client not seeing the value of FB campaign ?

Why they don't give feedback?
How many people are fans?
Give away free meal to take a poll and find out what they don't like about the place?

130 or so fans. this guy is anti giving out anything free which is part of the problem.

How do they/you get the 'fans' to interact on the page? Its like email marketing only the (restaurants) client has so much more control over it all amd the communications should be truly two way .

Can the fans be asked to create a new dish, suggest additions or changes to the menu, be invited to post their own pics and vids from the restaurant etc anything that will give them a chance to 'like' it so their contacts can see it too .
Polls and contests (dont have to give anything away free) are of course great ways of using FB fan pages. Clearly he's looking for more from you for the $$$ he's paying you, only you know if he's right to do so

People, will stay in Facebook. The viral potential is the key to success on internet. If someone sees his friend "likes" certain pages, he will maybe after watching it, likes too, and so on. We all know that.
When that happen, if some day he wants to stay at home, and he wants order a hamburguer and he remembers that there is a restaurant it is offering a hamburguer delivery service,may be he calls them, and make an order, or if he is going some day with his girfriend and want try something new, maybe they will go there.

Now, if the owner stops the fb campaign, that will never happen.
But the point is that his site or service will be known if he stands on Facebook.
At this point, as you manage his campaign you should make sure that the potential customers be strictly targeted.
Now he can implement a survey, I dont know if you are doing it yet, and ask for all the customers going to these BBQ restarurants, how they have found the restaurant, and offer a little incentive to them to answer the little survey at the restaurant, and he will see how many have gone there thank to FB.

I guess I would ask your client how much time he spends interacting with his clientele on FB.

In order for social media to work, your client has to become sociable and engage them as well.

He needs to wish his customers "Happy Birthday" on their birthdays, perhaps offer them a 50% coupon.

Have them post a special of the day every day, or special of the week, every week.

They need to be creative and just start posting.

I also "had" a client that didn't see the value of social media and said it was a waste of time and money. When I asked if they were posting to FB he said yes, I check his account and they had only made 3 posts in 7 months.

Sometimes, you just can't save people from themselves.

Okay, I'm going to go old school on you all.

There are two reasons businesses advertise ...
1) To get sales right now from people who need what they have. They have a need, they see the ad, they call or visit the business.

2) To put their name out there and make people aware of them. That's because people want to do business with businesses they're familiar with! The idea is that one day in the future when they have a need it'll be the name of their business they'll be familiar with.

Picture this.

A dry cleaner, Joe's Dry Cleaning, puts his ads in the newspaper and other places. Consumers see this ad week after week, month after month (based upon his advertising schedule).

Months down the road they need a dry cleaner. They don't specifically remember the dry cleaner that advertised because at the time they saw the ads they didn't have a need so they didn't really pay attention to it.

They do a Google search or they look in the phone book (yes, many still do). They search for dry cleaners. The FIRST thing this consumer is going to look for is a business they are familiar with. They see Joe's Dry Cleaner. It's familiar to them. They may not know exactly why, but they know the name so they call on him FIRST.

If none of the names are familiar to them, then they'll start working from the top down. In the Yellow Pages it's the biggest ads that catch their attention first. Then it's A to Z. In Google it's Organic #1 first and then down from there (another reason why they need to be on the 1st page).

People like doing business with people they know and are familiar with. That's why social media works. Plus, social media brings in an additional element ... it's like an endorsement from friends and peers. Others are saying they like this place so it must be good.

It's NOT always about getting the sale today. It's about branding and social proof so when the consumer is in the market for that product it'll be that business they'll go to.

You get the idea.

Bradley

A lot of businesses (some big ones, too) put more focus on the "media" part and not the "social" part. I looked at his page and he is not interacting with his fans/customers. Interact, engage, listen to the people talking about the brand.

Social media is not about making more sales, but building stronger relationships.

It's a marathon, not a sprint.

OP, every answer here is absolutely correct. If you use everyone of these responses to build your rebuttals you will keep that client.

A lot of the time when working with a client you will find that you have to continually educate them about the value they are paying for and even more you have to teach them how to use the social media.

Good luck

Just remember, there are 20% of your clients that will give you 80% of your income. Hopefully he falls into the other 80% that don't generate as much income and you can afford to drop him.

If you don't mind the work and problems he is generating you, it's time to get him more invloved in his "social" media marketing. He needs to be interacting with the consumers, not you. Explain to him how important it is for the end-users to see a face and hear a voice in the local businesses they love.

Have you ever considered dropping the FB campaign and start helping him with getting feedback from his customers and getting referrals via direct mail?

I have found the magic number of Fans for Bars/Restaurants is about 1,000. Once you crack that number, you will have many more people to work with. Did you add a Facebook Deal? That way the Business Owner will have something trackable. Lastly...add the Foursquare App to the Facebook wall and remind them to check in.

Thanks for all the feedback! Client just text me and said that he put the check in the mail this afternoon!