I seem to be doing OK(ish) at generating leads via the message 'we can improve your hits/visitors/enquiries/sales through your website'.
Once I have a bite (mainly through email prospecting) I explain how we can get their website ranked on Google (through either google places listings or normal SEO for generic keywords).
The 2 main objections I'm getting are as follows:
1. Client not happy they have to pay X number of months before rankings are achieved.
2. Monthly fee seems expensive (I charge between £195 - £395 per month) for anywhere from 5-20 keywords, which I dont think is THAT expensive when large SEO firms are charging £1,000+.
Is my issue that I'm not attracting the right kinds of clients? The clients that have turned me down on the back of those 2 objections include hotels, dentists, pest control business (one national company), accountants, physiotherapists, etc, etc... So these guys have money (I think anyway!)
But they seem to lose interest FAST after those hurdles..
And yes I do go over the fact they will achieve a positive ROI - based on the number of people searching / how many clients they can expect to achieve / how much 1 client is worth to them, etc, etc...
Could really do with some advice on where I may be going wrong?
Appreciate all the advice guys!