then told ask only closed-ended questions, and back and forth with the ways to be most effective.

        All those road-maps can be VERY useful...but here is one thing I KNOW works....THIS IS A CONTACT "Sport." Meaning, make as many calls as you can, be respectful and honest, and figure out what works for you.

        Ironically I am about to begin cold calling in a new industry, and find myself searching for ideas on scripts/etc....but I KNOW in my heart that all this searching is not gonna be as effective as me calling and finding the people (decision makers) whom I can connect with.

        So you do you...keep adjusting your process...BUT MAKE AS MANY CALLS AS YOU CAN AND ASK FOR THE MONEY! Or find someone around you that can take over your calls when you find someone interested and DO WHAT THEY DO...take good notes on what the people who are selling are saying, and make it your own...

        GOOD LUCK BRO--
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  • Profile picture of the author dericks3
    Do yourself a very LARGE favor.set up an appointment to go see them and show them what you can do.
    10 times easier and their eyes wont glaze over on the phone with all the info overload you are giving them.

    Just tell them you would like to come see them for 15 minutes and show them how they can greatly improve their web presence and bring more customers through the door(thats all they care about anyway,the bottom line.
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  • Profile picture of the author jasonsierota
    .ebnerseminars.com/links.htm

    I found an article relating to prospecting in the printing industry...where I am at right now...about to begin prospecting...hope it helps ;-)

    A QUOTA MEASURES RESULTS INSTEAD OF ACTIVITIES
    Measuring a salespeople's performance, based on sales figures alone is akin to proofing a job after the job had been printed. Although you may find a mistake, by then it's too late to do anything about it. Since we all know that printing involves a series of activities; typesetting, stripping, trapping, colour matching and that neglecting even one of these would result in a costly mistake, we wouldn't ignore the job until after it has gone to press, instead we would measure each activity to ensure that it has been executed correctly. Selling printing also evolves a series of activities; prospecting, presentation, quoting, closing and it is the execution of these activities that result in sales. So there is no need for you to wait for sales figures to measure your new salesperson's performance, instead, you should measure the day-to-day activity that leads to sale. The fact is that no mater how much potential your new salesperson may have or the extent of his experience, if he is not prospecting on a regular bases, he will not land a new account; he will not be successful. There is no denying the fact that the prospecting a salesperson does today is directly proportional to the number of jobs he'll land within the following months.

    Prospecting is therefore the key activity that will forecast any new salesperson success. So instead of simply tell your new salesperson that he will be required to sell $50,000 per month, help him to achieve this quota by holding him accountable for the activity that will generate these sales.


    If the salesperson is not yet meeting quota, and chances are they won't meet quota for a few months, they are required to engage in the key activity that generates sales. In other words they must prospect. They must either contact 25 new accounts, or generate 2 new appointments each and every day .

    Twenty-five is the magic number that leads to success, because even with poor selling skills here are the results your new salesperson will continually get. Of every 25 contacts that the salespersons make, 15 receptionists will screen the call, but 10 will put the call through. Out of every 10 prospects he talks to, 8 will say they're not interested, but 2 will agree to an appointment. This gives your new salesperson 10 appointments per week, which, even with poor selling skills, will result in 2 new customers each week. Considering that there are 50 working weeks in a year, your new salesperson will generate 100 new accounts.

    The strength of this hiring formula lies in the fact that it allows you to measure your new salespeople's performance on a day-to-day basis. If the new candidate follows this formula, he or she will be successful, on the other hand, if prospecting is not something that your new candidate likes to do, it won't take you a full year to discover that we've make a mistake.
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  • Profile picture of the author jasonsierota
    Guess what (all you Naysayers ;-)??? I began "cold-calling" Monday, introducing myself as a local print salesman, who has an idea for marketing these prospect's companies (personalized direct mailing opportunity which is proving effective), and already have like 6 appointments. One is coming into the office today to order printed materials for her company, one is eager to start a direct mailing campaign (we target specific data and personalize the mail pieces with prospect's or company name on the piece, QR codes and personalized URL's)! So I am finding that cold calling still works. I suppose it has a lot to do with timing, because some companies are having problems with current printers they are working with, while other companies still want to market and promote their company even though the economy is struggling ;-)
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    • Profile picture of the author mak25
      Cold calling is DEAD??

      I'm afraid that those who spew those comments are usually people
      who are young and think the internet and technology is the ONLY way
      to get customers.

      The world still operates on principles and tactics that were around since
      day one. It's just too bad you were born to late to realize that.

      Compound that with the fact that most of those nay-sayers are just too
      scared to pick up the phone and start talking to people.

      It's a just a simple fact of life: People buy from People.

      Stop being a sissy, and throwing out sissy type comments:
      "I hate telemarketers" "It's bad positioning" "Ain't gonna work"

      Tell that to the major corps, or any sized corp that uses the phone
      day in and day out to bring in new/more customers.

      Yes, there are other ways to do things, but please stop saying cold-calling
      stinks/doesn't work/is an old school method/ etc etc etc

      You know not what you speak of. Chances are you NEVER even picked up the
      phone and made call one. Or even 20.

      Just starting out and have no cash to spend on marketing?

      Pick up the damn phone sissy, and start talking to people and let them
      know what you have to offer.

      And you know what? You'll make some money.


      Mike
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      • Profile picture of the author fitz10
        Originally Posted by mak25 View Post


        Stop being a sissy, and throwing out sissy type comments:
        "I hate telemarketers" "It's bad positioning" "Ain't gonna work"
        I certainly wouldn't say it's "sissy" to be concerned about the impression cold calling makes. Some people here are trying to build high end consulting practices that have an air of exclusivity, for them cold calling is the wrong tactic. For others, they need money now so cold calling is an excellent way for them to get their foot in the door fast.

        My point is that you shouldn't knock anyone for cold calling but you shouldn't act like there's something wrong with not cold calling. Everyone has different priorities and strategies.
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        • Profile picture of the author mak25
          Originally Posted by fitz10 View Post

          I certainly wouldn't say it's "sissy" to be concerned about the impression cold calling makes.
          I never said that. Maybe you should re-read my post.

          Some people here are trying to build high end consulting practices that have an air of exclusivity, for them cold calling is the wrong tactic.
          High end, low end, any end. I don't care what end you're trying to convey.
          Picking up the phone and talking to people IS effective and productive.

          For others, they need money now so cold calling is an excellent way for them to get their foot in the door fast.
          Agreed.

          My point is that you shouldn't knock anyone for cold calling but you shouldn't act like there's something wrong with not cold calling. Everyone has different priorities and strategies.
          Again, I never made that statement or inference. Maybe instead of re-reading
          my post, you should actually READ it.

          I certainly wouldn't say it's "sissy" to be concerned about the impression cold calling makes.
          The impression cold-calling makes is that of someone who has a service or
          product to offer and is taking a pro-active step to announce to all that it's
          available to them. Very professional, if you ask me.

          To sum, my point was: People who spew the notion of cold-calling being 'dead'
          and ineffective, are just plain out of touch.

          If you don't want to use that tactic, then don't.

          But I find that most of the people who subscribe to that train of thought
          are just plain afraid to do it. Hence, they haven't the guts (like it takes guts?)
          to just pick up the phone and start talking to people who could use their service.

          So yes, I call them 'sissies'. Grow a pair, pick up the phone and get the word out
          to the world that you have something that could help their business.

          That's it. Just don't say using the phone is bad, dead, ineffective, stinks, won't work,
          and all of the other BS the sissies would like you to believe.

          Mike
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