Today I am willing to share my Local SEO Business success story which makes me 15k$ steady income per month. This is something I already done and it worked really well. If you do your homework well It will work for you too. You just need to focus.
I have been very new to Warrior forum but I am very glad to be here. I read a lot of posts daily and really enjoy reading a those threads.
A little about me;
I am 25 years old full time Internet Marketer, making money via Adsense, CPA/Affiliate marketing and my SEO business. Honestly, I am not making 100k$ in a day but I am getting very steady income from internet marketing.
Please ignore my grammar mistakes since I am not a native English speaker but I will do my best.
1) Finding Your Auidence
For me, this is the most important step. You should get into new market and you should really know what your market demands. Here is what I did;
Since I was starting things from zero point, I had to find a non-competive market. I preferred small towns (let's call this town Tulln) instead of big cities. Some of you might be considered about the ROI with this after you read my post, you will understand that it was a good decision.
The first was I done; analyzing the business types in Tulln. There were a lot of industrial and service companies in the town. It was going like; dentists, house repairement companies, plumbers, gardening systems, and similar business types.
I made a few research regarding those business on Google. Most of them even didn't have a website, that was a very good sign for me. My customers were there, they were seeking a hosting, domain, website and rankings. That looked to me as a profitable business. So I went ahead
2) Getting My Local SEO Website
This is the second most important part. People want to see some "proof" before they award you the project. At this step you need to very careful while picking up your domain. I went to a domain like TullnSEO.com.
It's mostly likely that such domain is registered, if yes try to get SEOTulln.com or TullSEOservices.com, etc. Do some brainstorming here. But make sure that you get a .com or country tld domain if you are on a country which has local extension (.ca, .de, .co.uk, etc.).
I looked for a nice free template online and put my content in it. At this step, you might think that getting a template don't make sense but also do not forget that my potential customer didn't even has a webpage, so it's not likely for them to realize that it's a template. Still, you are an SEO company, you deal with rankings not with designs.
I put my content in it and also created a blog under the domain. It's called TullnSEO.com/blog. What I did was, I wrote 20 different articles about SEO in Tulln, Importance of Search Engine Ranking in Tulln, etc. I tried to use my main keywords "tulln seo and seo tulln" as much as I could. I linked those blogposts to my other blog posts and to my site's inner pages.
Then I went ahead and wrote another 5 article and posted them on Article Directories. I posted to 20 article directories and after I spun them.
I also did some search on Google and started to do blog commenting on similar niche websites. I didn't spam them at all. Just put my comment with a link to my website.
I built links via blog commenting and article marketing during 2 weeks. And after two weeks I got my site ranked on my main keywords. Since it was a small town and the term was not competitive it was really easy for me to rank.
After I got the rankings, I purschased a phone number from a website. It was a local number which forwarded to my mobile. I put that number on my website. I did not put an address actually.
3) Getting My First Client
I was lucky I think because a few days after I got my ranking, I got a call. Someone was saying; "Hello, we are a small business in Tulln and found your website via Google, we saw that you are good at your job so we want to work together on our SEO project." I was very suprised honestly, while I was planning to do some cold calling, someone found me gave me the job.
We scheduled a meeting and I went ahead to their office. Before I go to their office, I did a little research about their websites. I checked metas, keywords, content, and some other facts.
On the meeting, I explained about myself and told them it prooves that we know what we are doing since we holding rankings for our main keywords etc. They were convinced already but I wanted to show them I really know what I am doing so I made them a small brief about some errors on their webpage (meta, keywords, titles, etc.). They were really impressed.
They decided to award this project to me and asked how much would it cost for them. Honestly, I didn't have any idea to tell how much I charge for the service. Then I said that; I set pricing after doing some research on keyword they required. They were looking for plumber tulln keyword.
I went back to home and did a little research. It was a keyword with small competition, so I saw that it will not be too hard to rank on this keyword.
4) Offering Plans & Pricing
I did some research on virtual assistants who also build backlinks and got a good pricing for 3$/hour. She told me that she can do around 30 blog commenting per hour. It seemed to me a good deal and I hired her.
Then I went back to their site and noted required changes on title, meta and keywords. Also optimized the content a little bit and made it "keyword rich" content.
I planned that that around 200-300 do-follow backlinks would be enough for them to rank. My cost was only 30-40$ by now.
I quoted them 400$ for building backlinks, getting first page rankings and keeping the achieved ranking. Contract was 2+4 months long. If I couldn't achieve rankings in 2 months we were going to cancel contract and If I could they were going to pay me 400$ for 6 months.
So, I did the pricing depending on the keyword competition. And put 10 times profit in it.
They accepted the pricing and we signed the contract.
5) Lead Based Business
After making a few cold calls and got a few calls from my rankings. I had meeting with 3 other companies. I submitted similar pricings for them, 2 of them accepted but one of them found it very high. At that step I came out with that idea; rather than lowering my profit, I can even get more money from them. So I decided on lead based business.
I did some research on their keyword, lets say it's dentist tulln and saw that it's not also too competitive. So I decided to establish a website about the keyword.
I did similar thing as I did on my SEO website. I registered a domain and put a blog in it. I wrote some blog posts, outsourced link building part and waited for the rankings.
While I was busy with other client's projects and trying to get new clients, that website also got ranking.
I put a lead-collection page, similar to opt-in and getting such details from visitors; Name, Surname, Phone, Zip code and which type of service they are interested on.
I went back ahead to that company again and offered them to sell some leads. They liked the idea, since they were not going to pay something upfront, they were only going to pay when I give them a "interested client details".
We had an agreement on 20$ price for each leads. I was getting around 1-3 leads daily and started to sell those details to them.
After a month, I saw that I already profited more than 1000$ by just selling leads to them. Then I decided to offer this service to their competitors also Don't forget, competition means that I can raise my price on each lead.
Lead selling business was working better than selling SEO method and was more profitable. After their competitors showed some interest into this business I raised the price for 35$. They accepted it
Outsourcing is very important at this business type. It saves your time and money. You can always go to some freelancing websites and find qualified people for very cheap amounts.
It's very important to follow each campaign also, I used a free project management tool to manage my clients and outsourcing part of the business.
I already did those and it's been 6 monhts since I started this business. Right now there are 4 guys working for me and we are offering our services on 9 different towns, serving 43 different customers and lowest paying one is paying us 250$ per month. I can say that this business is almost %95 automated for me at the moment. I just check my project management software daily to see where we at and how much we made
I didn't chase for the companies in big cities since there is a lot competition involved in there but I went for the small towns, where almost no competition at all. It's like doing SEO for long term keyword rather than a high traffic but very hard to rank keyword.
Of course I did some more than explained here but those are the general terms of the business. It would take at least 30 pages to explain everything I done step by step.
Thanks for reading. I hope you establish your own local seo business too and be successful with it.
If you have any questions please let me know.
PS: All of our customers already ranking on their desired keywords and they are very happy to have business with us