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Looking at using promotional note pads in direct mail campaign

by Sandra Green
6 replies
We run a car and van hire company and are thinking of mailing out to our 500+ customers and a further 1,000 prospective customers a note/scribble pad which will be printed with our company name.

We want something they will use and keep on the desk.

Has any got any suggestions or feedback on if this is worth while??
#campaign #direct #mail #note #pads #promotional
  • Profile picture of the author jcourtenay
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    • Profile picture of the author Sandra Green
      Thanks.

      I have been doing some research and think a simple jotter pad will suffice approx size 6" x 4". At least then it becomes usable.

      Something like:

      http://www.note-pads.co.uk/viewProdu...de=NPP-XBA-094

      Then someone told me that post it notes are better and they are lighter to mail out but more expensive so decisions...
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      • Profile picture of the author Bon508
        Hi Sandra,

        I don't know if I'm a typical consumer, but as someone who receives notepads in the mail, I can tell you this: I don't look at what's printed on them, and I would never choose a service based solely on receiving a freebie (jotter pads, post-in notes, whatever) in the mail.

        You might get better results with a targeted direct mail campaign that includes an offer related to your service -- perhaps a coupon or something.

        But I'd be curious to know from others in this forum if they've had success with mass-mailing freebies like notepads, magnets, letter-openers, etc. (Realtors are famous for doing this.)
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        Bonnie
        ProfitBasedMarketing.com
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  • Profile picture of the author Bruce NewMedia
    You probably need to decide which you want more: Customers right now, even if it's only a few, or to 'seed' the market for now and for the future. ...hoping for bigger gains overall.

    Certain businesses actually can do well by placing lots of 'things' in their market, things that last awhile like notepads, and get looked at every so often.

    Particularly services that get used more frequently, like car services to the airport, pizza delivery,(magnets on fridge), for instance. So, I'm inclined to like the idea.
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    • Profile picture of the author jimbo13
      Sandra

      I was going to dismiss it but thought I would ask this instead.

      What is the Strategy that this tactic would be supporting?

      Dan
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      • Profile picture of the author printerontime
        There are many options that we include direct mail campaigns like stickers, pens, notepads, and sticky.
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  • Profile picture of the author Jason Kanigan
    Realtors use these all the time. Perhaps it's a case of everyone standing on their tippee-toes, trying to stand out above the rest of the market, but the reality is that they must work. Not because of the amazing pad or graphic up top...because it keeps the advertiser "top of mind" for the customer.

    All other things being equal, if my notepad is there and nobody else's is, who do you think the prospect is going to call when they need that service?
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