B2B Fan Page - How to target "Likes"?

5 replies
Trying to come up with an ideas for our new B2B Facebook Fan Page to get users to "Like" us
This is easier for business to consumer. They can just offer discounts, coupons, etc, to the consumer, for this call to action
But our Fan Page is business to business services.
Making Mobile Websites and Mobile Marketing..
We could give away a chance for a trail period of a sms message campaign or even a mobile website...
But the problem is, that would really only attract business owners...
Thinking about it, the majority seeing our page wouldn't be business owners but would be employees....
So how can we grab their attention? When we do, how do we get them to share with their place of employment?

What about something along these lines...
"How to Help Keep your Job and get your Boss to Love You!"
(corny, I know, lol)
But I am thinking we need something along those lines to grab their attention...

Then when we do get their attention and they "Like" us, how do I get them to share our services with their employeer?
Have form where they can enter in their companies website address for a chance to win a free mobile site ?
Show them all the benefits it would bring ? (I have a great video to show this)
Offer them something for referral ? (not sure I like that on a facebook page)

Any ideas?
Greatly appreciate any input...

Thanks in advance!
#b2b #fan #likes #page #target
  • Profile picture of the author philboy uk
    The best B2B fan page I have seen

    Free Help For Real Estate Agents | Facebook

    Oakley identified their target market, and then offered specific marketing advice.There is a weekly tactics newsletter and accompanying blog.

    In addition to this, you could focus each week / month on one of your clients, and give them a free analysis of their current marketing, and then offer suggestions. This could also be an opportunity for that business to receive some free promotion,..... as long as you write about them in a positive light and focus on the benefits they offer their customers.
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  • Profile picture of the author PromoDirect
    If your business if of a B2B type then Social Media is likely to be difficult and more challenging then other dimensions of business.

    One idea that will certainly work is that you run a contest which supports a charity/non-profit/cause... encourage people to participate for the cause and share the cause to support it.
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    • Profile picture of the author snook789
      Originally Posted by philboy uk View Post

      In addition to this, you could focus each week / month on one of your clients, and give them a free analysis of their current marketing, and then offer suggestions. This could also be an opportunity for that business to receive some free promotion,..... as long as you write about them in a positive light and focus on the benefits they offer their customers.
      Excellent idea, thank you!!



      Originally Posted by PromoDirect View Post

      One idea that will certainly work is that you run a contest which supports a charity/non-profit/cause... encourage people to participate for the cause and share the cause to support it.
      I like this one as well. I can see this working.


      Right now, I am trying to come up with ideas to create the fan gate page
      Anyone ?
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  • Profile picture of the author RKCastillo
    Why don't you try and normal Opt In page of some sort? Offer a free video for a 'Like' and have the video appear when they Like the page.
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    • Profile picture of the author Dr Dan
      Originally Posted by RKCastillo View Post

      Why don't you try and normal Opt In page of some sort? Offer a free video for a 'Like' and have the video appear when they Like the page.
      Thats what I would suggest as well

      Or you can offer a coupon, discount, or something like that.

      I was talking to Sam Bakker recently and doing a webinar with him tomorrow. He was showing me how you can create these facebook apps pretty damn easy now. Thats how he gets the likes to go into his auto responder accounts.

      I have seen a few plugins and programs that do similar things as well. Do a quick search and you should be able to find some.
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